14:00 – 14:30 | Attending an ICEF event: A guide for agents
Room: Bellevue
Speaker
Tiffany Egler, Executive Director Agent Relations, ICEF
Description
This session will provide you with a step-by-step guide on how to make the most out of your participation at ICEF events in general and ICEF Berlin in particular.
The session will cover the following topics:
- Preparation prior to the event
- How to maximise your time during the event
- Post-event follow-up and agent contracts
- How to maximise your working relationship with providers
14:00 – 14:30 | Attending an ICEF event: A guide for educators and service providers
Room: Tiergarten
Speakers
Nick Stevenson, Director EMEA, ICEF
Vanessa Goulding, Business Development Manager, ICEF
Description:
This session will provide you with a step-by-step guide on how to make the most out of your participation at ICEF events in general and ICEF Berlin in particular.
The session will cover the following topics:
- Preparation prior to the event
- How to maximise your time during the event
- Post-event follow-up and agent contracts
- How to maximise the working relationship between agents and providers
14:00 – 14:30 | Language travel – the German market and its quality approach
Room: Tegel
Speaker
Prof. Dr Britta Bergemann, Member of the Academic Advisory Board, Fachverband Deutscher Sprachreise Veranstalter (FDSV)
Description
The presentation will provide data and insights into the German language travel market and will showcase the unique approach FDSV takes to ensure the quality of its members' offerings.
14:00 – 14:30 | Dispelling the myths around private colleges of Canada and Australia
Room: Köpenick I-II
Speaker
Gurinder Bhatti, Co-Founder & Director, Opulence Education Group
Description
This seminar helps participants understand the Canadian and Australian education systems. We will address beliefs around studying at secondary and post-secondary levels at a private institution in both of these countries, giving you information about the path to success and settlement for students.
14:00 – 14:45 | Institution or agent or third party provider: Who decides to work with whom?
Room: Charlottenburg
Speakers
Dr Chris Busch, Associate Vice President, Enrolment & International, University of Windsor
Johanna Lahti, Coordinator, LUT University
Akos Kiraly, Head of Sales, SRH Higher Education
Moderator: Hersha Pandya, Executive Director, Partner Relations UK and Europe, M Square Media
Description
Successful international enrollment management professionals need a strategy to understand and prioritize the roles of the institution, recruitment agents, and aggregator services. These partnerships thrive under mutually beneficial terms because the third-party is interviewing the institution just as much as the institution is vetting strategic partners.
In this session, participants will examine the nature of international recruitment partnerships to better understand the changing power-dynamic among stakeholders. The traditional roles of the institution, agents, and third-party service providers will be explored, as well as a shift in the balance of who is selecting whom as a partner. Successful recruitment is not achieved solely through prestige, commissions, and market presence. Participants will learn about the metrics necessary to identify a strong working relationship that yield both volume and student success.
14:00 – 15:00 | Driving student success through lifelong learning
Room: Köpenick III
Speakers
Raj Kapoor, Head of International Student Recruitment, GBS
Leo Falcone, Managing Director, GBS
Description
Join Global Education Group President; Dr Vishwajeet Rana and his team to identify the trends, destinations and opportunities that will shape the future of our industry. In an uncertain world the best way to predict your future is to create it and GBS offers the opportunity for students to expand their horizons through lifelong learning.
Rapid changes to our working environments mean that demand will be high for upskilling, reskilling and retraining. These adult learners who are older than the typical graduate, start their courses with focused academic and career goals and with needs many providers are unprepared to meet. Join us to understand more about how GBS meets the needs of these students with courses that are developed using current industry practices and are designed to improve students’ employability and enhance their career prospects.
With campuses offering state-of-the-art facilities in exciting study destinations, find out how you can recruit more students and create more sales by partnering with a cutting-edge organisation.
This presentation focuses on:
- Current student profiles and student recruitment versus student needs
- Lifelong learning skills through entering the workforce
- Destinations of tomorrow
- Introduction to cutting-edge organisations
14:00 – 15:30 | ALTO presents: How the educational travel industry can engage, educate, and enrol today’s generations of language learners
Room: Schöneberg
Speaker
Dr Paul Redmond, Director of Student Experience and Enhancement, University of Liverpool
Description
ALTO is a professional association and leadership platform for owners and directors within the international education industry. We invite agents, schools, universities, associations and service providers to improve themselves as business leaders through professional development, information and idea exchange and networking.
We would like to invite all ICEF Berlin participants to join our CPD session to showcase the fantastic speakers we always invite and to experience the constructive discussions we have among members where each participants' input and perspective is appreciated and contributes to an industry-wide brainstorm powered by knowledge and experience.
Dr Paul Redmond author, keynote speaker, employment guru, and a leading expert on generations and the future of work will talk about cross generational communication is his session: Talking About Our Generations: how the educational travel industry can engage, educate, and enrol today’s generations of language learners.
As students, Millennials and Generation Z are the two ‘digital native’ cohorts, each with its own distinctive and technologically-informed way of learning. But that’s where the similarities end. As this workshop will illustrate, Millennials and Generation Z possess different motivations and aspirations; they also different expectations from language providers.
The aim of this workshop is to provide business leaders with an opportunity to learn how to communicate, engage and educate a new generation of language learners – a generation which has never experienced life ‘BC’ – Before Computers – and, while possessing its own boundless skills, ethics and abilities, has a concentration span less than that of a goldfish.
14:00 – 15:30 | ICEF Coach (pre-registration only)
Room: Chess
Speaker
Birgit Hartel, ICEF Coach
Description
ICEF Coach helps those newer to the international education industry and international student recruitment make their networking meetings with agents at an ICEF event as effective and productive as possible. There are 3 phases to the Coach Programme:
Before - During - After ... the ICEF event.
Each Coach Programme participant corresponds with and has a one-on-one consultation and interactive training session with the coach before the ICEF event.
At the event, the coach meeting and seminar continues the mentoring which began with the individual training session each participant has received. During the entire ICEF event, the coach provides ongoing support so all participants in the programme maximise their experience meeting with agents.
After the event, each Coach Programme participant receives post-event consultation with the coach as a follow-up. This provides the opportunity to de-brief, give feedback on their overall experience at the event and importantly, to move forward as effectively as possible to establish productive agent relationships.
This session is now full and closed to new registrants.
14:30 – 15:00 | ICEF Academy – developments in agent training
Room: Bellevue
Speakers
Stacey Crosskill, Director - ICEF Academy
Tiffany Egler, Executive Director Agent Relations, ICEF
Description
Building on a twelve-year legacy of agent training, ICEF Academy brings professional development into a brand new platform designed to enhance the learning experience for participants.
Six agent training courses, which include two professional and four destination-focused courses with a combined enrolment of more than 116,000 trainees worldwide, have all been expanded and updated in conjunction with the platform launch. As such, they remain the most authoritative and comprehensive training resources for agents in our industry.
Join us for a walk-through of our professional development course history, exploration of new online learning methodology and how your organization can benefit from expanding your portfolio and recognition.
14:30 – 15:00 | Bildungsurlaub a piece of cake – your success with Bildungsurlaub
Room: Tegel
Speakers
Thomas Roth, Owner, Bildungsurlaub Approval
Korinne Algie, Director, Korinne Algie International Education Marketing and Communications
Description:
Whoever knows Thomas, knows his love for cake and coffee, his other passion is the Bildungsurlaub.
In this seminar Thomas Roth from Bildungsurlaub Approval teams up again with Korinne Algie from KAIE Marketing to talk about Bildungsurlaub and how to succeed in the German market.
Bildungsurlaub is the government upskilling program and German employees are entitled to one week every year. Each state has slightly different rules, regulations and procedures. We will have a look how this can fit with your syllabus.
Bildungsurlaub Approval helps schools like yours to be accredited for Bildungsurlaub in the various German federal states and supports the procedure between schools, agents and clients. Once you have your accreditation, how do you let people know? This is where Korinne fits in. She will walk you through ways to market your Bildungsurlaub approval to Germans and even leverage it in other DACH markets.
This seminar is for all schools that want to recruit Germans and are already recognised or interested in getting recognised for Bildungsurlaub.
14:30 – 15:00 | Western Australian government’s international education support
Room: Tiergarten
Speakers
Tom Lamond, Education Business Development Manager, Western Australian's Department of Jobs, Tourism, Science and Innovation
Description
This session will give an outline of the incentives and support measures the Western Australian Government has developed to support International students and the sector in that State.
14:30 – 15:00 | What is the future of the international student market and how will it affect the PBSA sector?
Room: Köpenick I-II
Speakers
Umang Gandecha, Executive Director, Londonist DMC
Dinara Suleimanova, Senior Business Development Manager, Londonist DMC
Description
In this seminar, we will discuss the importance of student housing for overseas students. The seminar will explore how the market has changed and evolved from previous years and how various factors such as finances, a community-based living and enriched experience is driving both parents and students to PBSA’s.
The seminar will discuss the different quality living conditions available to student, the important of safety and also value for money for international students. Furthermore, we will look at why there is a shortage of accommodation globally and what providers are doing to make sure students are having the best experience in a post-covid world.
14:45 – 15:30 | Digital student identity
Room: Charlottenburg
Speakers
Alejandra Otero, Founder & CEO, NEO Academy
Jodie Kilian, Managing Director, ISIC Australia & New Zealand
Jimmy Battaglia - ApplyBoard
Moderator: Ross Holmes, Executive Director - Digital Services, ICEF
Description
Digital recruitment requires a digital identity. What needs to happen in order to deliver an effective digital student ID? One that works across borders, at every level of study, and is trusted.
This session brings together speakers with viewpoints from across the student journey.
15:00 – 15:30 | The international student mobility landscape in Germany
Room: Köpenick I-II
Speaker
Elisabet Capdevila, Director International Sales, Carl Duisberg Centren gemeinnützige GmbH
Description
In this seminar, we will analyse the latest insights into the international student mobility development in Germany and its current role among other study destinations. What are the key drivers that make international students take the decision to study in Germany? Is it only a matter of cost?
Furthermore, we will have an overview on the impact of COVID-19 on the German higher education institutions and see what they have learnt from the pandemic and what changes they have introduced in the educational system as a consequence.
15:00 – 16:00 | Why Torrens University Australia?
Room: Köpenick III
Speaker
Igor Velicky, Area Manager - Europe & CIS, Torrens University Australia
Description
Igor Velicky, Area Manager - Europe & CIS at Torrens University Australia, will talk to you about the benefits of studying at Australia’s fastest-growing university. We will explore why Torrens University is the provider of choice for more than 11,000 international students from 115 countries all over the world. With Torrens University Australia ranking second in Australia for overall employment of our international undergraduates and over 90% for our international postgraduates, students can reach their global career goals with our globally recognised qualifications and practical work placements that maximise their employability.
The presentation will highlight the benefits for students who choose to study in Australia, and our campuses in Adelaide, Sydney, Blue Mountains, Melbourne and Brisbane. The session will also highlight how the recruitment landscape has changed in recent years, focusing on the increased need and benefits of digital recruitment activities. With specific reference to Torrens University’s own global recruitment platform (GRP), it will highlight how the university supports the recruitment efforts of its partners using the virtual events function on the GRP.
15:00 – 16:00 | Tailor your digital marketing strategy and track performance results to boost recruitment and student conversion
Room: Bellevue
Speakers
Philippe Taza, CEO, Higher Education Marketing (HEM)
Scott Cross, Regional Manager, North America, Higher Education Marketing (HEM)
Description
Do you set specific objectives for your digital marketing and measure how effectively those efforts deliver? Navigating the modern digital landscape to recruit prospective students is challenging at the best of times. To be successful, agencies and educational institutions need to have measurable goals in place and a consistent presence online driving them. By leveraging social channels, investing in paid advertising, content marketing creation, and SEO, you’ll be able to strategically target your efforts, generate leads, and recruit prospective students.
However, what is often overlooked is assessing performance beyond typical KPIs by looking at the key contributors to conversion. Conversion tracking is a critical component in measuring the performance and ROI of an organization's marketing initiatives. Through conversion tracking, you can measure and track how prospective students interact with your digital marketing including ad campaigns, emails, website content, landing pages, social media, etc. and determine whether they are successfully converting users through the student enrollment journey. Join us to learn pro tips you can put in place to determine what’s working and what’s not in achieving your goals.
Led by Higher Education Marketing's CEO Philippe Taza and Scott Cross, Regional Manager for North America, this session will provide participants with actionable tips to build a multichannel strategy that will help to generate leads and drive sustainable increases in enrollment.
15:00 – 16:00 | Scientia potentia est…. Defining and delivering diversification in global student recruitment
Room: Tiergarten
Speakers
Pamela Barrett, CEO and Director, Barton Carlyle
Description
Successful global mobility strategies in our changed and challenging environment depend on our ability to implement new principles and practice. We are called on to deliver robust and sustainable diversification across geographies, modalities of learning and subject areas, and that requires that we anticipate, map and mitigate the demographic, geopolitical and economic challenges we face.
Doing more of the same in new places just isn’t going to cut it.
The new global marketplace requires a creative, multi-layered and riskier approach to student recruitment approaches than ever before. This seminar programme will define the most meaningful variables in the new recruitment landscape such as growing fiscal and economc complexity, increased competition for the best students in key markets, substantially increased volatility in global student mobility and a more complex pattern of student decision-making behaviours. We will discover how to leverage partnerships, layer market insight, and build a comprehensive evidence base for a sustainable strategy.
This is a practical seminar. We’ll identify those areas that can make a real difference and share the key learning points and recommendations that can help you achieve your goals.
15:00 – 16:00 | Exploring the future of the Young Learners market – a panel discussion powered by LanguageCert
Room: Tegel
Speakers
Jane Dancaster, Managing Director, Wimbledon School of English
Lisa James, Managing Director, Young Learners, EC English Language Centres
Martin Corr, Managing Director, Ardmore Language Schools Ltd
Ramon Villa Menendés, CEO, Language Kingdom
Moderator: Lesinda Leightley, Business Development Lead, PeopleCert
Description
2022 marked the return and welcome of Young Learners back into the learning market after a period of turbulence.
LanguageCert is excited to bring together some of the ELT’s best experts to a panel discussion to review pandemic recovery, challenges facing the industry and to unearth future opportunities and predictions for this resilient group of Young Learners.
LanguageCert offers a range of exams for Young Learners from as young as seven years old and for levels below A1.
Join us at the panel discussion to learn more about LanguageCert. Remember to bring along your questions and get ready to explore how collectively, we can create a better value proposition for Young Learners.
15:30 – 16:30 | Study permit rejected? Now what?: Case study on effectively managing a visa application and student expectations
Room: Köpenick I-II
Speakers
Shabnam Akrami, Director, London Language Institute
Description
Shab’s firms specializes in both US and Canadian immigration matters. In this particular seminar she will be answering the below questions for you:
- How do I submit a successful study permit application?
- What options are available when you do get a refusal?
- How do I overcome an overstays, misrepresentation or criminality issue?
- How do I go from a temporary visa to permanent residency?
15:30 – 16:30 | ALTO Best Practice Guidelines and Industry Trends Barometer
Room: Schöneberg
Speakers
Reka Lenart, Manager, Association of Language Travel Organisations (ALTO)
Selim Dervish, Director, Academia United
Description
ALTO has always been at the forefront of creating a more professional international education industry for us all by bringing all players together and allowing agents, schools, associations and service providers to strengthen each other via information and idea exchange. Since ALTO became independent in 2010, but with an added importance as a consequence of the pandemic, the association has played the crucial role of an anchor organisation for the owners and directors of educational travel companies, where the sole aim of every project was to drive our members, our members’ organisations and ultimately the whole industry forward.
The Board and various members via workgroups spent a great deal of time and energy on the below projects that are open and available to the industry free of charge. We would like to invite all ICEF Berlin participants to learn more, ask questions and use them in their businesses:
1. ALTO Best Practice Guidelines:
The aim of the ALTO Best Practice Guideline is to create a framework for organisations within the international education industry, where each acknowledges and accepts their reciprocal commitments to work as true partners.
https://altonet.org/alto-best-practice/
2. Industry Trends Barometer
The ALTO Trends Barometer project is a data collaboration platform which was developed by the association to assist the international educations industry with insights into measurable trends showing weekly arrivals data at course providers around the world. The data collection will continue until the arrival figures reach 2019 levels when we can analyse the full cycle of the pandemic and learn from the stages and effects, trying to draw conclusions how to prepare our businesses better for future disruptions.
https://altonet.org/altotrends-barometer/
15:30 – 16:15 | Diversity and inclusion within international education (changing attitudes in a changing world)
Room: Charlottenburg
Speaker
Saeed Adam, Director of MENA & Turkey, Malvern House International Limited
Description
This seminar will look at anti-racist actions both agents and educators should take in promoting diversity and inclusion and the creation of a safe and welcoming environment for students in the U.K.
This seminar will give some practical points where both agents and educators can inform and educate students about the diversity of the UK and the multiculturalism that makes the U.K. the top destination for international students.
16:00 – 17:00 | Why Germany is the most attractive place for international students
Room: Tiergarten
Speaker
Sagi Hartov, CEO, GUS Germany
Wassim El Kadhi, Director of Student Recruitment, University of Europe for Applied Sciences
Description
GUS Germany is Investing in opportunities for international students in Europe’s strongest economy. Learn how GUS Germany’s practice-oriented programs are changing higher education and preparing international students for the careers of the future.
16:00 – 16:30 | Why Turkey has been attracting more and more international students?
Room: Tegel
Speaker
Prof. Guner Gursoy, Consultant to universities and agencies in Turkey for internationalization
Description
Turkey has been listed in the top 10 countries by UNESCO in which international students are studying. The number of international students has exceeded 250.000.
In this presentation, the outlining dynamics as well as trends in Turkish higher education system will be introduced. The trends show that Turkey will keep getting more and more international students. The presentation will reveal how to establish partnerships with Turkish Universities and major agencies in Turkey.
16:00 – 16:30 | Career boosting for international students: Work experience and skills in 2023 – UK and EU
Room: Köpenick III
Speaker
David Deere, International Director - Sales and Operations, Twin Group
Description
The transition from education to employment is a vital topic rarely addressed in formal education, even at tertiary levels. Business and education scenarios and relationships are different; the communication and interactions skills needed can make a material difference to career progression.
Different student cohorts can benefit from different pathways to this progression – from work volunteering to paid work experiences to longer, professional internships or placements. More recently, we see Employability and Business Simulations programmes, with novel learning approaches, growing in appeal. Funding may come from governments, like well-known Erasmus+, universities, schools, or even families.
Twin’s understanding of students’ needs for this transition - from developed and developing economies - may be unique in our industry. Our track record is reflected in recurring business, covering students from around the world. We invite partners current and new to discuss the needs of their students.
Twin Training International, established 1995, is a student travel and education business. We welcome students from 90+ countries to our accredited English schools, Summer Camps, School Groups cultural tourism and Work Experiences in the UK and Ireland, working with agencies, universities and other partners. Our Employment and Training division runs UK Government contracts for Skills, Employment and Education.
16:00 – 17:00 | UK ELT – the state of the market and where is it headed?
Room: Bellevue
Speaker
Annie Wright, Marketing Communications Director, English UK
Patrik Pavlacic, Chief Intelligence Officer, BONARD
Shoko Doherty, Chief Executive Officer, Celtic English Academy & Vice Chair at English UK
Mark Lindsay, Managing Director, St Giles International
Lisa James, Managing Director, Young Learners, EC English Language Centres
Description
This session will comprise a deep dive into the UK’s English language teaching (ELT) landscape delivering clarity on the pace and trajectory of post-pandemic recovery before a panel of industry experts offer their perspective on trends shaping the language travel sector through 2023.
Patrik Pavlacic, Chief Intelligence Officer, at independent market research specialist BONARD, will guide you through the latest English UK student statistics. Using intelligence from the association's optional QUIC scheme, he will provide a fact-based analysis of the recovery process in the UK and use this to predict future outlook. QUIC (the quarterly intelligence cohort) is the leading quarterly ELT reporting scheme in the world.
Discover where is the UK at compared to 2019 levels, what the pace and trajectory of recovery is, what segments and what markets are trending.
This will be contextualised by a high-level, state of the industry view of the global market. He will analyse the UK’s position compared with trends seen across the seven other leading ELT destinations (the US, Canada, Australia, New Zealand, Ireland, South Africa, and Malta).
Following the presentation, Annie Wright, English UK’s Marketing Communications Director, will chair a panel of industry professionals discussing their take on the data and on future prospects for the UK market and recovery through 2023.
16:15 – 17:00 | The big picture: Three trends that shape tomorrow’s international education sector
Room: Charlottenburg
Speakers
Craig Riggs, ICEF Monitor - Editor in Chief, ICEF
Amy Baker, CEO, The PIE
Moderator: Martijn van de Veen, VP, Business Development, ICEF
Description
Geopolitical conflict, pandemic, oil prices and inflation: our industry is not immune to the turmoil that is coming at us from so many angles. But how exactly are these events shaking up the international education sector, and which consequences will have a lasting effect?
16:30 – 17:00 | Worry-free travel: Tips from a seasoned road warrior
Room: Köpenick III
Speaker
Pamela Kwiatkowski, Chief Revenue Officer, StudyInsured™
Description
Travel is about so much more than just your choice of destination. It can be a fulfilling experience that expands your horizons but it can also present its fair share of challenges to even the most vetted traveller. Whether you’re an infrequent sightseer who prefers to stay close to home or a seasoned jetsetter with an inclination for faraway places, preparation is the key. Tune in to hear from seasoned road warrior and travel expert, Pamela Kwiatkowski, Chief Revenue Officer, StudyInsured™, and her tried and tested tips to ensure you get the most out of any trip.
16:30 – 17:00 | Why IELTS is a good test for students, teachers, and organisations
Room: Schöneberg
Speaker
Ben Wakeford, IELTS Global Relations Manager - Supplier Schools & Agents, British Council
Description
In this session you will learn about some of the reasons why IELTS has been the leading high stakes test of English for over 30 years. Ben will give you some basic background information about the test, as well as outlining how some of its features which make it a test particularly suited to the purposes of your students, teachers of English, and organisations which either help students to prepare for the test or those which use it as a means to assess the English language level of their applicants.
He will reference quite a few of the (mostly free) British Council preparation resources which can help students to prepare for the test and teachers to teach it. He will also mention the many IELTS Partner programmes the British Council runs across the globe for agents and educators to work with us to promote the test, and be rewarded for doing so.
16:30 – 17:30 | How data-led international recruitment is what’s best for both the student and the university. Why you need to adopt this approach now
Room: Köpenick I-II
Speaker
Sadiq Basha, CEO & Founder, Edvoy
Description
This seminar will cover 5 key areas:
- Best-fit algorithm
- Virtual counseling
- Compliance standards/checks
- Diversity driver
- Data-to-insights
16:30 – 17:00 | The recovery of the Brazilian international education market after the pandemic
Room: Tegel
Speaker
Alexandre Argenta, President, Brazilian Educational & Language Travel Association (BELTA)
Description:
This presentation will focus on the trends in the Brazilian study abroad market according to the BELTA research 2021 and the recovery of this industry nowadays. We will discuss important changes and new trends of the market after the pandemic. Educators will have updated information and will learn that partnering with quality Brazilian agents is an effective way to increase their results in Brazil.
17:00 – 17:30 | Student health insurance system in Germany
Room: Tiergarten
Speaker
Amit Herekar, Expat Business Development Specialist, BARMER Student & Universities Hub Berlin
Description
BARMER is one of the largest and most respected public health insurance providers in Germany. International students are in safe hands with our long tradition of award-winning customer service and top health cover. We believe health insurance should be easy – especially when you’re new to Germany. In this presentation we talk about the benefits of BARMER for the students and our partners. With over 350 service points, convenient digital contact channels and our English Service Hotline, BARMER is committed to providing the best standards of personal service to international residents. Quick, smooth and uncomplicated – this is our mission.
Please check us out on our website for more details: www.barmer.de/icef
17:00 – 18:00 | The changing world of international education: Combined agent and student perspectives from ICEF Agent Voice & Studyportals
Room: Charlottenburg
Speakers
Vanessa Goulding, Business Development Manager, ICEF
Dr Carmen Neghina, Deputy Director Analytics and Consulting Team, Studyportals
Description
ICEF Agent Voice is a bi-annual survey of ICEF-screened agents from over 100 countries. It is unique in its frequency, reach, and level of detail – comparing perspectives of agents around the world and gaining fresh insights into how they are adapting and responding to global issues and challenges. In this session, ICEF Agent Voice will be complemented with data from Studyportals looking at the behavioural data of prospective students, presenting the cumulative results from our combined 2022 surveys. This includes a year-on-year comparison of the attractiveness of international study destinations as perceived by agents recruiting for a wide range of international study programmes. Additional aspects covered include:
- Where agents plan to send students in 2023 and beyond
- What agents see as the most effective marketing strategies
- What institutions need to provide in terms of support for their agents
Studyportals will share the perspective of over 52 million prospective students annually using their platforms to mark shifts in student destination preferences, identify which subjects are growing the fastest, and the countries where the appetite for international education is growing. The survey findings will help educators to build their reputation and relationships with agents and will also assist them in developing strategies to market themselves and their destinations more effectively. The Studyportals perspective will also complement ICEF Agent Voice findings with additional insights on digitally minded students.
17:00 – 18:00 | ELS, ILSC, & Greystone College: Transformative learning, language and career opportunities
Room: Schöneberg
Speakers
Alexandra Zilovic, Executive Vice President, Global Operations & Business Affairs, ELS Educational Services, Inc.
Lucas Chiusoli, National Director - ELICOS & Higher Education Pathways, ILSC Education Group
Nadine Baladi, Vice President of Operations, Canada, ILSC Education Group
Description
In this seminar, we will introduce the united forces of ELS, ILSC, & Greystone College, sharing the key strengths of each brand and the plethora of services they provide. We will also talk about our destinations and the benefits that each school has to offer. And most importantly, how together ELS, ILSC, & Greystone College can provide students around the world with transformative learning, living and work experiences.
17:00 – 18:00 | Working successfully with scholarship organisations in Saudi Arabia and the Gulf region
Room: Bellevue
Speakers
Ahmad Khan, Head of International, The University of Bolton
Andy Buckland, Founder & Director, Gulf English Consultants
Dr. Hunada Kanbar, Sharjah Private Education Authority - SPEA
Moderator: Marie-Claude Svaldi, VP of Government Relations & Recruitment EMEA · ELS Educational Services, Inc
Description:
The government of Saudi Arabia plans to send 70,000 students abroad by 2030 under an updated approach for the Custodian of the Two Holy Mosques Scholarship Program. Various other multi-million dollar scholarship funds are also currently being provided by both public and private organisations across the Middle East, with new funds being recently announced and launched.
This session will provide information on the opportunities currently available to recruit scholarship students and will offer practical advice on how to work successfully with scholarship organisations in the Gulf region. It will also include the latest update specifically on the Saudi Scholarship Programs from the Saudi Cultural Mission.
17:00 – 18:00 | Accommodation shortage in Australia: The challenge and its solutions
Room: Tegel
Speaker
Thaio Tomazetti, CEO, 2Stay Accommodation Group
Description:
Covid has changed the student accommodation landscape dramatically, and severely reduced the type, and number of accommodation options for students. This is perhaps the single biggest issue for providers and agents looking to recruit students in Australia and is most certainly the largest issue for students themselves, who are struggling to find affordable housing. With such limited options, it's now more important than ever for students to plan ahead and secure their accommodation well ahead of their intended travel. This talk will review the current accommodation crunch, the type of options available, and solutions for providers and agents.
17:00 – 18:00 | Disrupting business education
Room: Köpenick III
Speakers
Carl Craen, Vice-President and Managing Director, EU Business School
Jannyree Góngora, Sales and Marketing Director, EU Business School
Description
EU Business School (EU) has been educating future entrepreneurs and business leaders since 1973. We are a high-ranking business school with an international presence in Barcelona, Geneva and Munich, plus a Digital Campus, and a diverse community of more than 100+ nationalities.
Given that more than 65% of the jobs that will exist in 2035 haven’t yet been invented, we must disrupt conventional ideas on business education. In this webinar, we will explain how EU’s innovative and experiential approach to learning prepares our students for the workplace of the future, giving them the skills they need to excel in a rapidly changing world.
The seminar is presented by Carl Craen, Managing Director of EU Business School. He explains why the rules are different in the age of Industry 4.0, and shares his insights on how disruption is key to shaping the leaders and entrepreneurs of tomorrow.
17:30 – 18:00 | How unis can better recruit students across Asia’s digital ecosystems
Room: Tiergarten
Speakers
Nicolas Chu, CEO & Founder, Sinorbis
Description
University marketing teams around the world are shifting towards a more diverse, pan-Asia recruitment strategy. However, this is no simple task. Successful digital marketing in Asia must account for multiple, divergent digital ecosystems, cultural differences, and a fractured regulatory framework. Prof Nicolas Chu outlines the challenge and current industry approaches to digital marketing localisation in Asia.
Key learnings:
- Get an overview of the cultural, digital and regulatory diversity impacting international student marketing in Asia.
- Learn how universities are approaching pan-Asia recruitment according to case studies and interviews with marketing teams.
- Develop insight into how to build a robust digital presence in new markets.
17:30 – 18:00 | Accelerate your applications and get early offers with Duolingo English Test
Room: Köpenick I-II
Speakers
James Holden, Senior Engagement Manager, Duolingo English Test
Neha Gupta De, Senior Market Development Manager, Duolingo English Test
Description
Duolingo English Test is accepted by more than 4000 programs worldwide to streamline their application process and enable students to submit their applications as soon as they are ready and not get delayed till the end of deadlines or miss them at times.
In these new age times of enhanced technologies, students and the higher education industry have found merit in facilitating processes that can help students put their best foot forward as well ease pressure from the Admission officers by reducing bulk of applications towards the intake deadlines.
Join this session to understand how you and your students can leverage the benefits of the Duolingo English Test.
18:00 – 19:00 | Green Standard Schools accreditation – good for the environment and good for your school
Room: Tiergarten
Speaker
Jonathan Dykes, Co-founder and President, Green Standard Schools
Description
As we all know, the world is racing towards an environmental catastrophe that can only be halted by immediate and persistent action. Not just action on a geo-political scale, but action by schools, businesses, and individuals in their every-day habits and behaviours. Language schools, especially those schools that recruit students from abroad, need to play their part, and they can do this in many different ways.
Green Standard Schools is a not-for-profit association that has been established in order to encourage the adoption of rigorous environmental standards across the language teaching industry. We award accreditation to schools that can demonstrate a serious commitment to environmental sustainability, and we’re also developing a range of study materials for learners of English, French and Spanish, designed to help schools integrate environmental themes into their classes more frequently.
This presentation will outline the aims of the association, how the accreditation system works, and how accreditation could be of real benefit to schools, as well as having a positive impact on the environment.
Visit Green Standard Schools: https://greenstandardschools.org
18:00 – 19:00 | Strengthening student and institution success with proven technology
Room: Köpenick I-II
Speakers
Justin Wood, Director - Partner Relations – UK, ApplyBoard
Scott Harper, Vice President - Sales, ApplyBoard
Description
More students than ever are searching to further their education abroad. Students are increasingly driven to continue their journey and the stakes for institutions and destination countries to recruit top talent amidst a highly competitive landscape has never been greater. At the heart of this solution is a combination of technology and support that has student success and quality of student applications at its core.
Hear from Scott Harper, Vice President of Sales at ApplyBoard, and Justin Wood, Director of Partner Relations – UK, as they discuss how technology is already strengthening student success in their journey as it assists them and their trusted advisors as they apply to top schools and receive their visas. And, how at the same time institutions and governments are leveraging this advantage to increase their student and graduate diversity while not compromising on student talent.
18:00 – 19:00 | UK student accommodation pre and post Covid-19
Room: Köpenick III
Speaker
Jools Horton-Lakins, Head of Operations, Britannia Student Services
Description
Jools Horton-Lakins will be comparing student numbers before, during and in a post Covid-19 world and examining the impact on accommodation supply from homestays, halls of residence and shared accommodation in apartments/houses.
He will present statistics and insights gathered from multiple sources, including major accommodation suppliers and industry associations. He will discuss the impact that the pandemic has had on educational establishments, accommodation providers and international agents and how they are charting their route to recovery. He will provide an update on the current challenges faced by them in their effort to deal with fluctuations in both the domestic and international markets.
18:00 – 19:00 | How agents and institutions can use online learning to enhance student progression
Room: Schöneberg
Speakers
Gary Palmer, Managing Director OI Digital Institute and EFL UK, Oxford International
Tom Dawtrey, ELLT Product Manager, Oxford International
Description
Through a series of case studies, Oxford International will demonstrate success stories for students, agents and partners in using online programmes to enhance or complete requirements for progression, as students turn increasingly to digital solutions to help fill gaps in academic achievement. With a growing list of university partners turning to online pathway solutions, this presentation will showcase the variety of courses and assessments on offer through the OI Digital Institute, how they work with partners to give reassurances to students and parents, and how agents can retain control of the student experience throughout. The focus is not just on progression to HE institutions, but also outcome-orientated solutions for English language requirements, and supporting young learners as they embark on their international education journey.
18:00 – 19:00 | How are education agents recruiting now? The future of the agent model
Room: Charlottenburg
Speakers
Intro: Andy Harrison, Recognition & Business Development Manager, Skills for English & Craig Riggs, ICEF Monitor - Editor in Chief, ICEF
Panellists: Justin Quinn, CEO, Centre of English Studies Ltd.
Paolo Barilari, Owner, Lingue nel Mondo
Alice Wilby, Pro Vice-Chancellor, University College Birmingham
Joy Musa, Director of International Recruitment, QAHE (ULST) LTD
Sonia Dhawan, Managing Director, Grey Matters Education & Immigration Services LLP.
Moderator: Henry Tolley, Vice President, Skills for English
Description
We've had decades of growth in international student mobility. Then the profound disruption of a global pandemic, the realities of Brexit and the current economic crisis. What do we need for 2023 and beyond? The focus across our industry is on recovery and rebuilding enrolments.
In the midst of all that, it is clear that agents will play an even larger role in recruitment. But how is the role of the education agent changing? That is the central question for this featured panel as we put the focus on the agent's perspective on the current landscape for student marketing, to explore:
- How are agents working with partner institutions and language schools today?
- What are now the most important channels and strategies for agents in their outreach to students?
- What is next for education agents and what are the biggest factors that will continue to shape the agency business over the rest of this decade?
18:00 – 19:00 | The business case for gender equality. Why a balanced workplace improves the bottom line and how to get there
Room: Bellevue
Speakers
Ian Clarke, Founder and CEO, Deilight Consulting
Ella Tyler, COO, Lead5050
Shoko Doherty, Chief Executive Officer, Celtic English Academy & Vice Chair, English UK
Silvia Diaz Queipo, Managing Director, Language Kingdom Group
Melissa Palleschi, Director of Business Development and Marketing, The PIE
Jago Brown, Data Champion, Lead5050 & Director, UK Language Courses (UKLC)
Description:
For many years research has been coming out of universities and consultancies about the business case for equality. A McKinsey study in 2018 found that companies with gender diversity were, on average, 21% more profitable. Gallup found in a 2014 study that gender diverse business units have 14% more revenue and 19% greater net profit.
The statistics seem robust and clear that gender-equal organisations make better decisions, have greater sales, larger profits and better ROI.
Yet globally, despite being 50% of the workforce, women make up only 30% of senior managers, 20% of boards and only 5% of CEO’s. Less than 2% of private equity funding goes to female-led businesses and pretty much every country in the world has a gender pay gap that favours men.
So why are organisations not clamouring to implement a strategy proven to lead to better financial results and increase value? Why is gender balance not on many organisations’ strategic priorities?
Is it possibly because business leaders don’t believe the research?
Join the Lead5050 team and our panel to discuss the business case, diversity as a business priority, gender pay gaps, how we can use data to guide us and ultimately what we could and should be doing to make the most of this opportunity.
18:00 – 19:00 | Smart data: Improve enrollment and visa approval for studies in Canada
Room: Tegel
Speakers
Diego Sanchez, Director - International Affairs, Languages Canada
Bonnie McKie, Executive Director, Canadian Association of Public Schools - International (CAPS-I)
Kiley Fithen, Senior Project Officer - International Marketing and Recruitment, Colleges & Institutes Canada (CICan)
Description:
Join us for an interactive session and learn how to increase enrollment in K-12, English, French and Post-secondary programs in Canada. Experts from CAPS-I, Languages Canada and Colleges & Institutes Canada will share live and up-to-date data from 2022 on their respective annual surveys as well as IRCC statistical analysis to help you better prepare your clients. In this session, you will learn why over 600,000 international students choose to study in Canada each year. Come ready with questions and get live responses from an authorized Immigration Consultant on the how-to’s and the what-NOT-to-do’s when preparing student study permit applications.
Learn how to manage expectations from your students and provide them with the best advice when choosing a study program in Canada. Smart data helps to improve enrolment numbers & visa application approvals! Obtain helpful insights from the official representative associations of Canadian education institutions!
