14:00 – 14:25 | Global Market Expansion – Growing with support of quality local associations
Roberto Bihari, Marketing Manager, Opulence Education Group
This seminar will focus on the significance of partnering with local associations to expand and succeed in the global education market and will provide insights into the benefits of such collaborations, including access to local resources and networks, and a better understanding of local cultures and education systems. Attendees will learn from case studies of successful partnerships, highlighting best practices and key success factors. Our aim is to equip education professionals with the knowledge and tools to navigate the complexities of the global education market with confidence. We look forward to welcoming you to our seminar and engaging in meaningful discussions on this vital topic.
14:30 – 14:55 | Conflicts of interest in career guidance teaching: analysing the risks for educators
Dr Patrick Nkhoma, Managing Director, DALP Consultancy Services (Z) Ltd
Conflicts of interest in career guidance teaching can sometime have significant implications for not only the educators but the students they advise as well. The presentation investigates the conflicts of interest within the realm of career guidance and identifies and examines the potential risks involved. The presentation will shed light on the various forms of conflicts that may arise, such as biased recommendations, partnerships with specific institutions, or personal financial gain.
We will identify the underlying factors that contribute to conflicts of interest and discuss their impact on the integrity and effectiveness of career guidance. This presentation will also look at the ethical practices and professional standards for educators, providing practical strategies for mitigating conflicts and ensuring unbiased advice given to leaners.
15:00 – 15:25 | The impact of in-country representatives on local agents in Africa
Brent Morris, Managing Director, Sable International
The impact of in-country representatives on local agents in Africa - the presentation will explore the ways in which in-country representatives enhance the capabilities of local agents, strengthen partnerships, and foster cross-cultural understanding. The audience will gain insights into the advantages and dis-advantages of in-country representation, such as local knowledge, language proficiency, and cultural sensitivity. Furthermore, the presentation will highlight successful case studies and best practices, demonstrating how the presence of in-country representatives can positively influence the overall study abroad experience for African students.
15:30 – 16:25 | Exploring effective strategies for student recruitment from Sub-Saharan Africa | Mauritius • Ghana • South Africa • Senegal
Christopher David, Founder and Managing Director, Reachout Global
Dr Owusu Boakye, CEO, TopTier Study Abroad Consult
Oluwaseun Odeyemi, Student Recruitment Manager, Go Etudier
Birane Cissokho, CEO, Social Connexion Consulting
Landry Niagne (Moderator), Agent Relations Manager, ICEF
This session will provide an update and insights on student recruitment from four important Sub-Saharan student source markets: Mauritius, Ghana, South Africa and Senegal. We’ll highlight the most effective recruitment strategies for each country and discuss best practices when it comes to marketing and outreach, as well as advice on how to cultivate relationships with educational agents and other key stakeholders in each country.
In addition, we’ll look at the unique challenges faced by recruiters, including a discussion on visa and immigration regulations, as well as cultural, economic, and political factors that may influence the recruitment process. Finally, the audience will have the opportunity to ask questions and get advice from the panelists.
17:00 – 17:25 | Increasing student recruitment in Nigeria through transnational education opportunities
Matthias Ehizua, Managing Director, OAA Study
Opportunities for student recruitment in Africa have continued to grow in the post-COVID era, particularly in Nigeria. This session will provide insights into how to maximise these opportunities by understanding the guidelines of the National Universities Commission on transnational education, exploring the potential of MoU's with local universities, and leveraging online program delivery. We will also discuss drivers of emerging student recruitment channels and the importance of programs such as exchange, joint delivery, and articulation.
Join us to learn how to effectively leverage technology and National Universities Commission (NUC) guidelines to drive student recruitment in Nigeria. Our expert panel will delve into the guidelines of the NUC on transnational education, the drivers of emerging student recruitment channels, and how to deliver online studies in Nigeria. Don't miss out on this opportunity to gain insights into maximising the potential of the Nigerian market.
17:30 – 17:55 | Become a UK Certified agent or counsellor
Helen Obaje, Senior Consultant ISMM Agents, British Council
The presentation outlines how the UK agent and counsellor training and engagement hub fits into the new UK Quality Agent Framework.
It covers registration, content and the global database of agents and counsellors highlighting features requested by agents and counsellors.
18:00 – 18:55 | Embracing diversity and improving conversion: the vital role of recruitment from across Africa
Craig Fowler, Vice President of Growth, International & External Relations, Algoma University
Catherine Jefferies, Regional Director, Coventry University
Samuel Jackson-Royle, Director of Global Engagement, Bangor University
Ross Holmes (Moderator), Executive Director, ICEF
Join us for an engaging session with four international student recruitment professionals as they share their insights and experiences about successful student recruitment strategies in Africa. With diverse backgrounds and representing different education providers, our panelists will provide valuable perspectives on how they have leveraged the African market to achieve their diversification goals.
The panelists will address the challenges of dealing with high volumes of applications, including how to identify and convert serious candidates. Included in this session will be practical advice and tips for recruitment professionals looking to expand their reach across African markets and enhance their overall recruitment strategies.