ICEF DubaiAgent Information Pack

Venue: Jumeirah Emirates Towers, Sheikh Zayed Road, Dubai, UAE
Event Date: 13:00 Thursday, February 12 – 18:30 Saturday, February 14 2026. 

Please scroll down for detailed timings, including evening receptions. 

*only applicable for fully sponsored agencies located outside of Dubai

You will be provided with a hotel room, including breakfast, for three nights from Thursday afternoon, February 12, 2026 until Sunday morning, February 15, 2026 at one of our partner hotels. 

Your presence will be expected throughout the duration of the event.

A formal hotel booking confirmation will be sent to you approximately four weeks prior to the event. ICEF will sponsor one room per agency, unless otherwise stated.

Accommodation terms & conditions: 

• Event cancellation: If for some reason you will be unable to attend, please let us know by January 01, 2026 or you will be subject to a cancellation fee of 395 EUR. Cancellations made from February 05 2026 will be subject to a cancellation fee of 895 EUR*
  *if you have sponsored accommodation
• Event no-show: If you do not arrive for your reservation or fail to attend without contacting us, you will be charged 895 EUR.
• Additional person(s): If you require an extra person to be accommodated in your room, kindly inform us without delay. An additional charge of 150 EUR per person, per room will apply and must be organised in advance of the event.
• Early Departure: Should you need to leave the event earlier than February 14 at 18:30, please inform us of this well in advance. In accordance with the Agent Terms & Conditions, please note that clients leaving the event early without prior notification to ICEF will be subject to an Early Departure Fee equivalent to one night’s accommodation at the hotel’s prevailing rate.
• Hotel extra charges: All extra costs (i.e. mini-bar, room service, telephone, early/late check-in/out) will not be sponsored by ICEF and are at your own expense. The hotel will therefore ask you for your credit card details upon check-in.
• Check-in & Check-out: Earliest possible check-in time is 16:00 and latest check-out time is 12:00 noon.

Partner Hotel: Four Points by Sheraton
Address: Sheikh Zayed Rd – Trade Center First – Dubai – United Arab Emirates
Website: Four Points by Sheraton

Partner Hotel: Millennium Plaza Downtown Hotel
Address: 23215 Sheikh Zayed Rd – Trade Center First – Dubai – United Arab Emirates
Website: Millennium Plaza Downtown Hotel

The information below is advisory, we recommend you check your own visa requirements with your local embassy. 

Depending on your nationality, you may be eligible for either a 30-day visa or a 90-day visa, and may need to apply for a visa in advance. Please visit this website to check your eligibility and requirements. 

Passports must be valid for at least six months from the date of entry into the UAE. 

Visa support is available through our local partner agency.

For any visa-related questions, please contact visasupport@icef.com

Uber / Careem
Taxis are also available through both the Uber and Careem apps from Dubai International Airport. Rates from and to the airport may differ depending on time and traffic. Check the price estimator in your chosen app.

More information on how to get from and to Dubai International Airport can be found here.

*Not applicable to accompanying persons/guests

You will receive access to our online meeting scheduling tool, Marcom eSchedule PRO, approximately 5 weeks prior to the event, allowing you to send personalised meeting requests to targeted contacts based on source country or type of programme.

If you are using Marcom eSchedule PRO for the first time, we recommend that you visit the below links to make the most of the platform: 

• Getting Started 
• Scheduling Meetings – Useful Hints & Tips
• Video tutorials

Scheduling meetings during the event

To make the most of your participation, meetings can be scheduled once the event has started, up to one hour before the requested meeting time. We recommend that you leave Marcom eSchedule PRO open throughout the event and regularly refresh the page to keep an eye on the latest meeting requests that may come through. 

Please note that you will not be provided with a printed copy of your schedule at the event.

You will be able to collect your badge and welcome bag from the ICEF hospitality desk located in front of the meeting hall in the Godolphin Ballroom Foyer from 13:00 on Thursday 12 February. Participants arriving after the above-stated period can register on Friday, February 13th, from 08:00 onward. 

As this is an invitation-only event, anyone not wearing a badge may not be admitted into the event area. Please also understand that for the same reason, we cannot allow non-registered family, friends or staff to enter the meeting hall.

Join us on the first day of the event for a programme of seminars and presentations providing up-to-date information about the latest market trends and issues relevant to international education and student mobility. 

You can find out more via the seminar tab on your schedule and on the event website.

Thursday 12 February

• Refreshment break: 16:00 – 16:30

Friday 13 February and Saturday 14 February

• Welcome refreshments: 08:00 – 09:00
• Refreshment breaks: 11:00 and 16:00 (30 minutes)
• Lunch: 13:00 – 14:00 

Please contact us should you have any special dietary requirements.

Welcome Reception: Thursday 12 February, 19:00-21:00 in the Godolphin Ballroom foyer. 

Dinner Reception: Friday 13 February, 20:00-23:00 at the Terrace Between the Towers. 

The dress code for both receptions is smart casual. Please note that participants not wearing their event badges will not be admitted. Please register your attendance by clicking the green “Yes, I will attend” button on your MySchedule page.

If you are attending as an accompanying person without a meeting schedule your attendance at both receptions will be automatically registered.

To ensure that we are able to provide the best experience for all attendees, we would like to remind you that agents are hosted at ICEF events on the condition that they remain with the event for the duration of the programme. Please see our full event terms and conditions.

• Time zone: GMT + 4 hours.
• Climate: Sub-tropical, arid climate. Infrequent rainfall can be expected during the winter. Temperatures in February range from approx. 12°C at night to 23°C during daytime. Clothing should be modest, as the UAE is an Islamic country. In the evening, light sweaters and jackets are recommended.
• Currency: Dirham (AED). Credit cards are widely accepted. See x-rates.com for the latest rates.
• Electricity: 220 volts.
• Plug type: The standard plug is type G with three rectangular pins. Please bring your own adaptors if necessary 
• More information about Dubai can be found at https://www.visitdubai.com/en/.

If you have any questions prior to the event, please do not hesitate to contact us by email to icef-dubai-agents@icef.com.

We look forward to welcoming you to Dubai!