Although the online learning market has been trending for years, growth has recently been exponential with campuses closed and millions of people restricted to their homes.
Millions of students sent home
The closure of campuses during the lockdown of 2020 forced conventional education institutions to switch from physical to virtual lessons, literally overnight. Despite the scale of the task and the shortness of time, the sector was hugely successful and has now completely embraced both virtual only, and hybrid teaching formats.
The success in achieving this transition was largely due to the impressive response of the student recruitment agency community, which moved quickly to develop an understanding of the online environment. As both valued partners to educators enrolling students from overseas, and trusted advisors to millions of international students and their families – these agencies were perfectly positioned to understand, and guide, all parties.
Millions at home become students
At the same time, the e-learning market also experienced a tremendous boost, with a huge increase in demand for online study programmes for every subject imaginable. As a result e-learning providers have been working to improve their programme portfolios – in terms of quality, diversity and price range.
In this highly competitive environment, student recruitment agents are playing a greater role in recruiting students and learners to online programmes.
Join industry experts to discuss this booming market from both perspectives in our webinars below:
- Promotion of online programmes via international education agencies
- Student recruitment for online programmes an opportunity for agencies
Find out how ICEF can help you reach your student and learner recruitment goals at our inaugural event: ICEF student recruitment for online programmes