Many IAS agencies have operated successfully for years or decades and maintain long-standing relationships with education providers. They do not apply for IAS to replace reputation or to prove quality.
They apply because the operating environment around them has changed.
Institutions are professionalising partner selection, responding to increasing regulatory scrutiny, and relying less on informal or purely relationship-based engagement. As a result, many institutions reference IAS within their own partner engagement and review approaches and increasingly use it as a practical starting point when deciding which agencies to engage with.
For some agencies, IAS is not about expanding networks, but about protecting them. As institutions evolve, staff change, and oversight becomes more formal, long-standing relationships increasingly need to be supported by a clear, independent reference point. IAS formalises what is already known, helping established partnerships continue smoothly without agencies having to repeatedly re-introduce themselves.