About this Workshop

The ICEF Africa Workshop will again take place in Cape Town in May of 2019. The 2018 event was the premier networking and student recruitment event in Africa. As such, it brought student recruitment agents from around the world interested in South Africa as a study destination and connected international educators and service providers with agents from all over Africa.

In the 2016 i-Graduate ICEF Agent Barometer, nearly half of the agents surveyed said that they viewed South Africa as an attractive or very attractive study destination. ELT student numbers increased by 19% in 2016, and student weeks by 20%. With the November 2016 resolution of a two-year discussion regarding student visa eligibility for ELT students, the sector is now poised for further growth. South Africa has also established itself as a key study destination within Africa. Its proximity and affordability — along with the quality and reputation of South African higher education — continue to be important factors in attracting foreign students.

Africa is a major area of growth for outbound students and countries such as Uganda, Rwanda, Kenya, Botswana and Ghana are emerging markets complementing Nigeria.

In addition to meeting with agents during the workshop, participants are welcome to attend market intelligence seminars and networking receptions.

The ICEF Africa Workshop is the most dynamic and productive way to foster relationships with current partners and new representatives in a range of emerging markets.

About this Workshop

The event enables educators to hold up to 36 pre-scheduled one-to-one business meetings with relevant, quality student recruitment agents, as well as with other educators and service providers. These appointments are 25 minutes in duration and serve the dual objective of meeting new contacts and maintaining existing relationships. The workshop programme also includes meals, refreshment breaks and evening functions, which offer valuable networking opportunities.


Wednesday, May 15, 2019
12.00 - 19.00
Registration of participants
13.00 - 14.00
Networking Lunch
14.00 - 14.45
Introductory seminars: “How to maximise your ICEF Workshop experience”
14.45 - 17.00
Seminars
17.00 - 17.30
Refreshment break
17.30 - 19.00
Seminars
19.00 - 21.00
Welcome reception

Thursday, May 16, 2019
8.00
Workshop hall opens, welcome refreshments
09.00 - 11.00
Business meetings (4 x 25 minutes)
11.00 - 11.30
Refreshment break
11.30 - 13.00
Business meetings (3 x 25 minutes)
13.00 - 14.00
Lunch
14.00 - 16.00
Business meetings (4 x 25 minutes)
16.00 - 16.30
Refreshment break
16.30 - 19.00
Business meetings (5 x 25 minutes)
20.00 - 23.00
Dinner reception

Friday, May 17, 2019
8.00
Workshop hall opens, welcome refreshments
09.00 - 11.00
Business meetings (4 x 25 minutes)
11.00 - 11.30
Refreshment break
11.30 - 13.00
Business meetings (3 x 25 minutes)
13.00 - 14.00
Lunch
14.00 - 15.30
Business meetings (3 x 25 minutes)
15.30 - 16.00
Refreshment break
16.00 - 17.00
Business meetings (2 x 25 minutes)
17.00
Workshop hall closes

The ICEF Africa Workshop takes place at the Westin Cape Town in South Africa. Centrally located close to the Victoria & Alfred Waterfront and adjacent to the award-winning Cape Town International Convention Centre, it is the perfect venue for ICEF's first African event.

The Westin Cape Town hotel’s unique glass facade offers guests a breathtaking view over the city, Lion's Head, and Table Mountain. The hotel features a modern spa, indoor and outdoor swimming pools, various restaurants and bars with local and international cuisine, and state-of-the-art business facilities to accommodate all conference needs.

Workshop participants benefit from preferential room rates.

Facts and Figures

Facts and Figures for the 2018 ICEF Africa Workshop:

  • 271 participants representing 207 organisations from 49 countries and 6 continents
  • 130 educators representing 98 education institutions from 18 countries
  • 125 agents representing 100 agencies from 37 countries
  • 12 service providers representing 8 organisations from 5 countries
  • 3 guests
  • 2 489 pre-scheduled and 10 Marcom Onsite meetings over 2 days

Attendee Ratings

Africa18 Attendee Ratings

Educator Demographics

Africa18 Educator Demographics

Agent Demographics

Africa18 Agent Demographics

Educator Profile

Africa18 Educator Profile

Booking Meetings

The ICEF appointment system offers participants direct and total control over the types of partners - by main activity and country of origin - they meet during the workshop. Up to 36 meetings can be scheduled with agents, as well as educators and service providers.

1. Prior to the workshop, details of all invited agents, educators and service providers are supplied via the industry leading Marcom eSchedule PRO online meeting booking system.
2. During the workshop, additional meetings and schedule adjustments can be made through personal contact.


Online Video Tutorials

Our online video tutorials explain how to get the most from the eSchedule PRO meeting scheduling system. We highly recommend viewing these videos as soon as the meeting scheduling system opens, around eight weeks prior to the event.

An integral benefit of attending an ICEF Event is participation in the seminar programme. These seminars provide invaluable information and the latest research on trends affecting the world of international education, both regionally and globally.

The 2019 seminar programme will be available shortly before the event.


Previous event's seminar programme is available here.

PROPOSAL FORM for FAM Tours and Receptions / Africa


FAM Tours & Receptions

Agent familiarisation (FAM) tours and receptions are excellent ways for you to gain exposure and promote your institution and / or association to event registered agents.

FAM tours allow you to take advantage of a large number of agents attending the event and attract them to visit your institution, campus and region. Effective FAM tours enable agents to increase their product knowledge and bring back first-hand experience to potential students.


FAM Tour guidelines:

  • FAM tour organisers may determine all logistics, conditions and costs associated with their tour, including which event participants are accepted to join, and which are not.
  • ICEF will not get involved in the organisation of FAM tours, but simply ensure relevancy for event participants as well as an equal representation of tours to all delegates.
  • All delegates interested in attending FAM tours will be asked to make direct contact with the tour organiser. Organisers are responsible for confirming or declining acceptance directly with participants.
  • FAM tour organisers wishing to promote their tour through ICEF are required to submit a proposal. All proposals are subject to approval by ICEF.
  • FAM tours may only be offered outside of event related activities and times.
  • Only organisations attending the event may meet and host other event participants. We do not wish to encourage non-registered institutions to access and benefit from meeting potential business partners that event registered organisations have paid to meet.

Reception guidelines:

Receptions allow you to host agents in a memorable way while reinforcing your brand. Inviting the agents that you wish to target gives you the chance to make meaningful and focused connections in a relaxed and fun environment.

  • Reception organisers may determine all logistics, conditions and costs associated with their event, including which event participants and other business partners are accepted to join, and which are not.
  • ICEF will not get involved in the organisation of receptions, but simply ensure relevancy for event participants as well as an equal representation of receptions to all delegates.
  • All event participants interested in attending a reception will be asked to make direct contact with the reception organiser. Organisers are responsible for confirming or declining acceptance directly with participants.
  • Reception organisers wishing to promote their event through ICEF are requested to provide information as outlined on the ICEF website.
  • Receptions may only be offered outside of event related activities and times.
  • Only organisations attending the event may meet and host other event participants. We do not wish to encourage non-registered institutions to access and benefit from meeting potential business partners that event registered organisations have paid to meet.

Promotion

Once your proposal has been accepted by ICEF, we will promote your event to assist you in attracting the quantity and variety of agents desired.

Your FAM tour or reception will be listed in this section of the website along with your contact details, hyperlinks and / or promotional materials. ICEF will also promote your event to all attending agents once their registration has been approved, as well as in numerous follow-up communications prior to the event.

Please provide ICEF with a website hyperlink and / or a brochure / flyer / invitation (pdf format) containing the following information:

  • Name of activity
  • Host name and contact details
  • Details of the event including program, location, date and time, inclusions such as food and transportation, invited target groups / individuals and maximum number of participants

Please note: Proposals received less than 4 weeks prior to the event will be listed on the website but will no longer be published in any other agent communications.



Previous event's FAM Tours and Receptions


2019 FAM Tours and Receptions


EduSA Fam Trip
Organiser:
EduSA
Date:
09.05.2018 - 22.05.2018
Location:
Johannesburg, Pretoria, Port Elisabeth, Cape Town, Somerset West
Invited:
Agents
Programme:
Max 20 agents from different countries
Please see this marketing flyer for more details.
Flyer includes link to application form for agents.
Contact:
Please contact Johannes Kraus on info@edusouthafrica.com


Party Bus & City Tour
Organiser:
Cape Studies - language school
Date:
17/05/2018, 18h00
Location:
Cape Town
Invited:
Agents
Programme:
Pick up at 18h00 at the Westin hotel, city tour and party on bus, welcome reception & Braai (bbq) at Cape Studies;
Please download the official invitation here.
Contact:
Please contact Jens von Wichtingen on jens@capestudies.com


Lokal is Lekker Party
Organiser:
Edu SA
Date:
Thursday, May 17th from 18h45
Location:
Carnival Court Backpackers. Long street.
Invited:
All
Programme:
A free collection and drop off service is offered from the Westin Cape Town starting from 18h45.
Come and enjoy a complimentary evening of hospitality from Edu SA/SAYTC members and partake in an informal evening of sights, sounds and tastes of South Africa. Listen to our esteemed guest Christo Brand in a Q&A session about his life as Nelson Mandela's prison warder and friend on Robben Island. He will also have his books on sale and he will personalise and sign them for you.
Edu SA/SAYTC members look forward to meeting you there in this relaxed and informal get together.
Contact:
Please contact Gavin Eyre on gavin@ihcapetown.com
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