ICEF for Destination Marketing Organisations

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Global economic impact (billion)
Annual growth rate (%)
International students (million)

Who is ICEF

ICEF is the global market leader in business-to-business networking events and services for the international education sector. For over 25 years, we have been connecting education institutions and carefully chosen student recruitment agents with destination marketing organisations to create new partnerships and resources for international student recruitment.

Our unrivalled global programme of online and in-person networking events offers destination marketing organisations an efficient and cost-effective platform to introduce their brand and access new clients in growing markets.

Access customers at their most receptive with ICEF

International students represent a unique opportunity for Destination Marketing Organisations: They are active economic contributors to their place of study and base their decision on where to go, not just on their vocation/career plans, intended qualification and choice of education institution, but also on the appeal of a city, region or country.

As international students stay longer and spend more than the average tourist while also encouraging visits from friends and family, securing the attention of this group has a number of significant advantages. With their contribution to your location’s soft power, adding to its regeneration and development, attracting students can kickstart change. Last but not least, these students can become your lifelong ambassadors after graduating.

Each year, millions of students from around the world choose to pursue their studies in higher education abroad. Popular study destinations such as the US, United Kingdom, Canada, France, Germany and Australia are well known for attracting large numbers of inbound students, while up-and-coming destinations like the UAE, Singapore, Malaysia and Argentina have also been experiencing growing numbers of international students from their respective regions.

Historically, most international students come from Latin America, Asia, Europe, Africa and the Middle East.

How our network can help you

The majority of international students around the world find their final education institution and programme of study through international student recruitment agencies based in their home countries. These study abroad agencies are specialist recruiters who know the application and immigration process for their key markets, giving expert advice and guidance to would-be students. Education agencies are therefore critical in introducing new study destinations, identifying the right programmes abroad, and assisting students with advice.

Student recruitment agencies, as well as the education institutions abroad, are ideally positioned to partner with your organisation. They can build awareness of your city or region as a study destination – and you can meet them at ICEF networking events. With access to information in many of these outbound student countries sometimes being difficult, a recommendation from an agent to a student is often a key factor in their decision as to where to study.

Webinars for Destination Marketing Organisations

Study Destination Marketing:Promote your city or region as a study destination

September 2020 • The promotion of cities as study destinations

Market intelligence for Destination Marketing Organisations

ICEF Monitor is the leading source of market intelligence for the international study abroad sector. Browse the latest articles relevant to destination marketing below:

Upcoming events

To find out how ICEF can help you access this rapidly growing market, please contact us or browse our upcoming events: