Who is ICEF
ICEF is the global market leader in business-to-business networking events and services for the international education sector. For over 25 years, we have been connecting education institutions and carefully chosen student recruitment agents with destination marketing organisations to create new partnerships and resources for international student recruitment.
Our unrivalled global programme of online and in-person networking events offers destination marketing organisations an efficient and cost-effective platform to introduce their brand and access new clients in growing markets.
Access customers at their most receptive with ICEF
International students represent a unique opportunity for Destination Marketing Organisations: They are active economic contributors to their place of study and base their decision on where to go, not just on their vocation/career plans, intended qualification and choice of education institution, but also on the appeal of a city, region or country.
As international students stay longer and spend more than the average tourist while also encouraging visits from friends and family, securing the attention of this group has a number of significant advantages. With their contribution to your location’s soft power, adding to its regeneration and development, attracting students can kickstart change. Last but not least, these students can become your lifelong ambassadors after graduating.
Each year, millions of students from around the world choose to pursue their studies in higher education abroad. Popular study destinations such as the US, United Kingdom, Canada, France, Germany and Australia are well known for attracting large numbers of inbound students, while up-and-coming destinations like the UAE, Singapore, Malaysia and Argentina have also been experiencing growing numbers of international students from their respective regions.
Historically, most international students come from Latin America, Asia, Europe, Africa and the Middle East.
How our network can help you
The majority of international students around the world find their final education institution and programme of study through international student recruitment agencies based in their home countries. These study abroad agencies are specialist recruiters who know the application and immigration process for their key markets, giving expert advice and guidance to would-be students. Education agencies are therefore critical in introducing new study destinations, identifying the right programmes abroad, and assisting students with advice.
Student recruitment agencies, as well as the education institutions abroad, are ideally positioned to partner with your organisation. They can build awareness of your city or region as a study destination – and you can meet them at ICEF networking events. With access to information in many of these outbound student countries sometimes being difficult, a recommendation from an agent to a student is often a key factor in their decision as to where to study.
Webinars for Destination Marketing Organisations
Study Destination Marketing:Promote your city or region as a study destination
September 2020 • The promotion of cities as study destinations
Market intelligence for Destination Marketing Organisations
ICEF Monitor is the leading source of market intelligence for the international study abroad sector. Browse the latest articles relevant to destination marketing below:
Research shows that international students now actively evaluate institutions’ environmental records
The following article is adapted from the 2024 edition of ICEF Insights magazine. The complete digital edition is freely available to download here. 2023 was a year in which more people, in more countries, have felt the harmful impacts of climate change. NASA research shows that July 2023 was the hottest month recorded since 1880.…
Five international education trends that will extend into 2024
Here we are at the end of another fascinating year in international education, and as always, we like to look back over the past months and reflect on the trends and events that most affected educators, agents, students, and other stakeholders. We have no doubt that these trends will carry over into 2024 and influence…
Survey finds students more open to branch campus study
IDP’s Emerging Futures 4 survey gathered responses from more than 10,000 students between 19 July and 21 August 2023. One of the findings that jumps out in this year’s survey is that fewer students are planning to study in-person at an overseas campus. Compared to the 81% who said that that was their preferred mode…
ICEF Podcast: Talk of the town – Live from ICEF Berlin!
In this special episode, recorded live at ICEF Berlin, ICEF’s Craig Riggs and Martijn van de Veen are joined by event delegates Nicole Cavanaugh from Blyth Academy and Shamim Ghani from SAMS Global. The conversation revolves around some of the major themes from the event, including the impact of digital transformation, the importance of quality…
OECD reports that international student flows reached a record high in 2022
The OECD’s International Migration Outlook always makes for interesting reading and the 2023 edition is no exception. The report finds that inbound international student numbers “bounced back” for OECD countries in 2022. “Over 1.9 million residence permits were issued for international tertiary-level students across the OECD in 2022,” say the authors. “This is 24% more…
Global satisfaction survey shows US leading Australia, Canada, and UK
A return to in-person learning on campus has dramatically improved the experience of both domestic and international students, according to a survey of 126,000 students in top study destinations. The research comes from Studyportals, UniBuddy, and the British Council IELTS. Students responding to the survey came from more 200 countries. The higher education institutions they…
Survey finds university leaders maintaining a strong focus on international student recruitment
Navitas and Nous Group have released an excellent report based on an inaugural online survey of 100 senior operational and strategic university leaders responsible for internationalisation initiatives in Australia, Canada, and the UK. The online survey was active between August and November 2022, and it explored areas such as: International student recruitment is the top…
Australia draws level with Canada in latest student destination preference survey
The latest edition of IDP’s recurring Emerging Futures survey gathered responses from more than 10,000 “prospective, current, and completed international students” between 19 July and 21 August 2023. The headline finding is that Canada’s popularity has slipped slightly, while Australia’s has been bolstered, compared to the previous survey cycle in March 2023. The result of…
Sustainability factors in the study abroad research for nearly half of prospective students
The 2023 edition of the QS International Student Survey has just been released and one of the interesting findings this year is that sustainability is becoming a bigger factor in student research for study abroad, and, by extension, in student choice as well. This year’s findings draw on responses from nearly 120,000 students and they…
Five student research insights to keep in mind going into 2024
Every so often, it’s helpful to look up from a current international student recruitment strategy and evaluate whether it needs tweaking. An important resource in this regard is current research on the motivations, barriers, concerns, and priorities of prospective and current students across the world. Today, we’re surfacing a few key statistics from three major…
To find out how ICEF can help you access this rapidly growing market, please contact us or browse our upcoming events:
Engaging ICEF has greatly assisted Study NSW to develop a strong foundation for our international student alumni strategy.
I enjoy regional ICEF events. The agents are well vetted, and they come with well-researched questions. It shows good preparation. This was my second time attending ICEF Southeast Asia, and I highly recommend it.
This event was absolutely incredible. We met many promising contacts, the
event was executed seamlessly - and it was fun! Can’t wait to see the business
opportunities that develop as a result of this.