🎤 Speaker
Desmond Kohn, Director, Global Business Development, Sinorbis
📝 Description
As China’s borders opened earlier this year, Canada is among the top destinations for Chinese students looking to study abroad.
But how can Canadian HEIs and schools effectively leverage digital marketing to recruit more Chinese and Asian international students?
In this session we will share the latest trends and insights, including:
– Understanding the Chinese student journey.
– How to build a strong online presence in China.
– Best practices to activate and grow WeChat.
