🎤 Speakers

Seher Neöz, Business Development Manager, ICEF GmbH
Ross Holmes, Executive Director, Digital Services, ICEF GmbH


📝 Description

This session will provide educators with a step-by-step guide on how to make the most out of their participation at ICEF events in general and ICEF Higher Education in particular.
The session will cover the following topics:

- How to maximise your time during the event
- Post-event follow-up and agent contracts
- How to maximise your working relationship with providers

🎤 Speaker

Johan Lennart Asplund, CEO & Founder, DreamStudies


📝 Description

In this session we will explore innovative approaches to attract and engage prospective students, leveraging successful practices from Scandinavia. Discover how to create compelling recruitment campaigns, and effectively communicate the unique offerings of your programs.

We will look at who the Scandinavian students are and what characterizes them. Why they should choose your institution, and how you can reach them. Learn about the importance of diversity, and inclusivity in recruitment efforts, as well as the role of technology and digital marketing in reaching a wider audience.

Drawing from Johan’s extensive knowledge and experience, he will provide valuable strategies and insights applicable to recruitment efforts in the higher education sector.

🎤 Speaker

Oana Lelcu, Director Marketing, Sales & Admission, SRH Universities Germany | Berlin, Heidelberg, NRW


📝 Description

With the worldwide interest in Bachelor programmes gaining momentum, let’s explore conditions in 2 top European countries, Germany and Netherlands when it comes to Direct Entry, Pathway or Studienkolleg.

Get to know the SRH Universities and our diverse range of Bachelors in English, covering fields from architecture, engineering and technology to creative arts, media, management and business psychology.

10 international campuses, 40+ undergrad programmes in Germany and Netherlands and many direct entry options may very well make SRH your main university partner for Bachelors in Europe!

Moderator

Ross Holmes, Executive Director, Digital Services, ICEF GmbH

🎤 Panellists

Ella Smith, Assistant Campus Manager, Tio Business School
Carles Ibars, Head of Sales & Recruitment, EU Business School
Chris Busch, Associate Vice President of Enrolment, University of Windsor


📝 Description

Prepare to be inspired as we discuss the compelling reasons why internationalisation is not just a luxury but an absolute necessity in today's interconnected world, for example:
- International education provides the transformative power to cultivate a diverse and international environment within universities.
- International education means diversification and global perspectives, which elevate the quality of education, sparks innovation, and prepares students for success in an increasingly interconnected and multicultural society.

The panel discussion promises to be a captivating exploration of the vital role international students play in universities. Hear firsthand accounts from esteemed experts on how international students’ presence enriches academic and social environments, fostering cross-cultural understanding and nurturing global citizenship.

🎤 Speaker

Abhishek Nakhate, CEO, Zilter


📝 Description

Would you prefer 100 applicants with a 2% conversion rate
OR
20 applicants with a 20% conversion rate?

Conversion rate is the single most important matrix for any business success. Particularly when the monetary rewards are tied to successful conversions, or better yet, enrolments. The common solution when struggling with low conversion rates is to funnel more resources into marketing.

Better conversion - Better revenue - Less Marketing money - Less workload

In this session, Zilter’s CEO Abhishek Nakhate will discuss “Neuromarketing” techniques. Companies such as Apple, Coca-Cola, Samsung, and Amazon use such techniques successfully in many of their campaigns. It involves using psychological triggers that trigger action from users, which can dramatically enhance your conversion. Join this session and learn how to seamlessly integrate these strategies into your business model, helping you exceed your next intake's targets effortlessly.

🎤 Speaker

Aram Tufan, Founder & CEO, Happy Student


📝 Description

Transitioning to college or university in a different country can be a daunting task. Students face new academic challenges, social pressures, and living arrangements, all while adjusting to a new culture and language. This can be a stressful and isolating experience, but it is important to remember that they are not alone and they just need to know where to ask for help.

This session will provide insights and advice on how to help international students overcome these challenges, ensuring they have a smooth start of their overseas education journey.

🎤 Speaker

Nabil Najd, Managing Director, MENA Region, ICEF GmbH


📝 Description

This session will provide student recruitment agencies with a step-by-step guide on how to make the most out of their participation at ICEF events in general and ICEF Higher Education in particular.

The session will cover the following topics:
- How to maximise your time during the event
- Post-event follow-up and agent contracts
- How to maximise your working relationship with providers

Moderator

Stacey Crosskill, Director, ICEF Academy, ICEF GmbH

🎤 Panellists

Diogo Gonçalves Pereira Rodrigues, CEO, YES Intercambio - Young Education Studies
Sascha Liebhardt, Chancellor, New European College GmbH


📝 Description

Investing in professional development not only enhances your skills but also demonstrates a commitment to personal growth, which can set you apart in a crowded and constantly evolving sector. By continuously learning and improving, you can stay ahead of the curve, increase your marketability, and ultimately, achieve greater success in your career.

Building on a twelve-year legacy of agent training, ICEF Academy launched in October 2022 as a new e-learning platform dedicated to raising professional standards in our sector and helping those wishing to develop in their career stand out.

In this session, you’ll learn more about the courses on offer through ICEF Academy, and understand how it can help you differentiate yourself as an expert in your field.

Following a thirteen-year legacy of delivering training courses for agents - including five destination-focused courses and two aimed at developing essential skills as a practising Education Agent, ICEF recently expanded its portfolio with a new offering for Educators: the Working with Education Agents Course (WEAC).

With a combined enrollment of more than 120,000 trainees worldwide, ICEF Academy offers the most authoritative and comprehensive training resources for professionals in our industry.