ICEF Brazil 2024

How to build effective relationships in 25 minutes • Providers & Agents 14:00 - 14:25, Seminar roomSpeaker:Resh Kodabuckus - Business Development Manager, ICEF
Description: This session will provide you with a step-by-step guide on how to make the most out of your participation at ICEF events in general and ICEF Brazil in particular.

The session will cover the following topics:
- How to maximise your time during the event
- Post-event follow-up and agent contracts
- How to maximise your working relationship with providers and agents

ICEF Agency Status and Academy: The twin pillars of industry self-regulation 14:30 - 14:55, Seminar roomSpeaker:Brendan McGerty - Latin America Regional Director, ICEF
Description: Find out how ICEF is setting new standards in international student recruitment with the ICEF Agency Status (IAS) accreditation programme, and supporting training needs through ICEF Academy certification.

This session is for agencies and educational institutions aiming to enhance their quality assurance measures through ICEF’s programmes. It is more important than ever for professionals to distinguish themselves and demonstrate their standards to partners and clients. Hear how reputable agencies can be instantly verified through their unique IAS ID, which features a QR code based on blockchain technology, and our global online IAS directory of accredited agencies.

Learn how ICEF Academy enhances knowledge and expertise through its training courses, helping increase credibility with partners and clients. Understand how IAS and ICEF Academy can become core components of your quality assurance and due diligence processes, driving professional standards and ethical practices in international student recruitment.

Join us to explore how ICEF’s quality assurance programmes can help your organisation stand out, improve student outcomes, and build lasting trust with partners and clients.

Future-Ready: Exploring Australia’s updated education market 15:00 - 15:25, Seminar roomSpeakers:Stephanie Oliveira dos Santos - Business Development Manager (Education), Australian Trade and Investment Commission (Austrade) - Brazil
Bruna de Natale - Market Development Manager, Education New Zealand | Manapou ki te Ao
Description: Let’s dive into the latest updates, opportunities, and challenges shaping the future of education in Australia. This seminar will provide a comprehensive overview of recent changes in the education landscape, including updates to policies, and the growing demand for skills that align with the evolving job market.

Connecting with U.S. diplomatic mission to access vetted education institutions and the process of obtaining a student visa 15:30 - 16:25, Seminar roomSpeaker:Laura Reffatti - Commercial Specialist for Education, U.S. Embassy in Brasilia
Description: This joint presentation by the Department of State and The U.S. Commercial Service will provide information on obtaining a student visa and present how the U.S. Government can be the bridge between U.S. educational institutions and Brazilian education agents, high schools and universities. The U.S. Commercial Service has over 100 offices throughout the United States maintaining relationships with universities, colleges, prep schools, language schools and other educational institutions.

Sales data on the Brazilian international education market in 2023 17:00 - 17:25, Seminar roomSpeaker:Alexandre Argenta - CEO, Brazilian Educational & Language Travel Association (BELTA)
Description: With Brazil increasingly a focal point for international student recruitment professionals, it is important to take into account both its size and its diversity. The world’s fifth largest country in terms of area and seventh in terms of population, there is no one definition of “a Brazilian student”, making it essential that institutions connect with established, quality agencies, whose regional knowledge is crucial in reaching students across the whole country and not just the major cities.

In this session, we dig deeper into the exciting market that Brazil represents, providing an overview of 2023 sales as reported by agents and the market demands reported by students. Additionally, we’ll look at the destination and programme trends, regional insights, and provide practical tips on working with Brazilian agents.

The Brazilian family dynamic: Regional perspectives on educational choices abroad 17:30 - 17:55, Seminar roomSpeaker:Ana Beatriz Faulhaber - CEO, CP4 Cursos no Exterior
Description: The presentation aims to highlight some factors that influence Brazilian families in choosing study abroad programs, based on research conducted with agents from various regions of the country. It will address some of the family concerns, which may vary depending on the age group of the students, as well as regional differences that impact these decisions, considering socioeconomic and cultural aspects. The goal is to provide some insights to help foreign institutions align their offerings with the expectations of Brazilian families, effectively collaborating with Brazilian agencies.

Meeting Brazil's growing demand for Higher Education 18:00 - 18:55, Seminar roomModerator:Brendan McGerty - Latin America Regional Director, ICEF
Panelists:Ilie Soloviov - Senior Program Manager, Dalhousie University
Alexandre Argenta - CEO, Brazilian Educational & Language Travel Association (BELTA)
Maria Flavia Aguiar - Associate Director (Brazil), GUS Europe & Middle East
Description: A significant growth market, Brazil boasts a large, youthful population, with 44% of its 218 million inhabitants under the age of 30, and a strong economy. In the 2023/24 academic year, approximately 110,000 Brazilian students were studying abroad, 89,150 of whom were in higher education, while English language programmes are also in high demand.

With agencies and global educators having noted a shift in consumer demand for higher education, this panel covers a range of topics, providing practical advice to those looking to enter the promising Brazilian market. Topics include:
- Choosing your agencies - making the distinction between larger, franchise-based agents and smaller/medium-sized establishments
- Choosing the right programmes to push - undergraduate or postgraduate.
- Identifying the fields of study most popular per region.
- Proficiency challenges and highlighting the available support, such as pre-sessional English classes or tailored language support.
- The benefits of considering a partnership with local language schools and pathway providers.
- Fee payment and scholarships.

Seminar Programme ICEF Brazil 2024

Seminars