ICEF Webinars

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Welcome to ICEF Webinars

Offering the perfect forum for educators to ask their questions to the experts, ICEF’s webinars bring together outstanding student recruitment professionals from around the world to discuss issues affecting the global student mobility market today.

Designed to answer your most pressing questions, our webinars are the perfect tool to help you keep abreast of the latest developments in international education, helping you stay ahead of the competition.

Latest Webinars

Browse the recordings of our latest webinars below. To join a session live, sign up to our mailing list so we can keep you up to date with upcoming topics.

16 September 2020 - The promotion of cities as Study Destinations


  • Martijn van de Veen, Vice President, Business Development, ICEF
  • Maria Fogelström Kylberg, CEO, Stockholm Academic Forum
  • Francisco Resnicoff, Undersecretary of International and Institutional Relations, Study Buenos Aires
  • David Riordan, Director, City Services, Sydney
  • Mathieu Lefort, Director, International students, Montreal International

As the world looks ahead to the ‘new normal’, cities, regions and countries are defining their strategies to welcome back international visitors.

The pandemic gives an unprecedented opportunity for destinations to re-evaluate how they position themselves to international arrivals: do they want tourism to return to the same levels as before and go back to the way things were, or do they want to take this opportunity to break with the past and explore new demographics – international students in particular?

Representatives of the Destination Marketing Organisations (DMO’s) of Stockholm, Buenos Aires, Sydney and Montreal will showcase and discuss their experience with regards to the promotion of their cities as a study destination. What worked and what didn’t? How do international students compare to traditional tourists? What is the role of student recruitment agencies and of institutions in this context?

24 August 2020 - LATAM: reaction to COVID-19 and opportunities as a competitive academic destination


  • Marcela Wolff-López, Director of Business Development – Latin America, ICEF
  • Gabriela Ardito, President, ARSAA
  • Mauro Alejo Guevara, Manager, Study Buenos Aires
  • Claudia Rodríguez, Vice President International Relations, Universidad San Ignacio de Loyola
  • Diana Restrepo Arévalo, Executive Secretariat, Colombian International Education Network-RCI
  • Felipe Garcés, President, ANEX
  • William Herrera, Interim President, AMTE

Latin America has always been known as a source market for students, yet today there are signs that the region may be becoming more than that. With increased interest from Latin American students to consider a programme within the region, alongside a strong appetite amongst educators to recruit local students for their courses, we may be seeing the start of a fundamental shift within the region.

As the world begins to look to the future beyond COVID-19, and prepare for the ‘new normal’, educators and agents across Latin America are defining their strategies to continue the growth of international education within their region. Although hugely disruptive, the pandemic offers organisations the opportunity to break with the past and review how they want to position themselves to respond to students’ changing preferences into the future.

This webinar aims to answer questions from both educators and agents from across Latin America about the opportunities which exist in international student recruitment within the region, as well as providing insights on what the future may hold. In particular, we explore the following questions:

  • What are the key strengths educational institutions in the region have to offer students?
  • What is the main challenge for educational institutions to attract international students from LATAM and other regions?
  • Is a coordinated governmental strategy to prioritise international education necessary to boost student recruitment in the region?

4 June 2020 - How Canada is handling the Coronavirus Pandemic


  • Robin Garcha, Director, Business Development Canada, ICEF
  • Melanie Bergeron, International Student Program, Operations, Immigration, Refugees and Citizenship Canada / Government of Canada
  • Matthew Dan, International Student Program, Policy, Immigration, Refugees and Citizenship Canada / Government of Canada
  • Bonnie McKie, Executive Director, Canadian Associations of Public Schools – International (CAPS-I)
  • Diego Sanchez, Marketing Manager, Languages Canada
  • Andrew Champagne, Manager, Mobility Programs, Colleges and Institutes Canada (CICAN)

The response to the COVID-19 crisis continues to evolve across all levels of government in Canada. This webinar offers an in-depth look at the immediate impacts of coronavirus on the Canadian international education sector and aims to answer the following questions:

  • What do schools and agencies need to know now about the situation in Canada?
  • How can schools and agencies adapt to the new post-COVID reality?
  • What are institutions, associations and government in Canada doing to support their education agent partners during this time?

We draw on the authority of Immigration, Refugees, and Citizenship Canada (IRCC), alongside three Canadian associations: Canadian Associations of Public Schools – International (CAPS-I), Colleges and Institutes Canada (CICAN) and Languages Canada, to provide clarity on key issues facing international educators.

Your questions answered here.

9 July 2020 - Edtech and online learning in international education


  • Martijn van de Veen, Vice President, Business Development, ICEF
  • Sergey Sulimov, CEO and founder, BookYourStudy
  • Mathew Jacobson, Founder, Ducere Global Business School
  • Matthew Hightower, CEO, Class2Class
  • Jacqueline Daniell, CEO and founder, WEY Education

In this ICEF webinar we explore the experiences that the international education industry has with edtech solutions and online programmes in particular, and examine their role in the international student recruitment industry in a post-pandemic world.

This episode, we bring together four specialists, each with a different background in the international education or edtech industry, to discuss the effect of edtech – and online learning in particular – on the international student recruitment industry. In particular, we explore the following questions:

  • What business opportunities do online programmes present for student recruitment agencies?
  • What could be the likely role for edtech solutions and online programmes in international education after the pandemic?
  • What challenges surrounding social interaction and cultural experience exist in online learning?

Your questions answered here.

6 May 2020 - Advancing Agent/University relationships in a COVID-19 world


  • Ian Cann, Director, Americas, ICEF
  • Kirsten Feddersen, Senior Director of Global Operations, Northeastern University
  • Duleep Deosthale, President, Global Specialists Inc.
  • Bryan Gross, VP Enrolment Management & Marketing, Western New England University

This webinar aims to answer the following questions:

  • What is the scope of international student recruitment in a COVID-19 world?
  • With travel restrictions in place, and budgets under review, how does a university make its presence felt as they try to engage with students abroad?
  • What can universities do to adapt their existing agent relationships in this new context?
  • How can universities make a case to continue working with agents?

We draw on the collective experience of three outstanding international education professionals as they discuss, provide insights and offer suggestions of how universities can redefine and enhance the university-agent relationship and look ahead for an effective, efficient and productive partnership as they respond to COVID-19.