The 3rd annual ICEF Africa will take place in Cape Town in May 2020. The 2019 event brought together student recruitment agents from around the world interested in South Africa as a study destination, as well as connecting international educators and service providers with agents from all over Africa.
South Africa's affordability along with the quality and reputation of South African higher education continue to be important factors in attracting foreign students. Africa is a major area of growth for outbound students and countries such as Uganda, Rwanda, Kenya, Botswana, and Ghana are emerging to complement Nigeria’s traditional dominance of the sector. In addition to meeting with agents during the event, participants can benefit from market intelligence seminars and networking receptions.
All agents attending ICEF Africa are carefully selected and are required to pass ICEF’s strict screening process. Agents must provide multiple references from current business partners, as well as proof of ethical business practices and a successful track record of placing students at international institutions.
ICEF Africa is the most dynamic and productive way to foster relationships with current partners and new representatives in a range of emerging markets.
The event enables you to hold up to 36 pre-scheduled, one-to-one business meetings with quality student recruitment agents, as well as other educators and service providers from around the globe. These appointments are 25 minutes in duration and let you create new contacts and maintain existing relationships. The programme also includes meals, options for refreshment breaks, and evening functions, all of which offer further networking opportu-nities.
12:00 – 19:00
Registration of participants
13:00 – 14:00
14:00 – 14:45
Introductory seminars: "How to maximise your ICEF event experience"
ICEF Africa takes place at the Westin Cape Town in South Africa. Centrally located close to the Victoria & Alfred Waterfront and adjacent to the award-winning Cape Town International Convention Centre, it is the perfect venue for ICEF Africa.
The Westin Cape Town hotel’s unique glass facade offers guests a breathtaking view over the city, Lion's Head, and Table Mountain. The hotel features a modern spa, indoor and outdoor swimming pools, various restaurants and bars with local and international cuisine, and state-of-the-art business facilities to accommodate all conference needs.
Use of the eSchedule PRO online meeting booking system
Hotel reservation options and preferential rates
Access to targeted marketing and sponsorship opportunities
Opportunity to offer and promote FAM tours and receptions
At the event:
Exclusive use of your own meeting table throughout the event
A copy of both the Agent Catalogue and the Educator & Service Provider Catalogue
An entry in the Educator & Service Provider Catalogue
Market intelligence seminars & training sessions
Participation in the Welcome Reception, networking breakfasts, lunches, refreshment breaks & Dinner Reception
Opportunity to host agent familiarisation (FAM) tours and receptions
Meeting booking system
The ICEF meeting booking system (Marcom eSchedule PRO) offers you direct and total control over the types of partners you meet during the event based on their main activity and country of origin. Up to 36 meetings, each 25 minutes long, can be scheduled with agents, educators, and service providers.
Prior to the event, you will receive details of all invited agents, educators, and service providers via the Marcom eSchedule PRO online appointment scheduling system.
During the event, additional meetings and schedule adjustments can be made through Marcom Onsite or personal contact.
Online Video Tutorials
Our online video tutorials explain how to get the most from the eSchedule PRO meeting booking system. We highly recommend viewing these videos as soon as the meeting scheduling system opens, around 8 weeks prior to the event.
An integral benefit of attending an ICEF event is participation in the seminar programme. These seminars provide invaluable information and the latest research on trends affecting the world of international education, both regionally and globally. The 2020 seminar programme will be made available shortly before the event.
Agent receptions are excellent ways for you to promote your institution or association to agents registered for the event.
FAM Tour guidelines:
FAM tour organisers may determine all logistics, conditions and costs associated with their tour, including which event participants are accepted to join, and which are not.
ICEF will not get involved in the organisation of FAM tours, but simply ensure relevancy for event participants as well as an equal representation of tours to all delegates.
All delegates interested in attending FAM tours will be asked to make direct contact with the tour organiser. Organisers are responsible for confirming or declining acceptance directly with participants.
FAM tour organisers wishing to promote their tour through ICEF are required to submit a proposal. All proposals are subject to approval by ICEF.
FAM tours may only be offered outside of event related activities and times.
Only organisations attending the event may meet and host other event participants. We do not wish to encourage non-registered institutions to access and benefit from meeting potential business partners that registered organisations have paid to meet.
Receptions allow you to create a memorable experience for agents while reinforcing your brand. Inviting agents you wish to target lets you make meaningful and focused connections in a relaxed and fun environment.
Reception organisers may determine all logistics, conditions, and costs associated with their event, including acceptance criteria for event participants and other business partners.
ICEF will not get involved in organising receptions, but will ensure receptions are relevant for event participants and offer an equal number of receptions to all delegates.
All event participants interested in attending a reception will be asked to make direct contact with the organiser. Organisers are responsible for confirming or declining acceptance directly with participants.
Reception organisers wishing to promote their event through ICEF are requested to provide information as outlined in the paragraph below. Receptions may only be offered outside of event-related activities and times.
Only organisations attending the event may meet and host other event participants. We do not encourage non-registered institutions to benefit from meeting potential business partners that registered organisations have paid to meet.
Once your proposal has been accepted by ICEF, we will promote your event to assist you in attracting the quantity and variety of agents desired.
Your reception will be listed in this section of the website along with your contact details, hyperlinks, and promotional materials. ICEF will also promote your event to all agents attending once their registration has been approved, as well as in numerous follow-up communications prior to the event.
Please provide ICEF with a website hyperlink and/or a brochure/flyer/invitation (pdf format) containing the following information:
Name of activity
Host name and contact details
Details of the event including programme, location, date and time, details of catering and transportation arrangements, invited target groups/individuals, and the maximum number of participants
Please note: Proposals received less than four weeks prior to the event will be listed on the website but will no longer be published in any other agent communications.
EduSA FAM Trip 2019 - South Africa
Name of hosting organisation: EduSA Dates: 04/05/2019 @ 4:00 pm to 15/05/2019 Available for: agent Location: Johannesburg, Port Elizabeth, Garden Route and Cape Town Programme: EduSA would like to open this invitation to agents who are interested in collaborating with South African Language Schools. This is a unique opportunity to experience the country. This FAM trip is limited to 15 participants, so early bookings are encouraged. Please see this FAM Trip Flyer for all details and for a link to the application.
South Africa is one of the most diverse and enchanting countries in the world. A combination of landscapes, people, history and culture offer visitors a unique and inspiring experience. English is one of South Africa’s official languages and is the main language for business and the media. South Africa is a great place to learn to speak English and there are a number of English language schools in beautiful and interesting places.
To help you discover as much as you can of both our quality schools and South Africa’s gems, we will visit schools in three regions: Gauteng, Eastern Cape and the Western Cape. We will visit Johannesburg, Pretoria, Port Elizabeth, the Garden Route and Cape Town. In each city we will explore what makes them special. There’s much more to South Africa than just these cities, so we will also take a short trip along the scenic Garden Route.
EduSA/SAYTC After Party
Name of hosting organisation: EduSA / SAYTC Date: 17/05/2019 from 7:00 pm Available for: agent, educator, service provider, work and travel Location: Holy Smoke, 42 Canterbury Street, Zonnebloem, Cape Town Programme: Venue: Holy Smoke
Date: 17th May 2019
Time: 7:00pm – till late
RSVP: Monday, 13 May 2019
Besides the networking opportunity, each guest will receive two drinks and local snacks during the evening. Plus, there will be a DJ, so bring your dancing shoes!
For more details click here.
I was able to connect with great agents from all over Africa and have developed excellent relations with them. As a priority market for many schools, Africa has great business potential and ICEF has effectively filled the void, giving us a forum to connect and engage with new business partners.
ICEF Africa was excellent! I feel like we had a very good return on our investment. We met excellent agents who were very focused and expressed genuine interest in our university.
Nelson Mandela Metropolitan University,
I was delighted to meet agents from 14 different African countries. Most importantly, many of these countries are ones where we currently have no representation, so I am confident that I have filled several gaps in our coverage of Africa. For institutions looking to broaden the diversity of their student body, this event is a must.
ELS International Pathways,
It was fantastic to have the opportunity to meet with agents who were specifically interested in the South African market. The selection of agents was very good and I felt the contacts we made will have a very positive impact on our business. We will definitely attend future events.
University of Cape Town,
This was a very useful and well-organised event bringing valuable business contacts together to share and talk to each other in one place, understand what other organisations do and have an opportunity to partner and work together.
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