ICEF Secondary Education Rome: B2B student recruitment event

How to build effective relationships in 25 minutes • Providers & Agents 14:00 - 14:25, Seminar roomSpeaker:Myriam Marchand - Global Business Development Manager, ICEF
Description: This session will provide you with a step-by-step guide on how to make the most out of your participation at ICEF events in general and ICEF Secondary Education in particular.

The session will cover the following topics:
- How to maximise your time during the event
- Post-event follow-up and agent contracts
- How to maximise your working relationship with providers and agents

ICEF Agency Status and Academy: The twin pillars of industry self-regulation 14:30 - 14:55, Seminar roomSpeaker:Tiffany Egler - Executive Director Event Management & Agent Relations, ICEF
Description: Find out how ICEF is setting new standards in international student recruitment with the ICEF Agency Status (IAS) accreditation programme, and supporting training needs through ICEF Academy certification.

This session is for agencies and educational institutions aiming to enhance their quality assurance measures through ICEF’s programmes. It is more important than ever for professionals to distinguish themselves and demonstrate their standards to partners and clients. Hear how reputable agencies can be instantly verified through their unique IAS ID, which features a QR code based on blockchain technology, and our global online IAS directory of accredited agencies.

Learn how ICEF Academy enhances knowledge and expertise through its training courses, helping increase credibility with partners and clients. Understand how IAS and ICEF Academy can become core components of your quality assurance and due diligence processes, driving professional standards and ethical practices in international student recruitment.

Join us to explore how ICEF’s quality assurance programmes can help your organisation stand out, improve student outcomes, and build lasting trust with partners and clients.

Creating affordability and financial aid opportunities for international students 15:00 - 15:25, Seminar roomModerator:Vanessa Goulding - Business Development Manager, USA & Canada, ICEF
Panelists:Richard Morgan - CEO, Morgan Oxford Education
Jose Martinez - Director of International Student and Scholar Services, St. Anthony Catholic High School
Description: In this interview-type style session, we will discuss scholarship programs, tuition assistance options, and strategies to make chosen schools more affordable for international families. Get expert advice from an education provider and an agent on finding the right financial aid resources and crafting a winning scholarship application.

The evolving classroom: Exploring alternative formats to obtain an international degree 15:30 - 16:25, Seminar roomModerator:Brittany Goodman - Director, USA, ICEF
Panelists:Sunny Jain - Head of Admissions, A&J School
Sarah Rimini - Global Head of International Student Recruitment, Inspired Education Group
Dirk Van Bruggen - Head of International & Community Engagement, Hillcrest Christian College
Description: The twenty-first century has seen a number of changes in teaching and learning. With technology an increasingly important feature of the classroom, students face a range of options, which they need to consider when choosing the right approach and the right institution for their needs. All these decisions will help to navigate the pathways to the future higher education journey.

In this panel, we will discuss three common educational approaches - full-time online classes, where lessons take place via live video sessions; adaptable approaches that encourage curiosity and lifelong learning; and International Baccalaureate programmes, one of the longest-running international education systems, which takes a student-centred approach, focusing on critical thinking and creativity.

With each approach engaging the student in different ways, it is essential that people working in international student recruitment understand the differences so that they can provide better guidance and support.

Strategic recruiting in K-12: What works and what doesn't 17:00 - 17:25, Seminar roomModerator:Myriam Marchand - Global Business Development Manager, ICEF
Panelists:Terry Kraettli - Director of International, Epsom Girls Grammar School
William Touchard - CEO & Founder, AWEX EDUCATION
Description: While international student recruitment professionals have always had to respond to a range of challenges, the K-12 sector has had to promote itself on the specific values and services centred around the pastoral care of minors. The shock of COVID-19 greatly impacted both agencies and schools throughout the world, forcing many schools to rethink their strategies and, in some cases, the markets of interest to them. Equally, it encouraged new agencies to find additional partners and diversify the study destinations with which they work.

There are grounds for hope. With international student numbers continuing to grow, new strategies are emerging. In this session, Terry Kraettli (Epsom Girls Grammar School), William Touchard (AWEX Education) and Myriam Marchand (ICEF) guide the audience through the strategies that work and the ones that don’t, using case studies and hard-earned experience to offer practical tips for successful recruitment.

Why 1:1 education matters for international students? 17:30 - 17:55, Seminar roomSpeakers:Paula Demsky - Director of Partnerships, Fusion Education Group - Fusion Academies
Lynna Martinez-Khalilian, M.Ed. - Senior Vice President, Education, Fusion Education Group - Fusion Academies
Description: The academic research is clear. When it comes to student learning, there is one thing that makes a big difference - dedicated 1-to-1 time with a student and their teacher. Unique 1-to-1 learning environments enable teachers to create personalized learning plans tailored to each student’s pace, preference, and life story. This alternative to traditional public and private schools offers flexibility, and unique programs designed to support social/emotional development and preparation for university in a highly specialized way.

Think differently about the needs of your students and explore a micro-school environment where they can learn better, form strong relationships, and maximize their experience in the US.

How to manage parents' expectations in secondary education 18:00 - 18:55, Seminar roomModerator:Vanessa Goulding - Business Development Manager, USA & Canada, ICEF
Panelists:Jayne Jones - Deputy Principal International, Long Bay College
Luke Seamone - Manager, Canadian Boarding Collective, Canadian Accredited Independent Schools
Kamil Acero - Managing Partner, EduBookings.com
Adriana Festa - Educational Consultant - Founder & Owner Consultancy Service, Language School Experience
Description: Key stakeholders in the international education journey, parents are the ones who are sending their children to international secondary education. As both the caregivers and fee payers, parents make the final decision as to where their children will study and they want to ensure that these institutions provide the best possible education and support.

This panel discussion will provide insight into the needs and expectations that the parents of secondary education students have when choosing a study destination. It will discuss what type of mental health support parents expect their offspring to have, accommodation preferences, and also the preferred distance from home. Additionally, the discussion will consider how education providers can support and nurture students after their arrival.

Seminar Programme ICEF Secondary Education

Seminars