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  • ICEF North America Agent Information Pack

    May 01 - 03, 2024 Niagara Falls, Canada

    Event Venue

    ICEF North America 2024 will be hosted at the state-of-the-art Niagara Falls Convention Centre. With the remarkable natural spectacle of Niagara Falls just 250 steps away, guests will be able to take in the grandeur of the location, the perfect backdrop for this special event.

    Niagara Falls Convention Centre
    6815 Stanley Avenue Niagara Falls,
    Ontario Canada L2G 3Y9

    Hotel Accommodation

    Your accommodation at ICEF North America 2024 will be sponsored by ICEF for three nights from Wednesday afternoon, May 1, 2024 until Saturday morning, May 4, 2023 at one of our partner hotels. Your presence at ICEF North America will be expected throughout the duration of the event.
    A formal hotel booking confirmation will be sent to you approximately three weeks prior to the event. ICEF will sponsor one room per agency, unless otherwise stated.

    Terms and Conditions

    Event cancellation: If, for some reason you will be unable to attend, please let us know by April 5th or you will be subject to a cancellation fee of 300 EUR.
    Event no-show: If you do not arrive for your reservation or fail to attend without contacting us, you will be charged for your accommodations for the entire period of the event, plus the cancellation fee.
    Additional person(s): If you require an extra person to be accommodated in your room, kindly inform us without delay. An additional charge of 150 EUR per person, per room will apply and must be organised in advance of the event.
    Early Departure: Should you need to leave the event earlier than May 3 at 19:00, please inform us of this well in advance. In accordance with the Agent Terms & Conditions, please note that clients leaving the event early, without prior notification to ICEF will be subject to an Early Departure Fee equivalent to one night’s accommodation at the hotel’s prevailing rate.
    Hotel extra charges: All extra costs (i.e. mini-bar, room service, telephone, early/late check-in/out) will not be sponsored by ICEF and are at your own expense. The hotel will therefore ask you for your credit card details upon check-in.

    Additional nights

    Booking an additional night is optional and at your own expense. We will send you a booking link together with your hotel confirmation should you wish to extend your stay in Niagara Falls.

    Partner Hotels

    Embassy Suites by Hilton Niagara Falls
    6700 Fallsview Blvd, Niagara Falls,L2G 3W6, Canada
    Check in time is 16:00
    Check out time at 11:00
    Further information on the Embassy Suites Hotel is available here.

    Niagara Falls Marriott on the Falls
    6755 Fallsview Blvd, Niagara Falls, ON L2G 3W7, Canada
    Check in time is 16:00
    Check out time at 11:00
    Further information on the Niagara Falls Marriott on the Falls is available here.

    Hilton Niagara Falls/Fallsview Hotel & Suites
    6361 Fallsview Blvd, Niagara Falls, ON L2G 3V9, Canada
    Check in time is 16:00
    Check out time at 11:00
    Further information on the Hilton Niagara Falls/Fallsview Hotel & Suites is available here.

    The walking distance from The Marriott is approximately 5 minutes, a complimentary shuttle bus will be provided in the morning and evenings for The Hilton and Embassy Suites Hotels. More information to follow.

    Visa Requirements

    Please check travel and visa regulations with your respective embassy well ahead before traveling.

    To see what type of visa you need to visit Canada please check Immigration, Refugees and Citizenship Canada. Visa-exempt foreign nationals who visit Canada will need an Electronic Travel Authorization (eTA). Exceptions include U.S. citizens and travellers with a valid visa.

    For a list of Canada’s visa offices, please click here. Information on general processing times at various visa offices is available at the following link.

    Arrival in Toronto
    Toronto Pearson International Airport (YYZ)

    Complimentary Shuttle Bus

    We are pleased to offer limited complimentary shuttle transfers on Wednesday 1st May (arrival) and Friday 4th May (departure) between Toronto Pearson International Airport and our partner hotels.

    The timetable for the shuttle buses will be released mid-April. To enable us to co-ordinate the timings of the shuttle buses it is important you inform us of your travel information promptly by Friday 29th March.

    Please email us here and include the following information:

    ARRIVAL (1st May ONLY)

    • Airline
    • Flight Number
    • Origin or Connecting City
    • Arrival Time
    • Contact Number
    • Number of People

    DEPARTURE (4th May ONLY)

    • Airline
    • Flight Number
    • Destination or Connecting City
    • Departure Time
    • Contact Number
    • Number of People

    Other Travel Options

    If you wish to make your own arrangements please see options below.

    Niagara Airbus

    We are pleased to announce that we have obtained a discount code for travel on Niagara Airbus.

    One way is $71.00 pp and a round-trip is $135.00 pp.

    The code is valid for travel from April 21 to May 12th 2024 and must be booked no later than 84 hours before your required pick-up time.

    We have also provided a 10% discount on all private exclusive services which must be booked 8 days before arrival.

    Visit and insert code 772 in ‘Conference/Promo code’

    Public transport – Bus/Train

    You can travel from Pearson International Airport to Niagara Falls via public transport. Please go to this website and plan your trip. Please know the trip may take up to 3h and the price of the ticket varies from $20 to $30. Once arriving in Niagara falls please know that you may require to take a taxi/uber to your hotel.

    Share on Social Media

    Download Social Media Visuals

    Share the event badges on your social media networks to spread the word and let everyone know you’re attending. Don’t forget to use the #ICEF hashtag and get involved! And if you’re a speaker or sponsor, please ask your account manager for your personalised social media badge.

    Advertising, Sponsorship Opportunities and Agent Participation Options

    If you’re looking to increase your brand visibility and heighten your networking potential at ICEF North America 2024, why not consider agent enhanced participation or sponsorship opportunities?

    Advertising at ICEF North America 2024 and other ICEF events helps build your brand, grow your business and provide significant international exposure. Please contact your account manager to build a customised package.

    Scheduling Meetings

    Scheduling meetings prior to the event*

    *Not applicable to accompanying persons/guests

    Scheduling meetings prior to the event
    You will receive access to our online meeting scheduling tool (Marcom eSchedule PRO) approx. four weeks prior to the event, allowing you to send personalised meeting requests to targeted contacts based on source country or type of programme.
    We recommend scheduling a minimum of 25 meetings prior to the event.

    If you are using Marcom eSchedule PRO for the first time, we recommend to have a look at the Getting Started Information as well as Scheduling Meetings – Useful Hints & Tips or to view our video tutorials.

    Scheduling meetings during the event
    To make the most of your participation, you can still schedule meetings with other participants once the event has started. Last-minute meetings can be scheduled up to one hour before the requested meeting time.
    We recommend that you leave Marcom eSchedule PRO open throughout the event to keep an eye on any new meeting invitations that may come through. Please regularly refresh your eSchedule PRO page to make sure that it’s always up to date with the latest requests.

    T&Cs on parallel events

    To ensure that we are able to provide the best experience for all attendees, we would like to draw your attention to two sections in our event terms and conditions. Section 11 specifically prohibits participants from organising any side event (be it hospitality, seminar, or tour), which entices attendees to leave during the programme. Should you wish to organise an event outside of programme times, where attendance is linked to the ICEF event, then ICEF must be notified in advance and approval must be received in writing. Additionally, section 12 mandates that any event, seminar, party, reception or tour organised before or after an ICEF event, with the intention of attracting or inviting event attendees, must be applied for and authorised no less than three months in advance please.


    You can build your own personalised programme of optional seminars and provider presentations held on the first day of ICEF North America.

    Programme details can be found under the seminar tab on your schedule.

    ICEF Finance

    Taking place May 01 in Niagara Falls. ICEF Finance, the world’s first-ever agent networking conference bringing student recruitment and student finance professionals together under one roof for a unique opportunity to network, learn and build partnerships. ICEF Finance is integrated into ICEF North America as an ‘event within an event’ and you do not need to purchase an additional ticket.

    Network with key stakeholders in the international student finance sector and join us in a series of interactive thought-leadership sessions and panel discussions from leading industry speakers, focused on the financial challenges within the industry. Find out more.

    On-site Check-in

    You will be able to collect your badge and welcome pack on Wednesday, May 1, 2024, between 09:30 am and 7:00 pm from the ICEF registration desk, located in the Pre Function area of the Niagara Falls Convention Centre. Participants arriving after this time can register from 8.00 am on Thursday, May 2.
    This is an invitation-only event and we cannot admit anyone not wearing a badge or any non-registered family, friends or staff members into the event area.

    Refreshments and Lunches

    Please see approximate timeline below:

    May 1st
    Networking Lunch, 13:00 – 14:00 
    Refreshment Break, 16:30 – 17:00 sponsored by J. Addison School

    May 2nd
    Networking Breakfast, 08:00 – 09:00
    Refreshment Break, 11:00 – 11:30 sponsored by ELITE Overseas Education Consultant
    Lunch, 13:00 – 14:00 sponsored by Thompson Rivers University (TRU)
    Refreshment break, 16:00 – 16:30 sponsored by ELITE Overseas Education Consultant

    May 3rd
    Networking Breakfast, 08:00 – 09:00
    Refreshment Break, 11:00 – 11:30
    Lunch, 13:00 – 14:00 sponsored by CIP STUDYABROAD
    Refreshment break, 16:00 – 16:30

    Please contact us should you have any special dietary requirements.

    Evening Networking Receptions

    Welcome Reception (sponsored by Niagara College Canada) will take place on May 1st from 7:30 PM to 10:00 PM at Niagara Parks Power Station.

    Dinner Reception (sponsored by Coquitlam School District No.43) will take place on May 2nd from 8:00 PM to 00:00 AM in Ballroom A-D at Niagara Falls Convention Centre.

    The dress code for both receptions is smart casual. Please note that participants not wearing their event badge will not be admitted. Please register your attendance by clicking the green “Yes, I will attend” button on your MySchedule page.

    Niagara Falls – General Information

    Niagara Falls, Ontario, is a Canadian city with the famous waterfalls of the same name, linked with the U.S. by the Rainbow Bridge. It sits on the Niagara River’s western shore and overlooks the Horseshoe Falls, the cascades’ most expansive section. Elevators take visitors to a lower, wetter vantage point behind the falls. A cliffside park features a promenade alongside 520-ft.-high Skylon Tower with an observation deck.

    Quick facts:

    • Time zone: GMT-5
    • Climate: Frequent rainfall can be expected. Temperatures in May range from approx. 6°C in the night to 17°C during daytime.
    • Currency: Canadian Dollar (CAN $). For current exchange rates please see: Credit cards are widely accepted.
    • Electricity: 110 volts.
    • Plug type: Plugs have two flat pins. Please bring your own adaptors, if necessary.
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    • More information about Niagara Falls can be found here.

    If you have any questions prior to the event, please do not hesitate to contact us by email

    We look forward to welcoming you to Niagara Falls!