🎤 Speaker

Martijn van de Veen, VP, Business Development, ICEF

📝 Description

ICEF’s VP of business development, Martijn van de Veen, kicks off the inaugural ICEF Berlin Digital Day (IBDD):
- Word of welcome
- Reasons behind the launch of IBDD
- What to expect at IBDD

🎤 Speaker

Alex Calder, Director of Global Channel Partnerships

📝 Description

How to use data and Artificial Intelligence to increase conversion through the international student recruitment funnel.

🎤 Speakers

- Claudia Alsdorf, Head of Microsoft Education Germany, Microsoft
- Chris Price, Senior VP Partnerships
- Miguel Membrado, Chief Digital Officer, ETS Global B.V.
- Martijn van de Veen (Host), VP, Business Development, ICEF

📝 Description

Panel discussion about the digital technologies that are relevant, or even indispensable, to all stakeholders in international student recruitment.

🎤 Speaker

- Jamie Gibbs, Commercial Director, Edvisor

📝 Description

In this 10-Minute Talk, Edvisor’s Jamie Gibbs briefly highlights the evolution of technology in our industry and the opportunities and challenges that exist - for educators and agencies alike - in embracing digital solutions to effectively sell international education.

🎤 Speaker

- Kirill Mirgorod, Business Development Manager, ICEF

📝 Description

In this session, ICEF’s business development manager Kirill Mirgorod walks the audience through 5 noteworthy or even stunning facts related to digital marketing and digital transformation.


The facts discussed in these sessions help visualise and comprehend the digital impact in the international education sector.

 

🎤 Speakers

- Mackenzie Zak, Co-Founder and COO, Applywave
- Kayla Briel, Associate Director Business & Innovation, Global University Systems
- Gregorio Nieto, Chief Strategy Officer, Edvisor
- Moderator: Rod Hearps, VP Asia Pacific, ICEF

📝 Description

Together with seasoned and independent industry professionals, we will discuss:
- the types of recruitment and admissions platforms that exist
- how they operate and the technologies that are used
- the business models they are based on
- their position in the international student recruitment industry of today and tomorrow

🎤 Speakers

- Cornelis den Hartog, Director / Co-founder, Goin’ Connect
- Lars Molenaar, Director / Co-founder, Goin’ Connect

📝 Description

In this 15-Minute Talk, Goin’ Connect founders Cornelis den Hartog and Lars Molenaar explain a) how digital solutions can help students build meaningful real-life connections and b) how this helps universities to improve their ROI on marketing, recruitment and student support activities.

🎤 Speaker

- Kirill Mirgorod, Business Development Manager, ICEF

📝 Description

In this session, ICEF’s business development manager Kirill Mirgorod walks the audience through 5 noteworthy or even stunning facts related to digital marketing and digital transformation.

The facts discussed in these sessions help visualise and comprehend the digital impact in the international education sector.

🎤 Speaker

- Craig Riggs, Editor in Chief, ICEF Monitor

📝 Description

ICEF Monitor’s Editor in Chief, Craig Riggs, walks us through recent news and developments in digital marketing that are relevant to professionals in international student recruitment. For example, social media channels are becoming much more than a ‘nice to have’ tool on the marketing belt. An example that Craig will highlight is the increasingly common habit among the next generation of prospective students (Gen Alpha) to find answers to their queries through channels such as TikTok rather than via Google or other conventional search engines.

🎤 Speakers

- Philippe Taza, CEO, Higher Education Marketing
- Nicolas Chu, CEO & Founder, Sinorbis
- Guus Goorts, Author of “​​Successful Student Recruitment with Google Ads”
- Host: Martijn van de Veen, VP Business Development, ICEF

📝 Description

Marketing has always been about reaching and engaging the right audience in the right place and at the right time. Today that means you need to meet them where they spend most of their time: online. Education providers and agencies leverage digital channels such as search engines, social media, email and other websites to connect with generation Z and generation Alpha: today’s and tomorrow’s [prospective] international students.

We will discuss:
- What digital marketing means for international education professionals
- Social media: the platforms used by Gen Z and Gen Alpha and how to engage with them
- Digital media channels: how they compare geographically
- How to develop a successful international digital marketing strategy
- The use of data: tracking results, campaigns, user behaviour, SEO

🎤 Speakers

- James Holden, Senior Strategic Engagement Manager, Duolingo English Test
- Dr. Arum Perwitasari, Academic Relations Lead EMEA, ETS Global
- Moderator: Ian Cann, Director Americas, ICEF

📝 Description

Digital testing has been with us for decades, rising to prominence during the pandemic. Now seen as integral to the international student journey, and to a growing number of institutions’ admissions pipelines, the rising popularity of digital assessment and testing solutions means that the technology is under greater scrutiny than ever.

We will discuss:
- Different types of digital testing solutions
- How they operate and the technologies that are used
- What are the challenges and benefits of digital testing?
- What does the future hold for digital assessment, with regard to the student journey, and the admissions process?

🎤 Speaker

- Yoony Kim, Head of Public Policy and Communications, HousingAnywhere

📝 Description

Crucial for any prospective international student: to find the right place to live that they can call home. With the intensified global housing crisis, lack of available, affordable and accessible student accommodation became one of the biggest challenges not only for the students but also for the educational institutions and cities to attract and retain talents.

Here comes the big question: How can international students and student recruitment professionals secure the right accommodation during this intensified housing crisis when you cannot even do viewings, nor have a personal contact with the landlords and property managers?

The answer is: think digital.
The Global housing crisis is here to stay, but as we all know, any crisis comes with new opportunities - and today’s opportunities are in many cases powered by digital innovations.

In this session, HousingAnywhere’s Yoony Kim answers the following questions:
- Why do we need to address housing as an integral part of international education?
- How can ‘thinking digital’ ease student accommodation challenges?
- What are the practical digital housing solutions that are relevant for student recruitment professionals and for their students?

🎤 Speaker

- Guy St Clair, Director of Sales LATAM & SEA, Flywire

📝 Description

The world has seen a steady shift to digital payment methods and the swift adoption creates new expectations. According to a 2021 survey by Mastercard, more than half of consumers say they would avoid businesses that do not accept electronic payments of any kind, for example. Consumers and businesses are expecting easy and secure payment experiences in every transaction they make – even high-value payments like tuition. In this session, Flywire will share the latest trends in Financial Technology (FinTech) in International Education and demonstrate how education agents and institutions can simplify education payment processes for students worldwide.

🎤 Speakers

- Alexander Zheltov, CEO & Founder, Educate Online
- Cara Skikne, VP Partnerships, Studyportals
- Host: Courtney Gillan, Head of Global Business Development, Educate Online

📝 Description

E-learning and international education have long been considered mutually exclusive, but as most of us understand by now: wrongfully so. Online programmes, whether K12, language or degree-seeking, are perfectly positioned to prepare for, and even promote, overseas study opportunities. In addition, digital technologies have opened the door to new education delivery formats that can easily be blended into on-campus programmes, to give another example.

In this panel, we will review the digital technologies that are increasing the appeal and quality of online education, and debate how they help provide a ‘digital match’ with the international education sector.