ICEF management team
Markus Badde – CEO
Markus Badde has a background in journalism and publishing. Markus studied at the CELSA (Sorbonne University – Paris IV) before working in the French media and communications sector. Markus co-founded ICEF in 1991. After his first period at ICEF, Markus went on to hold various senior marketing positions at Cisco Systems, the world leader in Internet networking, before re-joining ICEF as CEO in 2004. Markus speaks eight languages and is at home nearly anywhere in the world.
Tony Lee – CVO
Formerly the Global Digital Marketing Director at Study Group, Tony led teams in Singapore, Shanghai, Sydney, New York & the UK recruiting students for universities in the USA, Australia and Europe. Before this he established the digital marketing footprint for INTO University Partnerships. Tony was a co-founder of Global Campus, serving on the board alongside Sir Drummond Bone, Sir Anthony Smith & Sir Graeme Davies. Tony studied Digital Disruption Strategy at Oxford University and is a Fellow of the Chartered Institute of Marketing.
Martijn van de Veen – CBDO
Martijn’s career has predominantly been within the student & youth travel sector, including an 8-year tenure as global director of the International Student Identity Card (ISIC): the only internationally recognised official student ID and travel discount card with distribution spanning more than 130 countries. His international profile is characterised not only by his studies but also by the places where he has lived and worked: Martijn studied Japanese and French at the University of Applied Sciences in Maastricht, International Business Communications at the Radboud University Nijmegen and has lived and worked in Frankfurt, Paris and Tokyo. Based in Amsterdam, he speaks 7 languages.
Isabel Vogt – VP, Events & Logistics
Isabel Vogt holds a Master’s degree in Communications, Media Studies & Political Science from the Freie Universität Berlin, Germany. Before joining ICEF in 1996, she held various jobs at publications owned by the Gruner + Jahr Media Group in Berlin. Isabel has held a number of positions at ICEF, most recently VP of Events and Logistics, which she has held since 2009. During her time at ICEF, Isabel has been responsible for the conceptualisation and successful organisation of over 250 events in 45 countries around the world. Isabel is based in the South West of the UK, where she has lived for over 20 years.
Rod Hearps – VP, Oceania
Since 1989 Rod Hearps has worked across diverse roles within the international education industry. Rod has taught ESL, worked as a Principal and as the Marketing Manager of an Australian ELICOS College. He co-owned an education agency for 7 years during the 90’s, and started recruiting international students via the internet in 1994. Rod was also an early pioneer of student enquiry generation. Rod joined ICEF in 2006 and created ICEF ANZA in 2008.
Ian Cann – VP, Americas
Ian’s background has made him an open-minded, multi-lingual and globally aware citizen of the world. Born in Brussels with an English, Dutch, and Indonesian heritage, he was exposed to diverse cultural influences from an early age. He holds a BA with Honours from the University of Leeds and initially worked in the publishing industry with Time Inc. in London. He subsequently was involved in international student fairs in Brazil for 3 years before joining ICEF in 2009 and then moving to Barcelona in 2010 where he is still based today. At ICEF, Ian has contributed to the development of comprehensive internationalisation programmes, particularly in North America. He is a frequent public speaker, helping to shape the discourse on agent use and ethical recruitment practices.