🎤 Speaker
– Craig Riggs, Editor in Chief, ICEF Monitor
📝 Description
ICEF Monitor’s Editor in Chief, Craig Riggs, walks us through recent news and developments in digital marketing that are relevant to professionals in international student recruitment. For example, social media channels are becoming much more than a ‘nice to have’ tool on the marketing belt. An example that Craig will highlight is the increasingly common habit among the next generation of prospective students (Gen Alpha) to find answers to their queries through channels such as TikTok rather than via Google or other conventional search engines.
