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Effective messaging: How can institutions reach their target audience? - TBA
Accurate reporting: How to effectively track travel and outreach spend? - Kevin Phillips
How to navigate the evolving regulatory landscape? - TBA
What is your value add to the agent-institution relationship? - Zola Bayan
Safety concerns: How to reassure prospective students and their families? - TBA
How are you using or avoiding AI in your admissions processes? - TBA
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Don’t miss the chance to meet the exhibitors at ICEF USA in Orlando. Their team will be available throughout the event to share insights, discuss collaboration opportunities, and connect with partners. Use this time to engage and collaborate with products in your space.
View the day 1 event programme for ICEF USA 2026, where you can take part in a series of interactive roundtable debates and meet our exhibitors. The sessions will take place on May 29 between 17:00 and 19:00.
From
to
16:30 - 17:00
Refreshment break
Fri • May 2917:00 - 17:55Seminar room
Roundtable series
Roundtables
Moderator
Kevin Phillips
Kevin Phillips
Kevin Phillips has had a long and successful 32-year career in enrollment management and admissions, serving at four different colleges and universities with increasing levels of responsibility.
Since joining Lees-McRae College in September 2019, Kevin has overseen the offices of admission, financial aid, student affairs, and NCAA Division II athletics. He has implemented many new initiatives that have led to a significant increase in applications and enrollments for first-year, international, and transfer students. Lees-McRae has enrolled five of its largest six classes during this time frame.
Kevin previously worked at Sacred Heart University, the University of Bridgeport, and the University of New Haven.
Senior Vice President for Enrollment Management, Lees-McRae College
Moderator
Zola Bayan
Zola Bayan
Results-driven higher education leader with over 13 years of experience in international student recruitment, enrollment management, and exchange visitor program administration. Currently serving as VP of International Affairs, she leads global partnerships, SEVIS compliance, and strategic growth initiatives. Previously, she served as Director of International Admissions, supporting enrollment growth.
VP of International Affairs/PDSO, University of the Potomac
As distinct from a panel session or keynote, the roundtables provide a space for a less-structured discussion but with guidance from an informed specialist. To provide that guidance, each table is led by a host whose role is to moderate and animate the discussion around the topic at hand.
- There will be two sittings of all tables, each lasting 25 minutes. The first begins at 17:00; the second at 17:30.
Roundtables' topics:
Effective messaging: How can institutions reach their target audience? - TBA
Accurate reporting: How to effectively track travel and outreach spend? - Kevin Phillips
How to navigate the evolving regulatory landscape? - TBA
What is your value add to the agent-institution relationship? - Zola Bayan
Safety concerns: How to reassure prospective students and their families? - TBA
How are you using or avoiding AI in your admissions processes? - TBA
Fri • May 2918:00 - 18:55Seminar room
Meet our Exhibitors
Meet our Exhibitors
Don’t miss the chance to meet the exhibitors at ICEF USA in Orlando. Their team will be available throughout the event to share insights, discuss collaboration opportunities, and connect with partners. Use this time to engage and collaborate with products in your space.
Kevin PhillipsModeratorSenior Vice President for Enrollment Management, Lees-McRae College
Zola BayanModeratorVP of International Affairs/PDSO, University of the Potomac
As distinct from a panel session or keynote, the roundtables provide a space for a less-structured discussion but with guidance from an informed specialist. To provide that guidance, each table is led by a host whose role is to moderate and animate the discussion around the topic at hand.
- There will be two sittings of all tables, each lasting 25 minutes. The first begins at 17:00; the second at 17:30.
Roundtables' topics:
Effective messaging: How can institutions reach their target audience? - TBA
Accurate reporting: How to effectively track travel and outreach spend? - Kevin Phillips
How to navigate the evolving regulatory landscape? - TBA
What is your value add to the agent-institution relationship? - Zola Bayan
Safety concerns: How to reassure prospective students and their families? - TBA
How are you using or avoiding AI in your admissions processes? - TBA
18:00 - 18:55Seminar room
Meet our Exhibitors
Seminar room
Don’t miss the chance to meet the exhibitors at ICEF USA in Orlando. Their team will be available throughout the event to share insights, discuss collaboration opportunities, and connect with partners. Use this time to engage and collaborate with products in your space.
