Seminar Programme ICEF Brazil 2025

Perfect for regular attendees to both refresh their knowledge and share their experiences with first timers, this special session provides practical tips and strategies for making the most out of any ICEF event, and ICEF Brazil in particular. 

With community at the heart of the international education industry, this session presents a unique opportunity for ICEF regulars and newcomers alike to pool their knowledge in a supportive environment, fostering a more productive event experience. 

Topic areas include: 

• Making the most of your time during the event
• Developing effective post-event follow-up strategies and agent contracts
• Building a mutually beneficial relationship with providers and agents

The international education market is going through a period of deep transformation. In Brazil, shifting consumer behavior, political and economic instability in major destination countries and increasing competition have placed both agencies and institutions in a complex scenario, yet also full of opportunities for those who operate with a strategic vision.

In this session, we will explore three essential pillars to achieve sustainable and consistent growth in Brazil:

• Market Understanding – a practical and qualitative look at the Brazilian agency ecosystem, its current challenges, emerging trends and opportunities for institutions aiming to position themselves more effectively.
• Strategic Management – frameworks and best practices to enhance sales performance, optimize operations and build a strong, long-term presence.
• Data-Driven Decision-Making – how to turn market insights, consumer behavior and performance indicators into intelligent, student-centered strategies.

Rather than reacting to market shifts, this session is an invitation to lead with purpose. It’s an opportunity for international education leaders to reflect, realign and make smarter decisions heading into 2026.

With a number of key study destinations shining a spotlight on the international education sector, it is more important than ever that practitioners from across the industry come together to focus on transparent, ethical, and sustainable recruitment practices. 

In this insightful discussion, our speakers share examples of tried and tested best practice, exploring what has worked for them when developing their agency partnerships. With a wealth of tips and strategies, the discussion will not only be essential for those entering the international student recruitment industry but also experienced practitioners seeking ideas from their peers. 

Learn about the International Education market in Brazil with BELTA research 2025 results and the trends in the Brazilian study abroad market nowadays. Information will be given about agencies and student profiles in 2025and the tendencies for this year. The survey shows important changes and new trends. Educators will have updated information and will learn that partnering with quality Brazilian agents is an effective way to increase their share of the market.

As distinct from a panel session or keynote, the roundtables provide a space for a less-structured discussion but with guidance from an informed specialist. To provide that guidance, each table is led by a host whose role is to moderate and animate the discussion around the topic at hand.

- There will be two sittings of all tables, each lasting 25 minutes. The first begins at 18:00; the second at 18:30.

Roundtables' topics:

1. What factors will continue to push students to Ireland? - Simone Ricci
2. TBA
3. An evolving market: How will Canada's policy changes impact Brazilian students? - Vinicius Teixeira
4. TBA
5. TBA
6. TBA