Seminar Programme ICEF Taiwan

Join Hsin-Hong Tseng for a presentation focused on the benefits of a French education for Taiwanese students. The session opens with an outline of what makes France an increasingly popular destination for international students from around the world. This is followed by a short introduction to Campus France’s activities, and an overview of the French higher education system. 

The session then turns to practical tips for recruitment specialists, detailing how to prepare a suitable study plan, providing crucial information on budget preparation, as well as offering actionable insights into submitting a successful scholarship application. Finally, there is a section explaining the visa process, highlighting the steps necessary to fill out a successful application.  

This seminar offers an overview of the UK’s strengths as a study destination, including its inclusive academic environment, world-ranked universities, innovative teaching, and strong industry links. It will highlight current Taiwan–UK student mobility trends and emerging opportunities. Attendees will be introduced to the British Council’s Agent and Counsellor Training hub and the benefits of joining our official agent network in Taiwan. The session will also feature the British Council Alumni UK programme, including a success story from a Taiwanese graduate, and conclude with details of an upcoming regional networking opportunity for agents and sector partners.

Agents remain a critical route for international recruitment, yet rising costs, tighter compliance, and multi-layer intermediaries are pushing institutions and students further apart. Universities struggle to control brand and acquisition cost; agents find it harder to secure direct contracts; and students face greater risk when incentives and information aren’t transparent.

This session reframes partner selection and management—mixing “old-fashioned” trust and student-first ethics with modern data, governance, and agile practice.

You’ll learn how to:

• Signal value (agents): package core strengths, market insight, specialisms, student-centric practices, and institution-specific propositions that demonstrably lift conversion and quality.
• Segment & select (institutions): use due-diligence checklists, “green/red flag” indicators, and pilot frameworks to find right-fit partners.
• Share the right data: lead source, funnel conversion, visa outcomes, student satisfaction.
• Set the rules of engagement: clear KPIs/SLAs, ethical standards, marketing permissions, and brand guidelines.
• Run an agile partnership cadence: bi-annual reviews, joint forecasts, improvement plans and

Outcomes: stronger brand control, improved conversion, reduced cost of

acquisition, safer student journeys, and a more diverse, sustainable recruitment mix.

Taiwan is historically a key player in international student recruitment, with strong ties to major destinations like Australia, Canada, and the U.S. While it's a well-established market, it's also undergoing significant change, with student demands and preferences rapidly evolving. 

Brian Hockertz from Oh! Study Education Centre will help us unpack the complexities and opportunities of recruiting in Taiwan, and dive into the essential details that matter now. For example:

• A brief history of international education in Taiwan.
• An overview of Taiwan’s current economic situation
• An update on relevant government education policies
• Recruiting students in Taiwan: Direct recruiting vs. agency recruiting vs. academic exchange.
• Recent and relevant developments in the Taiwanese market

While Taiwan continues to be an important source of international students, the market is evolving in response to shifting student priorities, competing destinations, and new mobility trends. This panel brings together leading education agents to share on-the-ground perspectives and market intelligence.

The discussion will provide:

• Key insights into the motivations and expectations of Taiwanese students
• The main challenges in recruitment and how educators can better support agents and students
• The impact of regional and global trends on Taiwan’s outbound mobility
• Best practices for building strong, sustainable partnerships with Taiwanese agents

Educators will gain practical knowledge and actionable strategies to strengthen recruitment efforts, adapt to market shifts, and enhance outcomes when working with students and partners from Taiwan.