Seminar Programme ICEF Brazil 2025

View the full seminar programme for ICEF Brazil 2025, where we welcome guest speakers and panellists to discuss and debate the latest trends in international education. The sessions will take place on October 2nd between 14:00 and 19:00.

Thu • Oct 2
From
to
14:00 - 14:25Seminar Room
Strategic networking: Building stronger partnerships • Agents & Providers
Professional Development Discussion

Perfect for regular attendees to both refresh their knowledge and share their experiences with first timers, this special session provides practical tips and strategies for making the most out of any ICEF event, and ICEF Brazil in particular. 


With community at the heart of the international education industry, this session presents a unique opportunity for ICEF regulars and newcomers alike to pool their knowledge in a supportive environment, fostering a more productive event experience. 


Topic areas include: 

  • Making the most of your time during the event
  • Developing effective post-event follow-up strategies and agent contracts
  • Building a mutually beneficial relationship with providers and agents
14:30 - 15:10Seminar Room
Strategic management: The key ingredients for sustainable growth in Brazil
Market Intelligence Presentation
Presenter
Elaine Martins Fuzer
Elaine Martins Fuzer
Elaine Fuzer is the founder of e_CONSULTING and a leading business consultant with over 15 years of experience in the international education sector. She is dedicated to empowering CEOs and sales leaders to achieve exponential growth and lasting results. Elaine supports exchange agencies, educational institutions and edtech companies, helping them design scalable commercial strategies, build high-performing sales teams, and foster customer-centric cultures. Recognized as a trusted strategic mentor, she drives sustainable growth across the education industry by combining market practice, business intelligence and a deep focus on people and results Her impactful transformation projects connect purpose, performance and innovation.
Business Consultant and Strategic Mentor, e_CONSULTING

The international education market is going through a period of deep transformation. In Brazil, shifting consumer behavior, political and economic instability in major destination countries and increasing competition have placed both agencies and institutions in a complex scenario, yet also full of opportunities for those who operate with a strategic vision.

In this session, we will explore three essential pillars to achieve sustainable and consistent growth in Brazil:

  • Market Understanding – a practical and qualitative look at the Brazilian agency ecosystem, its current challenges, emerging trends and opportunities for institutions aiming to position themselves more effectively.
  • Strategic Management – frameworks and best practices to enhance sales performance, optimize operations and build a strong, long-term presence.
  • Data-Driven Decision-Making – how to turn market insights, consumer behavior and performance indicators into intelligent, student-centered strategies.

Rather than reacting to market shifts, this session is an invitation to lead with purpose. It’s an opportunity for international education leaders to reflect, realign and make smarter decisions heading into 2026.

15:15 - 15:55Seminar Room
Ensuring best practice in student recruitment: How to build effective, ethical partnerships
Professional Development Panel discussion

With a number of key study destinations shining a spotlight on the international education sector, it is more important than ever that practitioners from across the industry come together to focus on transparent, ethical, and sustainable recruitment practices. 


In this insightful discussion, our speakers share examples of tried and tested best practice, exploring what has worked for them when developing their agency partnerships. With a wealth of tips and strategies, the discussion will not only be essential for those entering the international student recruitment industry but also experienced practitioners seeking ideas from their peers. 

16:30 - 16:55Seminar Room
Making the most of data: How to succeed in the Brazilian market
Market Intelligence Presentation
Presenter
Alexandre Argenta
Alexandre Argenta
Academic background in foreign trade, marketing and law. International education consultant since 1994. CEO and Founder of Travelmate Intercâmbio since 2002. President of BELTA.
President, Brazilian Educational & Language Travel Association (BELTA)

Learn about the International Education market in Brazil with BELTA research 2025 results and the trends in the Brazilian study abroad market nowadays. Information will be given about agencies and student profiles in 2025and the tendencies for this year. The survey shows important changes and new trends. Educators will have updated information and will learn that partnering with quality Brazilian agents is an effective way to increase their share of the market.

17:00 - 17:25Seminar Room
Spanish language & vocational trainings opportunities - A market update
Market Intelligence Presentation
Presenter
Courtney April Bowen
Courtney April Bowen
I am a bilingual professional with over 13 years of sales management experience and a deep passion for international education. Born in the UK and raised in Spain, I’ve witnessed firsthand the value of cultural diversity and the rich opportunities Spain offers. I dedicate my expertise to promoting Spain as a premier destination for international students, highlighting its world-class education system, vibrant lifestyle, and welcoming atmosphere.
International Manager, IHMGS (Study in Valencia)
17:30 - 17:55Seminar Room
Effectively integrating technology: How is AI affecting recruitment in Brazil
Thought Leadership Presentation
18:00 - 18:55Seminar Room
ICEF Brazil Roundtable Series
Roundtables
Moderator
Simone Ricci
Simone Ricci
Simone Ricci holds a degree in Law and a Master’s in International Business with a focus on the education sector. She has extensive experience working with international institutions, supporting the mobility of Brazilian students to destinations such as the UK, Canada, Germany, and Switzerland. Currently, she represents Education in Ireland in the Brazilian market, assisting Irish higher education institutions in developing and implementing their recruitment strategies and academic partnerships across Brazil.
Senior Education Consultant, Education in Ireland
Moderator
Vinicius Teixeira
Vinicius Teixeira
Vini Teixeira has over 15 years of experience in the international education industry. He began his career as an education agent in Brazil and later moved to Canada, where he worked for language schools across various provinces, as well as in both private higher education institutions and a public university. Vini also experienced international education firsthand as a student while completing his master’s degree in Canada. This personal and professional journey has given him a unique perspective on the challenges and opportunities faced by international students, and he remains passionate about supporting their success and integration in new academic environments.
International Recruitment and Admissions Manager, Kwantlen Polytechnic University - KPU

As distinct from a panel session or keynote, the roundtables provide a space for a less-structured discussion but with guidance from an informed specialist. To provide that guidance, each table is led by a host whose role is to moderate and animate the discussion around the topic at hand.


- There will be two sittings of all tables, each lasting 25 minutes. The first begins at 18:00; the second at 18:30.


Roundtables' topics:

  1. What factors will continue to push students to Ireland? - Simone Ricci
  2. TBA
  3. An evolving market: How will Canada's policy changes impact Brazilian students? - Vinicius Teixeira
  4. TBA
  5. TBA
  6. TBA
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