Seminar Programme ICEF Berlin 2025

View the full event seminar programme for ICEF Berlin 2025, where we welcome guest speakers and panellists to discuss and debate the latest trends in international education. The seminars will take place on November 2 between 14:00 and 19:00.

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Sat • Nov 1 13:00 - 16:00 Rook Room
Workshop: Managing remotely across cultures
Ella Tyler Presenter
Ella Tyler
Ella Tyler
Ella Tyler has 25 years’ experience as a coach, mentor and business leader. As one of the Lead5050 co-founders, she has been instrumental in building the organisation into a globally recognised brand and developing the Lead5050 accreditation. Experienced in both successful start-ups and acquisitions, Ella's common sense approach, coupled with clear thinking and direct style, allows her to achieve big results in a short period of time. After acquiring an English language school, Hello! Exmouth, Ella’s drive to succeed saw the company develop from a small lifestyle business into one of the most successful privately owned providers of international junior language courses in the UK.
 Co-founders, COO and CEO, Lead5050
Leanne Linacre Presenter
Leanne Linacre
Leanne Linacre
Leanne Linacre is the Co-Founder of LILA* College, CEO of Lead5050, and Chair of ALTO (Association of Language Travel Organisations). With over two decades of leadership experience, Leanne is dedicated to driving innovation in education and promoting inclusive business practices. At LILA* College, she has built a renowned institution known for its commitment to academic excellence and student success. As CEO of Lead5050, Leanne leads initiatives that empower organisations to create inclusive workplaces through leadership development, data-driven insights, and governance strategies. Her work includes spearheading the EquityIQ audit and certification framework, which helps businesses enhance their diversity, equity, and inclusion practices. In her role as Chair of ALTO, Leanne advocates for high standards in the study travel industry. A passionate advocate for fairness, integrity, and authenticity, she continues to influence change in both education and business sectors.
 Co-founders, COO and CEO, Lead5050

Managing global teams requires adaptability, cultural fluency, and systems that can succeed anywhere. In this high-impact, CPD-accredited workshop, you will learn the tools and strategies top international education leaders use to connect remote teams, foster accountability, and drive success.

Join our workshop for €295 + taxes — secure your spot here.

ICEF Berlin attendees receive an exclusive 30% discount on the workshop price. To claim your code, email us at academy@icef.com.

Sun • Nov 214:00 - 14:251. Bellevue
Thriving in the digital era - How language schools can stay competitive through a focus on quality
Thought Leadership Presentation
Presenter
Prof. Dr Britta Bergemann
Prof. Dr Britta Bergemann
Prof. Dr. Britta Bergemann combines academic excellence with real-world impact. As Professor Emerita of International Marketing at Heilbronn University and member of the FDSV Academic Advisory Board, she brings decades of global expertise. She led international Executive MBA programs at Steinbeis and Furtwangen Universities. Before academia, she held executive roles: Managing Director at Dentsu, senior leadership at Arthur Andersen Consulting, and high-level Marketing Management at Unilever and Mondelez. Her career spans Europe, the Middle East, and the U.S. With degrees in translation, interpreting, and economics from Heidelberg and a doctorate in business administration, she inspires strategic, cross-cultural leadership.
Full Professor, Member of the Academic Advisory Board, Fachverband Deutscher Sprachschulen und Sprachreise Veranstalter (FDSV)

Language schools face several challenges in today's evolving educational and technological landscape. The presentation outlines strategies for language schools to stay competitive in the face of digital disruption. It emphasizes the unique strengths of classic learning, showcases FDSV's solutions—such as quality assurance, marketing support, and global partnerships—and presents actionable approaches to integrating technology. It demonstrates that by combining excellence in language instruction with innovative learning formats, FDSV-accredited schools can solidify their reputation as trusted leaders in language education.

Sun • Nov 214:00 - 14:552. Tegel
Strategic networking: Building stronger partnerships • Providers
Professional Development Discussion
Presenter
Ross Holmes
Ross Holmes
Ross Holmes is Vice President, Global Brand Solutions at ICEF, where he leads commercial strategy and revenue growth across ICEF’s global portfolio of service provider clients. He also oversees ICEF’s Market Intelligence division, including ICEF Monitor and ICEF Insights. Ross began his career in international education in 2007, organising student fairs and agent workshops across Brazil and Latin America. After five years, he returned to the UK to help major brands such as HSBC, British Airways, and Harrods develop strategies to engage international students. Since joining ICEF in 2013, Ross has played a central role in connecting education institutions, student recruitment agencies, and service providers around the world.
VP, Global Brand Solutions, ICEF
Presenter
Nick Stevenson
Nick Stevenson
Nick has been at ICEF since 2014, and is VP for Global Sales, helping education and service providers build lasting relationships with quality agents. He studied Spanish & Management at the University of Leeds, including an Erasmus Year at the Universidad Complutense de Madrid, Faculty of Economics & Business. Since graduating from university in 2008, he has been working within the international education sector, previously in business development positions with Study Travel Magazine and Inline. Marketing. He has also completed an MBA at the University of Salford, which included a research project focused upon the future of agents.
VP, Global Sales, ICEF

This introductory session is a perfect fit both for first timers wishing to learn more about forming partnerships; and for regular event attendees, who can share their valuable experience in the field. It provides practical tips and strategies for making the most out of any ICEF event, and ICEF Berlin in particular. 


The international education sector is built on close relationships, and is at its best when professionals are able to share best practice and learn from one another. This session represents a unique opportunity for attendees to pool their knowledge in a supportive environment, ensuring a more productive event experience for all. 


Topic areas include: 

  • Making the most of your time during the event
  • Developing effective post-event follow-up strategies and agent contracts
  • Building a mutually beneficial relationship with providers and agents 
  • Tips for breaking the ice in meetings
Sun • Nov 214:00 - 14:253. Tiergarten
Let's have an honest conversation: What do education agents really think about Canada?
Thought Leadership Presentation
Presenter
Diego Sanchez
Diego Sanchez
Diego is Director, International Affairs at Languages Canada. He has over 10 years’ experience in the private and public sectors, having worked at Global Affairs Canada and different international NGOs. Past experiences entailed working with education agents, government, associations, and chambers of commerce to organize trade missions around the globe. Diego is fluent in English, French, Spanish and Portuguese and has advanced knowledge of German.
Director, International Affairs, Languages Canada

Welcome to an interactive session which will open the floor to education agents as they share their unfiltered perspectives on Canada as a study destination. Open to agents and institutions alike, attendees will be encouraged to share their opinion and hear firsthand insights on what draws students to Canada, the challenges they face, and what agents believe could make Canada even more attractive to international students.


Attendees will be invited to discuss the factors that shape their recommendations, from academic opportunities and cultural appeal to practical concerns like visa processes, post-graduate work opportunities. Agents will also share what they value when communicating with institutions and what encourages to keep a partnership going.

This session aims to gather valuable insights from agents' experiences, perceptions, and advice for Canadian institutions looking to build stronger, more effective partnerships with global representatives. This honest exchange will be an essential opportunity for anyone recruiting students for Canadian institutions.

Sun • Nov 214:00 - 14:554. Köpenick I-II
Strategic networking: Building stronger partnerships • Agents
Professional Development Discussion
Presenter
Stephanie Zimmermann
Stephanie Zimmermann
A leader in international education and partnership development, Stephanie brings nearly 20 years of experience in fostering global education opportunities. As Agent Relations Director at ICEF, she specializes in assisting agents to develop strategic partnerships that strengthen international student recruitment networks and enhance global collaboration. Stephanie is highly skilled in supporting student recruitment agents, helping them establish effective communication strategies and align their approaches with institutional recruitment goals. She has also played a key role in the development and implementation of the ICEF Agency Status (IAS) accreditation program, working closely with agencies to promote rigorous industry standards. A recognized thought leader, Stephanie is a regular speaker at industry conferences and webinars, providing insights into global education trends, agent engagement strategies, and international student mobility. She also shares her expertise in cross-cultural collaboration and data-driven decision-making to support the evolving needs of the international education sector.
Agent Relations Director, ICEF

This introductory session is a perfect fit both for first timers wishing to learn more about forming partnerships; and for regular event attendees, who can share their valuable experience in the field. It provides practical tips and strategies for making the most out of any ICEF event, and ICEF Berlin in particular. 


The international education sector is built on close relationships, and is at its best when professionals are able to share best practice and learn from one another. This session represents a unique opportunity for attendees to pool their knowledge in a supportive environment, ensuring a more productive event experience for all. 


Topic areas include: 

  • Making the most of your time during the event
  • Developing effective post-event follow-up strategies and agent contracts
  • Building a mutually beneficial relationship with providers and agents 
  • Tips for breaking the ice in meetings
Sun • Nov 214:00 - 14:555. Köpenick III
Roundtable series 1
Roundtables
Moderator
Philippe Taza
Philippe Taza
Philippe founded HEM in 2008, a digital marketing agency dedicated to helping schools, colleges, agencies, and universities market themselves online. HEM offers expertise and services in lead generation, web design, content development, branding, PPC, SEO, social media, CRM, SIS, and analytics. Currently, HEM serves educational clients across North America, the UK, Europe, and Australia.
CEO, Higher Education Marketing
Moderator
Richard Bradford
Richard Bradford
Richard Bradford is the founder of Disquiet Dog, an on-demand marketing partner helping schools, universities and education agencies stay competitive in a fast-changing digital world. With over 30 years of experience in international education marketing strategy, Richard has worked across education markets worldwide - in agencies, schools, and since 2014 at Disquiet Dog Marketing. His friendly yet challenging keynotes have been well received at education marketing events around the globe. He now focuses on how AI is transforming the way students find, compare and choose courses, blending classic marketing know-how with analysis of emerging tech trends to help providers stay discoverable and relevant in an AI-driven search environment.
Managing Director, Disquiet Dog Marketing
Moderator
Stacey Crosskill
Stacey Crosskill
With a 15 year background in international education, Stacey has enjoyed a varied career in the sector, spanning marketing, content, and digital platform development. Having built and led a variety of teams, and coached and trained colleagues from across a range of disciplines within the industry, Stacey transitioned fully into the professional development space in 2021, leading the creation of product training solutions for education agents. Joining ICEF in early 2022, Stacey spearheaded the evolution of ICEF’s industry training portfolio, which was relaunched in October 2022 as ICEF Academy. Since then, ICEF Academy has expanded its footprint, offering a rich portfolio of professional development and certification offerings for both agents and educators. The evolution will continue across 2025, with new course releases and an exciting new self-service training platform for educators.
VP Professional Development & Training, ICEF Academy
Moderator
Danielle Colyer
Danielle Colyer
Director, Digital Platforms, ICEF Academy

As distinct from a panel session or keynote, the roundtables provide a space for a less-structured discussion but with guidance from an informed specialist. To provide that guidance, each table is led by a host whose role is to moderate and animate the discussion around the topic at hand.


- There will be two sittings of all tables, each lasting 25 minutes. The first begins at 14:00; the second at 14:30.


Roundtables' topics:

  1. The foundations of trust: How can you establish an authentic professional identity within the international education community? - Danielle Colyer
  2. Training, achievement, and recognition: How can we build a culture of continuous learning into international student recruitment? - Stacey Crosskill
  3. Sharpen the tools in your digital toolbox - Philippe Taza & Richard Bradford
Sun • Nov 214:00 - 14:406. Charlottenburg
What students want: The key drivers of student decision making for study abroad
Student Journey Discussion
Presenter
Craig Riggs
Craig Riggs
Craig Riggs is the editor of ICEF Monitor, the industry's leading source of market intelligence for international student recruitment, and the publisher of ICEF Insights, an annual magazine focused on the most important trends and issues shaping international education. His work on both publications places him in constant contact with the latest research, best practices, and leading-edge strategies in the field. He has led international marketing for both private and public-sector institutions, is the co-founder of a longstanding consulting practice dedicated to publishing and education, and has more than 25 years’ experience in building international markets. Craig holds a Masters in Publishing and is an adjunct professor at Simon Fraser University.
Editor in Chief, ICEF Monitor

How do students decide where and what to study? The answer, more than ever, has to do with cost of study, return on investment, and expected outcomes.

Underlying this growth is a different set of circumstances than in the past, including a changed student mindset about the value of education.


This session will feature research highlights from the just-released 2026 edition of ICEF Insights magazine. It will provide actionable insights for recruitment professionals that are based on the most fundamental questions of all: why do students choose to study abroad, what are their goals, and what is most important to them about their experience overseas?

Sun • Nov 214:30 - 15:251. Bellevue
Findings from the ICEF Agent Voice survey 2025
Market Intelligence Presentation
Presenter
Ian Cann
Ian Cann
Ian Cann is CRO at ICEF and has spent more than 15 years in international student recruitment, helping institutions build successful internationalization programs. He is a regular speaker at global conferences, sharing insights on recruitment strategies, international marketing, and regional market intelligence, with a focus on agent partnerships and ethical recruitment practices. He began his career in publishing at Time Inc. in London before transitioning into international education. He spent three years managing student fairs in Brazil before joining ICEF in 2009. A year later, he relocated to Barcelona, where he continues to play a key role in developing internationalization programs. Ian’s global experiences have shaped him into a multilingual, internationally minded professional committed to advancing best practices in student recruitment and institutional growth.
CRO, ICEF
Presenter
Ahmad Alsagoff
Ahmad Alsagoff
Ahmad began his career in finance, quickly earning recognition for his ability to create dynamic and impactful Salesforce reports, leading him to be recruited into a special taskforce as a Salesforce consultant for a company in the Netherlands. When the ICEF Agent Voice initiative was launched, Ahmad’s exceptional expertise and visionary approach positioned him as the top choice to lead its implementation—a responsibility he has executed with unwavering dedication and remarkable success. Beyond his corporate achievements, Ahmad founded companies specializing in audio engineering and Industry 4.0, focusing on AI and Blockchain technologies. This entrepreneurial spirit, combined with his first-class honors degree in Mechatronics Engineering, has shaped his multidisciplinary perspective and innovative approach to problem-solving. Currently a CFA candidate, Ahmad continues to expand his expertise and turn visionary ideas into reality.
Business Intelligence Executive, ICEF

Join us for an in-depth exploration of the latest ICEF Agent Voice survey results, offering valuable insights into current trends in student recruitment.

Key topics covered for 2025:

  • Recruitment expectations & Decision-making factors
  • Student interest & Visa approval rates
  • Employability factors
  • Enrolment challenges & Institutional support
  • Online programmes
  • Agency operations & Remuneration 

The ICEF Agent Voice survey is conducted annually with ICEF-screened agents from over 100 countries. The survey stands out for its frequency, extensive reach, and detailed insights, comparing the perspectives of agents worldwide. It provides fresh insights into how agents are adapting to and addressing global challenges.

Sun • Nov 214:30 - 14:553. Tiergarten
Navigating & preparing for a successful Canadian high school experience
Market Intelligence Presentation
Presenter
Lisa Williamson
Lisa Williamson
Lisa Williamson is the Marketing and Communications Manager for the Canadian Association of Public Schools – International (CAPS-I), a position she has held since August 2017. She brings over 20 years of experience in International Education within the public K–12 sector and holds a Master of Business Administration from Royal Roads University, specializing in International Business and Innovation. Based in the Vancouver, British Columbia area, Lisa enjoys spending her free time with her family and in the beautiful outdoors, dragon boating, skiing, cycling, and running.
Marketing & Communications Manager, Canadian Association of Public Schools – International (CAPS-I)

Canadian public high schools, known for excellence in education (English or French), affordability and a wide array of program options to choose from! This seminar will provide agents with useful information and tools enabling them to identify the best-suited program/destination for their clients/students. Lisa will also share insights which will help to ensure students are well-prepared to have a successful experience in Canada. Agents will also learn about the Canada Course, a professional learning opportunity available at no cost, to help build ‘Canadian’ expertise within agency staff.

Sun • Nov 214:30 - 15:257. Schöneberg (by ALTO)
Building value with purpose: Family entrepreneurship, sustainable growth, and social impact in international education
Thought Leadership Presentation
Presenter
Barbara Jaeschke
Barbara Jaeschke
Managing Director, GLS Campus Berlin GmbH & Co KG and Hotel Oderberger Berlin She studied Slavic Studies and English at the universities of Heidelberg and Göttingen. After her first and second state examinations, she founded GLS Sprachenzentrum. In January 2005, Barbara Jaeschke became the first private investor in Berlin to purchase and renovate a former public school in the district of Prenzlauer Berg Together with her husband, Dr. Hans-Dieter Jaeschke, she later acquired the historic Stadtbad Oderberger. Barbara Jaeschke is the mother of three children and a passionate marathon runner. She is actively involved in supporting her local community through cultural and sports sponsorships and provides scholarships for students.
Managing Director & Owner, GLS Campus Berlin GmbH & Co KG

Barbara's career demonstrates how entrepreneurial vision, responsibility, and innovation can create lasting value across education and hospitality. As founder of GLS, she has led her family business to international recognition by integrating sustainability, strong leadership, and a culture of continuous improvement. This session will highlight practical ways to build business value with purpose - combining social responsibility, inclusive practices, and agile development to benefit organisations, employees, and the wider community.

Sun • Nov 214:45 - 15:256. Charlottenburg
Exploring the evolving study destination landscape: Global trends & visa challenges
Market Intelligence Panel discussion
Moderator
Tiffany Egler
Tiffany Egler
Tiffany is a leading professional in the field of agent relations. As Director of the Agents Department at ICEF, her knowledge and dedication has been crucial to the development of ICEF events and agent recruitment. During her tenure of over 20 years at ICEF, Tiffany has overseen the successful organisation of most of ICEF’s agent events and today manages an international team which continues to develop and to increase efforts to ensure the recruitment of professional study abroad agents worldwide.
Executive Director Agent Relations, ICEF
Panelist
Dr Gabriela Ardito
Dr Gabriela Ardito
Gabriela Ardito is Founder & CEO at VCE INTERNATIONAL and also the current the president of ARSAA Argentine Study Abroad Association. Passionate about progress, development and constant evolution, Gabriela started up as a very young ESL tutor to then be able to found her own language school, become a university lecturer & researcher and create her own Language Travel & HE consultancy business. Gabriela holds a Bachelor's in English Language, a Bachelor´s in Tourism & Hospitality, a PhD in Modern Languages, and has been involved in International Education for three decades - not only through her work as an agent but also in the Higher Education sector as Head of the Student Mobility Department at Universidad del Salvador in Buenos Aires and - most recently - as member of the ISEP Study Abroad Council of Advisors. Gabriela sometimes finds it hard to strike a balance between career and family life. However, that has not deterred her from engaging in diverse education industry collaborative projects and events with the aim of exploring new destinations for Latin-American students, working towards the growth of Argentina as a study abroad market and generating worldwide academic opportunities with the firm belief in international education as a transformative, life-changing means to foster understanding and promote cooperation among the peoples of all nations.
CEO & Founder, VCE International
Panelist
Riccardo Lanza
Riccardo Lanza
Riccardo Lanza is Director of Projects and Operations at Edvoy, where he is responsible for areas including contracts, compliance, quality assurance, and applications/admissions. Holding a PhD in Regional Policies and Administrations, Riccardo combines academic insight with hands-on operational expertise. Originally from Italy, he studied in the UK at the University of Leicester, and has since worked in international education for over a decade. Driven by a passion for meaningful student outcomes, Riccardo brings a global perspective and an inspiring leadership style to every stage he steps on.
Director - Projects and Operations, Edvoy
Panelist
Abisola Bamgboye
Abisola Bamgboye
Abisola Bamgboye is the Chief Consultant & Director of Xportia Global Services Limited, a leading international education agency founded over a decade ago in Lagos, Nigeria, to empower African students with global learning and career opportunities. Driven by a deep passion for education, her visionary leadership and commitment to youth empowerment continue to inspire initiatives that bridge the gap between African talent and international opportunities, fostering a generation of globally minded and impactful leaders. Under her guidance, Xportia has earned a strong reputation for integrity and excellence, partnering with top global institutions to make international education accessible to thousands across Nigeria and the African continent.
Director & Chief Consultant, Xportia Global Services

Much has been made of the shifting patterns of interest that have resulted in the number of popular study destinations expanding from a “big four” to, potentially, a “big fourteen”. With student preferences evolving to take in a range of practical concerns ranging from affordability to proximity, as well as a surge in anti-immigration policy decisions across the world’s historically popular study destinations, it is clear that the international student recruitment landscape offers more opportunities than ever before, as well as considerable challenges. 


In this special, all-agent panel, we explore the changing global trends from an agent perspective. With insights drawn from personal experience, the panel not only offers a ground-level view of shifting student preferences, but also valuable tips on how to approach the increasingly challenging visa application processes of the “big four” study destinations. 

Sun • Nov 215:00 - 15:252. Tegel
Making the most of data: How to succeed in the Brazilian market
Market Intelligence Presentation
Presenter
Alexandre Argenta
Alexandre Argenta
Academic background in foreign trade, marketing and law. International education consultant since 1994. CEO and Founder of Travelmate Intercâmbio since 2002. President of BELTA.
President, Brazilian Educational & Language Travel Association (BELTA)

Learn about the International Education market in Brazil with BELTA research 2025 results and the trends in the Brazilian study abroad market nowadays. Information will be given about agencies and student profiles in 2025and the tendencies for this year. The survey shows important changes and new trends. Educators will have updated information and will learn that partnering with quality Brazilian agents is an effective way to increase their share of the market.

Sun • Nov 215:00 - 15:553. Tiergarten
Building a brighter future: Current trends in international recruitment for K-12 and boarding schools
Thought Leadership Panel discussion
Moderator
Nick Stevenson
Nick Stevenson
Nick has been at ICEF since 2014, and is VP for Global Sales, helping education and service providers build lasting relationships with quality agents. He studied Spanish & Management at the University of Leeds, including an Erasmus Year at the Universidad Complutense de Madrid, Faculty of Economics & Business. Since graduating from university in 2008, he has been working within the international education sector, previously in business development positions with Study Travel Magazine and Inline. Marketing. He has also completed an MBA at the University of Salford, which included a research project focused upon the future of agents.
VP, Global Sales, ICEF
Panelist
Laura Weatherston
Laura Weatherston
With over 18 years of experience in international education, Laura Weatherston has worked in leading schools across the UK, Spain, Mexico, Kenya, China, Japan, and Hong Kong. Currently leading the admissions team at Sage College – The British School of Jerez in Spain, she brings a deep commitment to helping students find the best possible educational pathways. With a background in Sports Science and a Master’s degree in Leadership and Management, Laura combines her academic expertise with a strong focus on holistic student development. A passionate advocate for boarding and pastoral care, she believes that nurturing students’ personal growth is just as vital as academic success.
Head of International Admissions, Sage College- The British School of Jerez
Panelist
Yulia Pavlova
Yulia Pavlova
Yulia began her career in Moscow, Russia, working in the private education sector with a focus on HR and operations. Yulia also gained media experience as a TV journalist and newscast editor for Russian independent tv channels. After moving to the US in 2013, she transitioned into international education and recruitment, serving as Director of Marketing and Communications for Cernet. In that role, she helped establish total care programs for international students in the Midwest through partnerships with private schools and the development of student dormitories. At ULS, Yulia brings together her communications expertise and cross-cultural experience to strengthen and expand the school’s international student program.
Director of Communications and International Student Recruitment, University Lake School
Panelist
Sarah Kershaw
Sarah Kershaw
With over 28 years of international marketing experience, Sarah Kershaw has built her career helping schools connect with families around the world. After starting out in the events and conference industry, she moved into education, where she has spent the past decade supporting schools to strengthen their international presence and recruitment. Sarah now represents Surval Montreux, a unique all-girls boarding school in Switzerland that celebrates individuality and empowers young women to become confident, compassionate, and globally minded leaders. She works closely with agents, families, and partner schools to share Surval’s distinctive approach and promote its bespoke academic pathways.
External Relations, Surval Montreux, Bellevue Education
Panelist
Lindi Smit
Lindi Smit
Lindi has been with LVS Ascot for just over 5 years and in her role as Head of Admissions for 3 and a half years. With a background in teaching, business development and administration, she loves analysing data and trends.
Head of Admissions, LVS Ascot

While demand for boarding school places remains high among international students, changing preferences, evolving policy environments in key study destinations, and the emergence of a number of new destinations are all creating an increasingly competitive landscape for recruitment professionals. 


In this session, we identify the key challenges across a number of key markets, from the recent imposition of VAT on UK public schools to the increasingly complex political climate in the US, Canada, and Australia. We then look at examples of best practice in recruitment, providing strategic tips for admissions personnel, including practical advice on how to recruit and work with agents, as well as data-driven analysis highlighting the most productive outbound student markets to target.

Sun • Nov 215:00 - 15:254. Köpenick I-II
Drivers of growth in international schools and what they mean for universities
Thought Leadership Presentation
Presenter
Katie Hebbes
Katie Hebbes
Supporting education institutions globally to inform their international undergraduate recruitment strategies and engagement with the international school sector.
Business Development Manager, ISC Research Limited

With enrolment numbers now exceeding seven million worldwide, international schools are a key source of university-ready students. Parents are turning to these schools for one clear reason: to secure the best higher education opportunities for their children and prepare them for a rapidly changing world. For universities competing to attract the best international students, recognising the opportunities within this dynamic sector can provide a real advantage in recruitment and long-term enrolment strategies.


Using the latest data and intelligence from ISC Research, this session will explore where the market is growing, how school groups are influencing the sector, and what this means for universities. Join Katie Hebbes to uncover how universities can position themselves to engage with this expanding market of globally minded students.

Sun • Nov 215:00 - 15:555. Köpenick III
Staying compliant through professional development
Workshop
Presenter
Karl Millsom
Karl Millsom
Karl Millsom is ICEF Academy's Head of Course Development. He is an experienced teacher, trainer and instructional designer with a background in English Language education and Apprenticeships. Karl spent 12 years in Indonesia teaching EFL, training teachers and consulting with the Indonesian government on professional standards in teaching before returning to the UK to deliver, assess and quality assure professional apprenticeships. He is passionate about excellence in teaching and ensuring all learners have access to transformational learning. He now leads course development for ICEF Academy with a particular focus on maximising learner delight through practical and engaging learning experiences.
Head of Course Development, ICEF Academy
Presenter
Stacey Crosskill
Stacey Crosskill
With a 15 year background in international education, Stacey has enjoyed a varied career in the sector, spanning marketing, content, and digital platform development. Having built and led a variety of teams, and coached and trained colleagues from across a range of disciplines within the industry, Stacey transitioned fully into the professional development space in 2021, leading the creation of product training solutions for education agents. Joining ICEF in early 2022, Stacey spearheaded the evolution of ICEF’s industry training portfolio, which was relaunched in October 2022 as ICEF Academy. Since then, ICEF Academy has expanded its footprint, offering a rich portfolio of professional development and certification offerings for both agents and educators. The evolution will continue across 2025, with new course releases and an exciting new self-service training platform for educators.
VP Professional Development & Training, ICEF Academy

This session has a limited number of seats, which will be allocated on a first-come, first-serve basis. Those who have bookmarked the session on Marcom will be prioritised, although it should be noted that this does not guarantee entry. Due to the limited spaces available, it is essential that you arrive at least five minutes prior to the allotted start time, otherwise your space will be reallocated.


A workshop on the changing compliance landscape and an opportunity to share best practices in overcoming the challenges this presents with a focus on the importance of training counsellors to keep knowledge and skills up to date.


More and more, compliance looms large on the landscape of International Student Recruitment, with different countries, administrations and institutions requiring different standards and practices. This can be difficult to manage and keep up with for an agency that works with numerous institutions across multiple regions.


In this workshop, we’ll explore the challenges that changing compliance presents and how maintaining a well-trained team of counsellors and support staff contributes to credibility and reinforces your professional image.

Sun • Nov 215:30 - 16:251. Bellevue
Forging connections that work: How institutions can partner with industry to provide post-study work opportunities
Thought Leadership Panel discussion
Moderator
Ross Holmes
Ross Holmes
Ross Holmes is Vice President, Global Brand Solutions at ICEF, where he leads commercial strategy and revenue growth across ICEF’s global portfolio of service provider clients. He also oversees ICEF’s Market Intelligence division, including ICEF Monitor and ICEF Insights. Ross began his career in international education in 2007, organising student fairs and agent workshops across Brazil and Latin America. After five years, he returned to the UK to help major brands such as HSBC, British Airways, and Harrods develop strategies to engage international students. Since joining ICEF in 2013, Ross has played a central role in connecting education institutions, student recruitment agencies, and service providers around the world.
VP, Global Brand Solutions, ICEF
Panelist
Kofi Agyeman-Duah Boachie-Danquah
Kofi Agyeman-Duah Boachie-Danquah
A lifelong learner, strategy and operations enthusiast - with a Bsc. Administration (Public Administration) from the University of Ghana Business School, and an M.A. Political Science (International Public Administration) from the Universität Duisburg-Essen. I am experienced in leading front-line operational and business development / management functions - from a variety of roles in the International Higher Education, Service Delivery, Production and Manufacturing sectors.
Global Sales Manager - International Hub, PFH Private University of Applied Sciences
Panelist
Vinicius Teixeira
Vinicius Teixeira
Vini Teixeira brings over 15 years of experience in international student recruitment, having worked across agencies, language schools, and both private and public universities. His career spans key global markets, including Latin America, the Middle East and North Africa, Europe, Africa, and the CIS region. Vini’s expertise lies in building strategic, culturally attuned recruitment approaches that align institutional goals with student needs. Known for his collaborative mindset and ethical engagement, he has developed long-standing partnerships that support sustainable and inclusive education pathways. Passionate about the transformative power of international education, Vini is committed to fostering global connections and student success
International Recruitment and Admissions Manager, Kwantlen Polytechnic University - KPU
Panelist
Richard Lawless
Richard Lawless
Richard is Senior International Partnership Manager at InvestIN, part of the Dukes Education Group, leading B2B partnerships globally, outside Asia. Since 2022, he has grown InvestIN’s international student recruitment throughout Europe, Turkey, MENA, and Sub Sahara Africa. Richard is a specialist in building strategic relationships with education agents, schools, and government bodies, developing his expertise in career education for teenagers. He represents InvestIN globally driving engagement with partners and positioning InvestIN as a leader in career experiences. Richard combines storytelling with commercial strategy, passionate about helping young people gain career confidence through hands-on work experience and skills development.
Senior International Partnership Manager (Global), InvestIN Education
Panelist
Lana Shaugney
Lana Shaugney
Lana Shaugney is an experienced higher education professional with a background in student experience, employability, and international engagement. She has held senior roles at the University of Warwick and Ulster University, leading initiatives to improve placements, student support, and global recruitment. A former assessor for the Chevening Awards, she brings deep insight into scholarship and admissions processes. Lana has worked across sectors to design impactful, student-centred strategies and cross-cultural programmes. She is now the founder of Oxford Comma Advisory, an education consultancy supporting international students with university admissions, scholarships, and employability development.
CEO, Oxford Comma Advisory

As international students place increasing importance on employability, institutions must find new ways to connect study with real-world experience. This session explores how partnerships between education providers, agencies, and industry can help bridge the gap between graduation and meaningful employment. Representatives from leading polytechnic institutions, a major recruitment agency, and an internship placement specialist will share strategies for designing programs that prepare students for the workplace, meet employer needs, and enhance the overall value proposition of studying abroad.

Sun • Nov 215:30 - 15:552. Tegel
Understanding Korean higher education & cooperation for international student recruitment
Market Intelligence Presentation
Presenter
Woo-young Shin
Woo-young Shin
WooYoung Shin earned his B.A. in English Language & Literature and MBA from Hanyang University. He specializes in international student recruitment, program development, and overseas campus management. He currently serves as Director of the Hanyang University Global Center in Malaysia, Secretary General of UNIE, and Visiting Professor at the University of Kuala Lumpur.
CEO / Secretary-General, University Network for International Education

This joint seminar, hosted by five leading Korean universities, will provide an in-depth introduction to the landscape of Korean higher education and its growing commitment to international collaboration. With more than 200,000 international students currently studying in Korea and the government’s Study Korea 300K Project aiming to host 300,000 students by 2032, Korea has become an increasingly attractive destination for global talent.


The session will highlight:

  • Key strengths of Korean higher education, including affordable tuition, diverse scholarships, and globally ranked programs.
  • Comprehensive support systems for international students: Korean language education, cultural immersion, academic opportunities in English-track majors, research internships, and strong career support.
  • Collaborative models for global partnerships, such as joint degree programs, student exchanges, and industry-academia cooperation.
  • Case studies and success stories of international students thriving in Korea.
Sun • Nov 215:30 - 15:554. Köpenick I-II
Studying in Spain: How city choice affects the student experience
Market Intelligence Presentation
Presenter
Ignacio Asin
Ignacio Asin
International Business Developer agencies at Universidad Europea since 2022. Previously GM and New Markets Director for several Multinational companies worldwide.
Manager Agencies International Department, Universidad Europea de Madrid

Spain is one of the largest countries in the European Union. The cultural diversity among the different regions, as well as the differences in size and location of the cities that offer higher education options for international students, make our country one of those with the greatest variety of alternatives to consider depending on the student's profile.

In this presentation, we will discuss the differentiating factors that make the main destination city options within Spain attractive. This is extremely useful and important for agents when guiding students toward the best option based on their profile.

Sun • Nov 215:30 - 16:256. Charlottenburg
The non-linear student journey: How to drive conversions in a more competitive recruitment marketplace
Thought Leadership Panel discussion
Moderator
Craig Riggs
Craig Riggs
Craig Riggs is the editor of ICEF Monitor, the industry's leading source of market intelligence for international student recruitment, and the publisher of ICEF Insights, an annual magazine focused on the most important trends and issues shaping international education. His work on both publications places him in constant contact with the latest research, best practices, and leading-edge strategies in the field. He has led international marketing for both private and public-sector institutions, is the co-founder of a longstanding consulting practice dedicated to publishing and education, and has more than 25 years’ experience in building international markets. Craig holds a Masters in Publishing and is an adjunct professor at Simon Fraser University.
Editor in Chief, ICEF Monitor
Panelist
Sara Sandford
Sara Sandford
Sara Sandford is a UK-based international education specialist and consultant at Edified. She is highly experienced in the field of international student recruitment and admissions, marketing, alumni strategies, stakeholder engagement and global partnerships. Sara has lived and worked extensively in Latin America and is fluent in Spanish and Portuguese. Prior to her time at Edified, she spent over a decade working within an institution in the UK where she managed all international recruitment and partnership initiatives across the Americas and Europe. She also spearheaded a number of strategic partnerships, some of which generated over £1m+ funding for research, international collaboration and student employability. Sara is passionate about international education and the opportunities it can bring for students and her professional interests include international student experience and partnership development.
Senior Consultant, Edified
Panelist
Gary Palmer
Gary Palmer
Gary Palmer is Managing Director of Oxford International’s UK English Language division and the Oxford International Digital Institute (OIDI). Since joining the organisation in 2009, Gary has progressed through a series of leadership roles, delivering 70% revenue growth in Junior English language programmes in the UK and launching OIDI, which has served over 100,000 students globally to date. A qualified teacher and experienced education leader, Gary brings a deep understanding of operational excellence, academic quality, and values-driven leadership. He holds a BSc and PGCE in Mathematics, an MA in Advanced Educational Research from the University of East Anglia, and a CELTA from Columbia University.
Managing Director - Digital and UK Centres, Oxford International Education Group
Panelist
Hersha Pandya
Hersha Pandya
Hersha Pandya is the Head of International Recruitment at Bournemouth University, where she leads global engagement strategies to attract, convert, and retain international students across key markets. She works closely with academic and professional teams to develop sustainable growth plans, build impactful partnerships, and enhance the university’s international brand presence. With over two decades of experience in higher education, Hersha has held senior leadership roles at UK universities and within the international education sector, including positions at M Square Media, PFL International, and ICEF. She brings a unique blend of academic leadership and commercial acumen, combining deep sector insight with data-driven strategy to deliver innovative recruitment solutions. Her proven track record includes designing and implementing strategies that expand institutional reach, foster innovation, and champion the transformative value of international education.
Head of International Marketing & Student Recruitment, Bournemouth University

It is more critical than ever to efficiently target best-fit prospects, convert them to application, and then to retain those admitted students through to enrolment. This collaborative session will explore the student search and selection process for study abroad, and showcase findings and best practices from a panel of expert-practitioners to zero in on the key factors driving conversion today.

Sun • Nov 216:00 - 16:252. Tegel
The three lies we tell ourselves in international education
Thought Leadership Presentation
Presenter
Phil Taylor
Phil Taylor
Phil Taylor is the Co-Founder and Co-Owner of Samiad, one of the UK’s leading providers of international junior programmes. With a background in higher education leadership and experience as a former Great Britain 400m runner, he brings a focus on performance, innovation and resilience to his work. Since 2013, Samiad has grown into a trusted brand welcoming thousands of students from around the world at prestigious schools such as Eton College and Marlborough College. The organisation also partners with independent schools to create white-labelled programmes that extend into summer, half-term and new international recruitment pathways.
Co-Founder & Co-Owner, Samiad - British Summer Schools

This session offers an honest reflection for both agents and schools, with practical insights to strengthen recruitment, delivery and long-term trust.


When we first set up our school, I believed what many of us in this industry take for granted: that parents choose mainly on price, that staffing is just an operational detail, and that summer schools are mostly about lessons. Experience has proved these assumptions are misleading. I will share the moments that challenged my thinking, from near failures to transformative student experiences, and what they revealed about value, people and true impact.

Sun • Nov 216:00 - 16:253. Tiergarten
The great reroute: Why Gen‑Z students are choosing new destinations, and how institutions must respond
Market Intelligence Interview
Moderator
Akshay Chaturvedi
Akshay Chaturvedi
Akshay is a tech entrepreneur who founded and runs Leverage, an AI-enabled startup at the crossroads of higher education, financial services, and housing for immigrant talent. Incubated by DFJ Ventures’ Tim Draper in Silicon Valley, Leverage has raised $75M from leading global investors and today operates across 18 countries, with a $45M annualised revenue run-rate. An ISB Hyderabad graduate and Board Member, Akshay was recently inducted as a Fellow at St. George’s House, Windsor Castle. He also serves as a Board member/Angel Investor in several global startups. Outside work, he champions education equity through Padho India and leads an animal care initiative dedicated to his German Shepherd son, supporting shelters and stray dog welfare.
Founder & CEO, Leverage
Panelist
Amely Serian Flores
Amely Serian Flores
Amely is an experienced professional with a strong background in marketing, communications, and international relations. She holds a Master's degree in International Relations and International Organization from the University of Groningen and a Bachelor's degree in Communication Science from Ludwig-Maximilian-University of Munich. Amely has worked in various roles, including Senior Partner and NGO & Platform Manager at Volunteer Vision, Marketing & Communications at the European Cyber Security Organization, and Junior Public Relations Manager at AlbertZWEI media. She is fluent in German, Spanish, English, and French, and has a keen interest in international relations, innovation, and project management. As the Student Recruitment Manager at Munich University of Digital Technologies & Applied Sciences (MUDT), Amely leverages her extensive experience and multilingual skills to attract and engage prospective students from around the world, enhancing the university's global presence and fostering a diverse student community.
Student Recruitment Manager & Agency Relations, Munich University of Digital Technologies & Applied Sciences

International student mobility is undergoing a seismic shift Gen-Z learners are increasingly bypassing traditional destinations such as the US, UK, Canada, and Australia, and instead charting new paths to Germany, Ireland, France, Italy, UAE, Asia, and Eastern Europe.


What’s fueling this change—and what’s resonating most with students on the ground?


In this dynamic session, Akshay Chaturvedi, Founder & CEO of Leverage, will moderate a conversation with leading universities from these regions. Together, they will explore the factors making their destinations attractive - from affordability and post-study work opportunities to cultural inclusivity, digital influence, and career pathways.


Drawing on both institutional insights and data from millions of student journeys across 700+ partner universities, the panel will highlight the real-time shifts shaping Gen-Z choices. Participants will leave with practical strategies to adapt outreach, offerings, and student support services to align with the evolving expectations of a more value-driven generation.

Sun • Nov 216:00 - 16:254. Köpenick I-II
The future of student mobility – Digital credential wallets and interoperability
Thought Leadership Presentation
Panelist
Tanmay Yadav
Tanmay Yadav
CEO, Trential
Presenter
John Sherman
John Sherman
John Sherman is the Chief Growth Officer at Trential, where he leads strategy and market expansion for Trential's suite of digital identity products, including TruEnroll - an AI-powered transcript evaluation platform that is transforming higher education admissions processes. Previously, as CEO of The Evaluation Company, the second-largest NACES member, John drove sustained double-digit growth and advanced innovation in credential evaluation. A Boston College economics graduate, he focuses on AI, digital transformation, and global education access. Originally from Connecticut and raised in Los Angeles, John has called New York City home for over 16 years. He’s also an active investor in tech, education, and lifestyle ventures.
CGO, Trential

In an increasingly digital and interconnected education landscape, how can students take full control of their academic and professional achievements? Tanmay Yadav, CEO John Sherman, CGO at Trential, explore how digital credential wallets are transforming the way learners store, share, and verify their credentials worldwide. Drawing on emerging standards such as W3C’s Verifiable Credentials and Decentralized Identifiers (DIDs), this session examines how interoperability and trust frameworks are paving the way for frictionless credential exchange across institutions, borders, and systems. Discover how these technologies are enabling more equitable and efficient student mobility, reducing administrative barriers, and shaping the next generation of global education infrastructure.

Sun • Nov 216:00 - 16:555. Köpenick III
Roundtable series 2
Roundtables
Moderator
John DeFranco
John DeFranco
As CEO of ILAC Education Group and a first-generation Canadian, John DeFranco is passionate about creating opportunities for international students to “Dream Big” in Canada. A graduate of Western University with a degree in business, John spent most of his career in retail and service organizations. He has held several executive leadership roles, including Chief Commercial Officer at Staples Canada, where he co-led a multi-year transformation which strengthened the brand and helped it grow into a working and learning company made for the changing needs of today’s entrepreneurs, teachers, parents and students. John was also President of PetSmart Canada where his leadership propelled the organization forward and made it the largest and fastest growing pet retailer in Canada. John also spent 13 years at Home Depot Canada in progressive roles in Store Development, Merchandising and Strategic Planning. John is currently on the board of Career Colleges Ontario helping to create quality outcomes for international students.
CEO, ILAC Education Group
Moderator
Olivia Buffeteau
Olivia Buffeteau
As the Head of International Business Development at FERRANDI Paris, Olivia expertly combines strategic vision with practical experience to spearhead global expansion. With advanced degrees in Digital Media and Communication from renowned Parisian institutions, Olivia will be your key ambassador, dedicated to supporting training and cooperation in France and fostering impactful global collaborations.
Head of International Business Development, FERRANDI Paris
Moderator
Steven Wharton
Steven Wharton
Steven Wharton is the CEO of The Wharton Group Inc., a Toronto-based company powering international student recruitment fairs in Latin America. He leads the Expo Vente brands—Expo Vente a Canadá, Expo Vente Australia, and the new Expo Vente a Europa —blending large, in-person fairs with a proprietary Vente App for lead capture, matching, and ROI analytics. Steven partners with governments and institutions to improve student pathways and transparency. He is known for data-driven strategies, operational excellence, and building ethical agent ecosystems through his Preferred Agent initiatives in Mexico and Colombia. Steven’s focus: turning real-time market insights into measurable enrollment outcomes for institutions.
CEO - Founder, The Wharton Group

As distinct from a panel session or keynote, the roundtables provide a space for a less-structured discussion but with guidance from an informed specialist. To provide that guidance, each table is led by a host whose role is to moderate and animate the discussion around the topic at hand.


- There will be two sittings of all tables, each lasting 25 minutes. The first begins at 16:00; the second at 16:30.


Roundtables' topics:

  1. Bienvenue en France: How to navigate student entry into French higher education - Olivia Buffeteau
  2. Why families choose private schools in Canada - John DeFranco
  3. From interest to conversion: How can Canadian, Australian, and European institutions effectively attract LATAM students? - Steven Wharton
Sun • Nov 216:00 - 16:557. Schöneberg (by ALTO)
The exchange - A space for open debate: Reconciling discounts and value
Thought Leadership Discussion
Moderator
Claudio Cesarano
Claudio Cesarano
Claudio Cesarano - growing up with 3 mother tongues he was practically born as a language travel specialist. After 3 years as a tour guide & snowboard instructor he graduated as a business economist and joined globo-study Sprachreisen. With 7 different brands, Media Touristik AG became the leading Swiss provider of language stays. He was then appointed President of SALTA (Swiss Language Travel Association); followed by the handover to CEO in 2015 after his MBA graduation. His responsibilities included 11 brands, 80 employees and a yearly turnover of 45-50 million US$. In addition since 2021 he is on the Executive Board of the largest Swiss Tourism group “Globetrotter Group” with a yearly 300 Million US$ turnover.
CEO, Linguista Sprachaufenthalte
Panelist
Alexandre Argenta
Alexandre Argenta
Academic background in foreign trade, marketing and law. International education consultant since 1994. CEO and Founder of Travelmate Intercâmbio since 2002. President of BELTA.
President, BELTA / Travelmate Intercâmbio
Panelist
Andrew Mangion
Andrew Mangion
Andrew Mangion is Executive Chairman & CEO and a major shareholder of the EC Group. He acquired equity in the fledgling company in 1997 and grew the organization into one of the leading international players. Prior to joining EC, he worked for an international trading company with offices in Russia, India, Dubai, the Baltics and Malta. He graduated from Luther College (USA) in 1992 having double majored in Business Management and French. He is also a graduate of the OPM programme at Harvard Business School. Andrew is a director of Chiswick House School and St Martins College, two of the leading K-12 Schools in Malta and served on the boards of FELTOM and ALTO.
Executive Chairman and CEO, EC

In response to the evolving dynamics of international education, ALTO is developing a set of Guiding Principles to provide a clear, collaborative framework for organisations navigating the complexities of Pricing, Discounting, and Value Creation. The aim is to support industry peers in making informed, sustainable choices that balance commercial viability with educational integrity.



Building on our online discussions and broadening the conversation to include leaders from non-member organisations, The Exchange is designed to foster constructive, opinion-driven debate on reconciling discounts with fair value. This is not about winners or losers, but about a spirited exchange of perspectives, with active audience participation and a shared goal of identifying solutions that benefit all.

Sun • Nov 216:30 - 16:551. Bellevue
Transforming admissions and marketing with ChatGPT: Opportunities, strategies and outcomes
Thought Leadership Presentation
Presenter
Philippe Taza
Philippe Taza
Philippe founded HEM in 2008, a digital marketing agency dedicated to helping schools, colleges, agencies, and universities market themselves online. HEM offers expertise and services in lead generation, web design, content development, branding, PPC, SEO, social media, CRM, SIS, and analytics. Currently, HEM serves educational clients across North America, the UK, Europe, and Australia.
CEO, Higher Education Marketing

Join HEM’s exclusive session, led by CEO Philippe Taza, to explore how ChatGPT is revolutionizing admissions and marketing in education. Discover how this AI-powered tool can transform your approach to attracting and engaging prospective students. Learn to craft personalized communications, create impactful marketing content, and leverage advanced data analytics for smarter decision-making. This session will provide practical insights and actionable strategies to enhance your recruitment efforts, improve efficiency, and position your institution as a leader in the education sector. 

Sun • Nov 216:30 - 16:552. Tegel
The Italian experience: Learning for life, not just language
Market Intelligence Presentation
Presenter
Dr Francesca Romana Memoli
Dr Francesca Romana Memoli
Accademia Italiana was founded in 1997 by Dr. Francesca Romana Memoli, a graduate and expert in modern foreign languages and cultures. Today, the school represents one of the most accredited institutions in Italy for teaching Italian for university and general programmes. She was also President of the Italian association, ASILS, for more than 8 years.
Host of the 2026 IALC Workshop in Salern, International Association of Language Centres

Italy is more than a study destination — it’s a transformative cultural journey. In this session, we explore how Italian language programmes go far beyond grammar and vocabulary to create immersive, life-enriching experiences for students of all ages. From cooking classes and art history tours to university prep and junior camps, Italy’s strength lies in its ability to connect language learning with deeply personal and cultural growth.


Join IALC-accredited schools as we unpack what makes Italy so special and why it continues to gain momentum in the post-COVID era. Student interest in Italy has not only returned but surged, with agents increasingly requesting Italian + Culture programmes, 50+ courses, junior camps, and university preparation — all tailored to a rich variety of learner profiles.


We’ll take a look at key markets and trends:

  • Latin America & the USA – Leading demand for cultural programmes
  • Eastern Europe & China – Seeking university pathways and junior programmes
  • Mature learners – Growing interest in meaningful, education-based travel

Whether you’re an experienced Italy promoter or looking to diversify your portfolio, this session will offer fresh insights, marketing strategies, and inspirational success stories.

Sun • Nov 216:30 - 16:553. Tiergarten
Mythbusters: Demystifying students’ top 5 questions about studying in Germany
Market Intelligence Presentation
Presenter
Natchayaa Weerawat
Natchayaa Weerawat
Natchayaa is a motivated leader in business development, with a strong track record of guiding teams that support agency partners in placing students at institutions across diverse study destinations. Her deep expertise in B2B strategies for global student recruitment has significantly enhanced the recruitment ecosystems she oversees. Currently, as the Global Director of International Student Recruitment at The University of Europe for Applied Sciences, she continues to drive growth and innovation in connecting students worldwide with educational opportunities in Germany.
Director of International Student Recruitment, University of Europe (UE) for Applied Sciences
Presenter
Stephen Carleton
Stephen Carleton
In his role as Global Director of International Student Recruitment at GUS, representing Gisma University of Applied Sciences in Germany, Stephen is dedicated to expanding access to GUS's award-winning, affordable education. With over 20 years of leadership experience in international education, he has represented both public and private institutions across the UK, US, Canada, Germany, and the Netherlands. Stephen is committed to connecting students with life-changing opportunities on a global scale, and transforming the landscape of international education through opening up avenues for cooperation around the world. Stephen believes in the transformative power of education and strives to make high-quality education accessible to all. By utilising his network and expertise, he works towards creating a more inclusive and interconnected global educational community, where students from diverse backgrounds can thrive and reach their potential.
VP International Student Recruitment, ISMA University for Applied Sciences

Uncover the things students are asking behind closed doors and discover how Germany will unlock a new level of success for your student recruitment business.

Sun • Nov 216:30 - 16:554. Köpenick I-II
Transforming student futures: What prospective international students say about their study preferences
Student Journey Presentation
Presenter
Anna Zvagule
Anna Zvagule
Anna Zvagule is Head of Communications and External Relations at NCUK where she looks after external comms, campaigns and stakeholder engagement. Anna has a proven track record in higher education communications, previously having served as Head of Communications at London Higher, the representative body for London’s universities. At London Higher she worked on a brand refresh for the company, leading to a huge increase in public profile and reputation, and most notably developed and led the Study London and #StudyNursingLondon campaigns. Anna has worked in the higher education sector her entire career with previous roles at Universities UK, Universities UK International and the University of Warwick.
Head of Communications and External Affairs, NCUK
Presenter
Ben Cunliffe
Ben Cunliffe
Ben has over a decade of experience in international higher education and has been with NCUK since 2017. He leads NCUK’s brand and marketing function, driving both global and regional campaigns that raise awareness of NCUK’s in-country university pathway programmes. His work focuses on empowering students worldwide to access leading universities and succeed in their academic journeys. Under his leadership, NCUK’s marketing initiatives have gained industry recognition, with Ben shortlisted for Comms Hero of the Year 2025 and the wider team nominated for Marketing Team of the Year at the HEIST and Marketing Campaign at the PIEoneer Awards 2025.
Head of Brand & Marketing, NCUK – University Pathways

Drawing on NCUK’s most recent student insights report, 'Transforming Student Futures 2', this session reveals what drives in-country pathway students from over 80 countries in their educational decisions.


Learn why pathway students prefer certain study destinations despite perceived negative policy changes, understand the shift toward online learning and TNE preferences, and discover how recent developments in Australia, Canada, and the US may be reshaping student choices.


Join us to dig into student preferences deeper, and help enhance your recruitment approach.

Sun • Nov 216:30 - 17:256. Charlottenburg
The compliance cornerstone: Building and managing a high-integrity agent network
Professional Development Panel discussion
Moderator
Sandy Bhangal
Sandy Bhangal
Sandy Bhangal is a recognised leader in English language assessment and international education standards, with over 20 years of experience in high-stakes testing, regulatory alignment, and strategic development. She has advised governments, universities, and sector bodies globally on the design and validation of English language qualifications used for admissions, visas, and global recruitment. As Executive Director at ETS International UK, Sandy led global strategy and institutional partnerships, advancing the credibility and reach of English language testing across diverse markets. Her work supported compliance with national frameworks and built trust in assessment outcomes. Now as Managing Director of SB Consulting, Sandy provides strategic guidance to institutions and organisations on language assessment, agent compliance, and ethical recruitment. She is currently supporting the mission of ICEF to bring greater transparency and raise global standards in international education. In addition, Sandy leads independent reviews of English language tests and sector-wide initiatives to strengthen assessment literacy. Her work ensures that universities and policymakers uphold rigorous standards of validity, reliability, and fairness, protecting both institutional integrity and student success She is a trusted advisor to compliance teams, admissions offices, and international recruitment teams, helping them navigate evolving regulatory landscapes with clarity and confidence.
Consultant, ICEF
Panelist
Jacqui Jenkins
Jacqui Jenkins
Jacqui is the Director of Networks and Engagement at The PIE, where she curates strategic conversations, facilitates policy dialogues, and connects influential leaders to share insight, build trusted relationships, and catalyse innovation in global education. She previously served as Global Programme Lead for International Student Mobility at British Council, where she led engagement with the key influencers of student choice — including agents, counsellors, pathway providers and sponsors. In 2022, she launched the UK’s Agent and Counsellor Training and Engagement Platform, a cornerstone of the UK Agent Quality Framework. Throughout her career at the British Council, Jacqui was instrumental in establishing major sector initiatives.
Director Networks and Engagement, The PIE
Panelist
Dr Anthony Manning
Dr Anthony Manning
Dr Anthony Manning is Associate Dean International at Arden University. Anthony is an experienced leader in international education, with a strong track record of strategic development and academic innovation across global learning and engagement. He is a Principal Fellow of AdvanceHE and a National Teaching Fellow, reflecting his commitment to internationalised teaching and educational leadership. Prior to joining Arden, Anthony held senior roles at the University of Kent and the University of Reading. Anthony has lived and worked in five different countries and is also a trustee for the British Accreditation Council and an expert committee member for EAIE, NCUK and the British Council.
Associate Dean International, Arden University

In an era of global competition and regulatory scrutiny, education agents are central to UK university recruitment — but they could also pose reputational and compliance risks.


Mis-selling, whether intentional or accidental, can damage an institution's brand, mislead students, and lead to serious regulatory consequences. This panel brings together experts from institutional, agency, and compliance perspectives to dissect the essential components of a robust agent management framework. We will move beyond the contract to explore the critical importance of selecting quality, accredited partners, implementing rigorous and continuous training on specific institutional programmes, and establishing proactive monitoring systems to ensure ethical and accurate representation at all times. From rigorous vetting and programme-specific training to proactive monitoring and red flag detection, this session offers a practical roadmap for institutions seeking ethical, effective long-term partnerships.

Key takeaways:

  • How to vet and select accredited, high-quality agencies
  • Designing training that empowers agents to represent programmes accurately
  • Building monitoring systems that ensure ethical conduct and compliance
  • Identifying early signs of mis-selling or misinformation
  • Embedding Agent Quality Framework -aligned principles to enhance student experience and institutional credibility. Turn the agent-institution relationship into a true partnership built on transparency and shared goals.
Sun • Nov 217:00 - 17:551. Bellevue
UK ELT in transition - opportunities in a changing landscape
Thought Leadership Presentation followed by panel
Moderator
Huan Japes
Huan Japes
Huan runs English UK’s membership team, responsible for all aspects of membership services and administration. He also oversees English UK’s Public Affairs work and manages its external stakeholder relations, including the ongoing Accreditation UK partnership with the British Council. He provides input on English UK’s annual programme of conferences and training sessions covering general and educational management, teaching and learning, and student welfare, and organises the Professional Development Action Group that advises on these areas. He also oversees the Accreditation Consultancy Service (ACS), which supports language centres preparing for Accreditation UK inspections. Huan was well-known in the ELT sector both in the UK and abroad.
Membership Director & Acting Chief Executive, English UK
Panelist
Stacey McGee
Stacey McGee
Stacey is the Director of Student Recruitment at LILA*, an award-winning independent college in Liverpool, UK. With over a decade of experience in the UK ELT sector, Stacey has helped LILA* navigate industry change and diversify its offer to include academic programmes, teacher training, BTECs and bespoke group programmes. She brings valuable insight into how providers can adapt to shifting demand, build strategic alliances, and create innovative student experiences. Stacey also serves on the English UK Board, contributing to sector strategy and advocacy. She is passionate about helping the UK ELT sector thrive in a rapidly evolving global landscape.
Managing Director, LILA* College
Panelist
Andrew Mangion
Andrew Mangion
Andrew Mangion is Executive Chairman & CEO and a major shareholder of the EC Group. He acquired equity in the fledgling company in 1997 and grew the organization into one of the leading international players. Prior to joining EC, he worked for an international trading company with offices in Russia, India, Dubai, the Baltics and Malta. He graduated from Luther College (USA) in 1992 having double majored in Business Management and French. He is also a graduate of the OPM programme at Harvard Business School. Andrew is a director of Chiswick House School and St Martins College, two of the leading K-12 Schools in Malta and served on the boards of FELTOM and ALTO.
Executive Chairman and CEO, EC
Panelist
Lawrence Jackson
Lawrence Jackson
Lawrence has over 15 years’ experience in sales, with over 8 years spent in sales for top language schools. In addition to English, he can speak German, and says “working with a diverse range of cultures ensures I’m learning something new on a day-to-day basis.”
Director of Sales & Marketing, International House London
Presenter
Ivana Bartosik
Ivana Bartosik
Ivana Bartosik, PhD is an International Education Director at BONARD and joined the BONARD team in 2017. She specialises in bespoke market reports applying both qualitative and quantitative methodologies. Over the course of six years, she has worked on numerous projects for associations, education agencies and individual education providers providing data-driven guidance.
International Education Director, BONARD Education

The global ELT sector has undergone a significant transformation over the past decade, with the student mobility map looking very different today than it did ten or even five years ago. In 2024, more than one million students enrolled across the eight major ELT destinations, a figure that highlights both the resilience of the sector and the opportunities that remain, despite recent downturns and the structural changes reshaping global demand.


This session, powered by BONARD Education’s global ELT research and presented in partnership with English UK, will explore how student flows have evolved, what is driving these changes, and what they mean for the UK as one of the leading ELT destinations.

Sun • Nov 217:00 - 17:252. Tegel
A touch of French quality
Market Intelligence Presentation
Presenter
Eleri Maitland
Eleri Maitland
Founder and former school owner of French in Normandy I am now retired and work to promote the French language and the French schools association.
Responsable Promotion, Groupement fle

Led by Eleri Maitland, this presentation introduces the audience to the basics of French language training in France and the opportunities available via Groupement FLE. With 49 member schools across 30 destinations, Groupement FLE is the leading schools association in France, supporting students in finding the right region, the right school, and the right course to suit their needs. 


Additionally, this short presentation provides an overview of the quality processes and certification available in French language training, from general French, junior vacation, and specific purposes courses through to teacher training and preparation for the DELF / DALF French language diplomas. 

Sun • Nov 217:00 - 17:253. Tiergarten
Australia & New Zealand - the year that was and the year ahead
Market Intelligence Interview
Moderator
Andrew Wharton
Andrew Wharton
As VP, Global Partnerships at ICEF, Andrew leads engagement with institutions and sector partners worldwide to advance quality assurance and compliance in international student recruitment. His work brings together strategy, data, and collaboration to strengthen integrity, transparency, and deliver better outcomes for students. Over more than 20 years in international education - with the Hotcourses Group, IDP Education, and StudyIn - he has led market expansion and product innovation initiatives that developed and deepened partnerships, strengthened brand presence, and improved access to trusted information for students around the world. Originally from the UK and now based in Australia, Andrew is committed to raising professional standards, supporting continuous improvement, and helping the global education community remain trusted, accountable, and connected.
VP, Global Partnerships, ICEF
Panelist
Ian Aird
Ian Aird
Ian is the CEO of the national peak body for the English language teaching sector in Australia, English Australia. He has more than 25 years’ experience in the international education industry, including academic leadership, sales and marketing, operations and IT, and executive leadership. Ian also ran a consulting firm for five years, serving government, peak bodies, education providers and investors with services across strategy development, mergers and acquisitions, financial performance improvement, policy and advocacy, and market research. Ian served on the English Australia board for more than 6 years before taking on the role of CEO in 2024. He is a GAICD, holds an MBA, Masters in Professional Education, a Graduate Diploma in Law.
CEO, English Australia
Panelist
Olga Elli
Olga Elli
Olga Elli is the Associate Director of Engagement for Europe at Education New Zealand | Manapou ki te Ao where she leads the regional engagement strategy and fosters collaboration with key stakeholders including government agencies, education providers, agents, media, and alumni. With over 10 years of experience in international education she is passionate about advancing New Zealand's reputation as a world-class education destination. Prior to joining ENZ, Olga held roles with a New Zealand-based international student recruitment agency and with Deutsche Bildung in Germany, supporting students in accessing student loans. Olga holds a degree in Modern Languages and Economics from the University of Giessen (Germany) and did parts of her studies at the University of Leicester (UK) and Universidad Carlos III de Madrid (Spain).
Associate Director of Engagement Europe, Education New Zealand | Manapou ki te Ao

Panellists will discuss the latest updates, opportunities, and challenges shaping the future of international education in Australia and New Zealand.  We will discuss recent changes in the education landscape, including policy updates and their impact on demand for study in these two destinations.

Sun • Nov 217:00 - 17:254. Köpenick I-II
Partnering for growth: What’s next with GEDU
Thought Leadership Presentation
Presenter
Raj Kapoor
Raj Kapoor
With over 35 years of leadership experience in higher education management, Raj has successfully bridged academic and administrative functions to deliver sustainable growth and innovation. In his current role with GEDU, he designs and implements strategies to enhance international student enrolment while fostering diversity and inclusion. He has recruited and developed talent across 40+ countries and works closely with a global network of more than 3,000 recruitment partners. Raj is a regular contributor at international conferences, university exhibitions, and education forums, where he shares insights on global student recruitment and higher education trends.
Senior Director, GEDU

GEDU has been on a journey of dynamic growth, and we are just getting started. In this webinar, we will reflect on what we have achieved together and share our vision for the future—new ventures, new destinations, new programs, and stronger partnerships that benefit students and agents worldwide.

Sun • Nov 217:00 - 18:555. Köpenick III
Transforming sales skills for trusted student recruitment
Workshop
Moderator
Sara Sandford
Sara Sandford
Sara Sandford is a UK-based international education specialist and consultant at Edified. She is highly experienced in the field of international student recruitment and admissions, marketing, alumni strategies, stakeholder engagement and global partnerships. Sara has lived and worked extensively in Latin America and is fluent in Spanish and Portuguese. Prior to her time at Edified, she spent over a decade working within an institution in the UK where she managed all international recruitment and partnership initiatives across the Americas and Europe. She also spearheaded a number of strategic partnerships, some of which generated over £1m+ funding for research, international collaboration and student employability. Sara is passionate about international education and the opportunities it can bring for students and her professional interests include international student experience and partnership development.
Senior Consultant, Edified

Gain the skills to confidently guide students with integrity and impact. In this interactive session, you’ll learn how to build trust, communicate transparently, and turn conversations into meaningful connections. Through practical exercises and role-plays, you’ll refine your listening, storytelling, and advising techniques to position yourself as a trusted partner in student recruitment.


The price to attend the workshop is €149 + taxes via this link

Sun • Nov 217:30 - 17:552. Tegel
Advancing Malaysia as a global education hub: Study in Malaysia and Transnational Education (TNE) initiatives
Market Intelligence Presentation
Presenter
Novie Tajuddin
Novie Tajuddin
Novie Tajuddin is the CEO of Education Malaysia Global Services (EMGS), an agency under the purview of the Ministry of Higher Education Malaysia (MoHE), which is responsible for internationalisation and promotion of Malaysia higher education to international students. Novie Tajuddin has been at the forefront of driving Malaysia's higher education internationalization. Novie has championed efforts to position Malaysia as a preferred global education hub. Representing the nation in transnational education (TNE) initiatives, Novie has engaged with international stakeholders at major events, including the AsiaPacific Association for International Education (APAIE), as an invited key speaker.
CEO, Education Malaysia Global Services (EMGS)

Malaysia offers international students high-quality programmes, affordable tuition and living costs, and a safe, multicultural environment. English is widely spoken, and over 135,000 students from more than 180 countries have already made Malaysia their study destination.


This presentation underscores Malaysia’s rising position as a global education hub, shaped by quality, affordability, and international partnerships.

Sun • Nov 217:30 - 17:553. Tiergarten
Designing career-ready programs: Closing the skills gap in higher education
Thought Leadership Presentation
Presenter
Oana Lelcu
Oana Lelcu
Oana Lelcu is Global Sales Marketing Director at SRH Universities, where she designs and leads the international strategy for the Group. She currently focuses on leveraging AI and digital technologies to transform student recruitment and admissions processes, helping SRH scale their global reach while improving applicant experience through data-driven insights and automated solutions.
Global Marketing & Sales Director, SRH Universities Germany

Recent research reveals a critical challenge facing higher education: 60% of employers report that graduates lack the practical skills needed in the workplace, and graduates themselves agree—48% feel unprepared to even apply for entry-level positions in their field. As international students increasingly prioritise employability and career outcomes, universities must fundamentally rethink programme design—aligning curriculum with actual company requirements and labour market demands from day one, not just focusing on post-graduation placement.


This session explores curriculum architecture that systematically develops the complete graduate: academically strong, professionally skilled, and personally equipped for career success. Using SRH University's CORE study model as a practical framework, we'll examine how to map industry competencies to learning outcomes, embed skills development throughout coursework, and create programmes that respond to evolving employer needs.

Sun • Nov 217:30 - 17:554. Köpenick I-II
Beyond sales: The hidden pillars of sustainable growth
Thought Leadership Presentation
Presenter
Jannyree Gongora
Jannyree Gongora
With over 15 years in international higher education, she has built her career at the intersection of education and culture, guiding students worldwide. Holding degrees in International Relations, International Business, and International Conflict Communications, she combines academic insight with hands-on experience in global student recruitment. As a member of the Executive and Management Committees, she leads a team of 60+ professionals from 35 nationalities, driving growth strategies, scalability, and sustainable business development. Passionate about education and intercultural exchange, she creates initiatives that expand opportunities for students while keeping people and purpose at the heart of her leadership.
Sales and Marketing Director, EU Business School

Many organizations celebrate when sales numbers go up. But real growth is not only about bringing in more students or clients. If other parts of the business don’t grow at the same pace (such as operations, support, or systems) success can quickly turn into stress.

 

During this presentation we will talk about the hidden side of scalability. Why do some schools and agencies feel overwhelmed after strong sales results? What are the common mistakes leaders make when planning growth? And most importantly, how can you prepare your business to grow smoothly and sustainably?

 

You will learn:

  • Why focusing only on sales can create problems in quality and delivery.
  • How to recognize the first signs that your organization is not scaling in balance.
  • The key areas (people, processes, and systems) that must grow together with sales.
  • Practical tips to build stronger foundations before pushing for more numbers.

This session will help you see growth in a new way. Instead of chasing sales at any cost, you will discover how to create a balanced growth strategy that protects quality, supports your team, and makes long-term success possible.

 

Whether you’re leading a team, managing operations, or driving business development, this session will help you rethink growth beyond sales and build a framework for scaling smarter.

Sun • Nov 217:30 - 17:556. Charlottenburg
Your prospective students are using AI to choose their school, college and university. Where do you come in?
Thought Leadership Presentation
Presenter
Richard Bradford
Richard Bradford
Richard Bradford is the founder of Disquiet Dog, an on-demand marketing partner helping schools, universities and education agencies stay competitive in a fast-changing digital world. With over 30 years of experience in international education marketing strategy, Richard has worked across education markets worldwide - in agencies, schools, and since 2014 at Disquiet Dog Marketing. His friendly yet challenging keynotes have been well received at education marketing events around the globe. He now focuses on how AI is transforming the way students find, compare and choose courses, blending classic marketing know-how with analysis of emerging tech trends to help providers stay discoverable and relevant in an AI-driven search environment.
Managing Director, Disquiet Dog Marketing

Students are already using AI to ask questions, compare options and make decisions, often before they ever visit your website or speak to your team.

In this fast-paced, challenging session, Richard Bradford reveals what’s happening now, what’s coming next, and the urgent steps education providers must take to stay competitive, reach the right students, and turn interest into enrolments in today's AI-driven digital environment.

Sun • Nov 218:00 - 18:551. Bellevue
What challenges and opportunities will shape the study abroad sector in 2026 and beyond?
Market Intelligence Presentation followed by panel
Moderator
Henry Tolley
Henry Tolley
Henry has worked in the ELT sector for over 30 years living and working in Hungary (2 years), Spain (2) and Italy (11). His career has included teaching (6), publishing (10) and assessment (17) and he has worked for Pearson, Cambridge, Trinity, PSI, and LanguageCert. He has an MA (Dip) in Applied Linguistics and an MBA.
Director EMEA, LanguageCert
Panelist
Anna Zvagule
Anna Zvagule
Anna Zvagule is Head of Communications and External Relations at NCUK where she looks after external comms, campaigns and stakeholder engagement. Anna has a proven track record in higher education communications, previously having served as Head of Communications at London Higher, the representative body for London’s universities. At London Higher she worked on a brand refresh for the company, leading to a huge increase in public profile and reputation, and most notably developed and led the Study London and #StudyNursingLondon campaigns. Anna has worked in the higher education sector her entire career with previous roles at Universities UK, Universities UK International and the University of Warwick.
Head of Communications and External Affairs, NCUK
Panelist
Justin Quinn
Justin Quinn
A graduate of Stanford Business school of business and is a board member of English UK and VP of IALC. Justin is CEO of CES that has 9 year round schools in Ireland, the UK and Canada. CES also operates 12 junior summer programmes across all locations.
CEO, CES
Panelist
Sushil Sukhwani
Sushil Sukhwani
Sushil Sukwani, residing in Mumbai have completed his MBA in Service Marketing from Bond University, Australia (1991), pioneered the concept of overseas education consultancy in India. In 1991, he founded Edwise International, which has grown into India’s leading and most trusted overseas education consultancy, offering end-to-end solutions for students’ international study needs. Under his leadership, Edwise has expanded to 24 offices across 17 cities in India, with a team of over 450 professionals guiding students toward global education in countries including the UK, USA, Canada, Australia, New Zealand, Singapore, Ireland, Dubai, Malaysia, Switzerland, France, Italy, Spain, and Germany.
Founder and Managing Director, Edwise International LLP
Panelist
Mark Henebury
Mark Henebury
Mark Henebury represents and promotes the UK ELT and Teacher training sectors, supporting UK providers of all types to export their expertise around the world. He works closely with organisations of all types to identify challenges and opportunities globally. He has over 10 years management experience in the sector working on a range of international projects. He is also a proud former ELT teacher, experienced at teaching students of all ages and types.
Sector Specialist - English Language Training and Teacher Training, Department for Business and Trade
Presenter
Craig Riggs
Craig Riggs
Craig Riggs is the editor of ICEF Monitor, the industry's leading source of market intelligence for international student recruitment, and the publisher of ICEF Insights, an annual magazine focused on the most important trends and issues shaping international education. His work on both publications places him in constant contact with the latest research, best practices, and leading-edge strategies in the field. He has led international marketing for both private and public-sector institutions, is the co-founder of a longstanding consulting practice dedicated to publishing and education, and has more than 25 years’ experience in building international markets. Craig holds a Masters in Publishing and is an adjunct professor at Simon Fraser University.
Editor in Chief, ICEF Monitor

2025 has been another tough year for our sector. In this session, Craig Riggs, Editor in Chief at ICEF Monitor will present key trends for 2025. We will review the impact and what is on the horizon for 2026 and beyond.


Our panel of experts will discuss some of the sector's hottest topics:

  • Direct recruitment and why institutions are increasingly bypassing agents
  • The growing role of Al in international student recruitment
  • Inflation in key markets and the impact of discounting practices
  • The appeal of more cost-effective study destinations

We'll explore and seek to answer key questions including:

  • What have we learned in 2025? What's the outlook for 2026 and beyond?
  • What issues do agents, recruiters and training partners need to look out for?
  • What new markets should you focus on?
  • What effects are political decisions having on immigration?
Sun • Nov 218:00 - 18:252. Tegel
A year of magic (MATC) in Malta with FELTOM
Thought Leadership Presentation
Presenter
Jessica Rees-Jones
Jessica Rees-Jones
It all started when I was born in Malta & educated on 4 continents in Brazil, London, Sri Lanka. My career spans over 2 decades in leading non profits in Education. The rich tapestry of life has 3 strands running through the fabric of my career: they are to serve, solve and storytelling. What do I mean by that? Serving means to me servant leadership style and contributing selflessly to the greater good. I have devoted my career to this in non profits in education. Second, I am solutions driven so am not scared of challenges. I spent 20 years in South Africa and am a single mother of triplets. not sure which is more scary. And thirdly, I believe in the power of communication that speaks to heart and head in each of us.
CEO,

Step into a year of transformation in Malta’s ELT sector with FELTOM. From the launch of the MATC certificate in collaboration with ICEF, to the groundbreaking FLIGHT project; the first-ever Aviation English Erasmus initiative . This session showcases innovation, ambition, and impact.

Plus, get a behind-the-scenes look at the bold pricing and discounting debate with FELTOM report comparing Alto GLOBAL view with Malta insights that’s reshaping the conversation.

 

Join us for a dynamic journey through Malta’s magical milestones in ELT with FELTOM.

Sun • Nov 218:00 - 18:553. Tiergarten
Student accommodation formats: Thinking outside the dorm
Thought Leadership Panel discussion
Moderator
Josephine (Jo) Phinith
Josephine (Jo) Phinith
Josephine Phinith is a seasoned professional in international education, recognized for her dedication to driving positive change. With a solid foundation in the accommodation market, Josephine began her career at Student.com, where she quickly advanced to the role of Regional Manager for SEA. Her strategic insights and commitment to excellence contributed to notable growth in bookings and revenue during her tenure. Transitioning to Amber Student, Josephine played a key role in guiding the company's international expansion efforts. Drawing on her industry expertise, she contributed to shaping global strategies and cultivating valuable partnerships. With six years of experience in the accommodation market, Josephine brings a wealth of knowledge and a proven track record of success to her role as ANZ Business Development Manager at ICEF, where she aims to continue driving impactful initiatives within the international education landscape.
Global Business Development Manager, ICEF
Panelist
Julie Manche
Julie Manche
Julie Manche, CEO of the Global Homestay Network (GHN), leads the daily operations and strategic direction for its key brands, Australian Homestay Network and New Zealand Homestay. With over a decade of experience in homestay, Julie is dedicated to providing international students with a safe, supportive, and high-quality accommodation experience as they embark on their journey in a new country.
CEO, Global Homestay Network
Panelist
Bart Sasim
Bart Sasim
Bart is a creative strategist and experienced real estate entrepreneur on a mission to build future-proof and sustainable business solutions with over 10 years of track record in the shared living scene. His expertise lies in creating new and revitalising existing spaces, envisioning their potential beyond ordinary functionalities. As the Founder and CEO of Spatial Experience, he has brought key developments into the student housing / PBSA and coliving / PBSL scene. With Spatial Experience (Founding Partner of Coliving Ventures), he co-foundered Coliving Ventures, the venture managed behind Coliving Insights, Coliving Conference and Coliving Awards.
Co-founder & Managing Director, Coliving Ventures
Panelist
Mariana Ulanowicz
Mariana Ulanowicz
Mariana Ulanowicz overseas operations and business development across all PBSA and co-living properties at The Stay Club. Since joining the company in 2014, she has been instrumental in strategizing and driving business growth. With 35 years of experience in international education management, Mariana has led the education division, establishing SCL International College as a leader in English language learning and university pathways. Her primary focus has been on developing a portfolio of student accommodation and academic properties in London. Mariana has played a pivotal role in launching four new campuses and developing The Stay Club’s distinctive concept, blending education and hospitality for a unique study-travel experience.
CBO, The Stay Club
Panelist
Jools Horton-Lakins
Jools Horton-Lakins
As Director of University and Educator Partnerships at amber, Jools helps institutions deliver scalable, data-driven housing solutions that enhance the student experience, strengthen institutional value, and support long-term strategic planning. He works closely with universities, colleges, and pathway providers to develop and implement effective housing strategies that align with institutional goals, evolving student needs, and empower welfare & recruitment teams. With over two decades of experience in international education and student accommodation, Jools is a former educator, senior operations head, and partnerships lead. His expertise spans multi-campus strategy, compliance, accommodation, & business transformation projects.
Director of University and Higher Education Partnerships, Amber

The modern student housing market is undergoing a fundamental transformation, moving far beyond the standardised university dorm. Driven by the demands of a diverse, global student body, rising costs, and a heightened focus on well-being, students are actively seeking accommodations that offer a perfect blend of privacy, community, and convenience. The challenge for universities is simple: How do they house an ever-growing student population while ensuring that their living environment actively supports their academic and social success?


This panel gathers leaders from four pioneering accommodation models—from the hyper-amenitized world of Purpose-Built Student Accommodation (PBSA), to the community focus of the Coliving sector, the urban integration of Mixed-Use developments, and the crucial cultural support offered by Homestay programs. 


The panel will be split into 3 parts:

Part 1: The Global Student's Blueprint: What do international students prioritise in their selection of accommodation?

Part 2: The New Housing Portfolio: A Format Breakdown: From the high-amenity management of PBSA to the cultural depth of Homestay, we define the unique offer and trade-offs of each modern format.

Part 3: Solving the Crisis: Why Partnerships are Essential: These new models solve critical market gaps—from well-being to supply shortages—making them vital, risk-mitigating partners for university growth and student retention.

Sun • Nov 218:00 - 18:254. Köpenick I-II
Hope through education: Why Ukrainian children’s future matters to the world
Thought Leadership Presentation
Presenter
Tetiana Novytska
Tetiana Novytska
Tetiana Novytska is the CEO of the Children of Heroes Foundation, one of Ukraine’s fastest-growing charitable organizations, supporting over 14,000 children who have lost one or both parents due to the war. Leading the foundation amid a full-scale invasion, Tetiana focuses on turning compassion into long-term impact — building sustainable programs in education, psychological care, and community development that help children regain stability and hope. With over two decades of leadership experience across the private and nonprofit sectors, she is dedicated to creating opportunities that help every child realize their potential.
CEO, Children of Heroes Charity Fund

Since 2022, the Children of Heroes Foundation has been providing long-term support to Ukrainian children who have lost one or both parents as a result of the war. Today, it cares for nearly 15,000 children, and this number continues to grow.


This presentation opens with an overview of the current and long-term realities facing Ukrainian children who have lost one or both parents due to the war. Using this case study as a backdrop, we argue that access to education for these children is far more than just a fundamental right, it is a strategic investment in the future - both in terms of rebuilding societies shattered by war and in safeguarding democracy. 


We then look at how the Children of Heroes Foundation combines educational support, psychological rehabilitation, and community development to secure a brighter future for these children. With a focus on real stories of transformation, we show how international educational opportunities help children regain confidence, experience emotional healing, and set new life goals.


Finally, we demonstrate how the global community can contribute—through partnerships, scholarships, and advocacy—to ensure these children’s future is filled with dignity and opportunity.

Sun • Nov 218:00 - 18:556. Charlottenburg
Shifting East: The rising appeal of study destinations across Asia
Market Intelligence Panel discussion
Moderator
Martijn van de Veen
Martijn van de Veen
Martijn van de Veen is the Chief Business Development Officer at ICEF, a leading global organisation that facilitates connections within the international education industry. In his role, Martijn oversees strategic growth initiatives, with a current focus on emerging study destinations, particularly in East and Southeast Asia. He also explores the synergies between online learning and international education and is responsible for strategic growth within relevant industry verticals, especially digital/AI, accommodation, and finance. On top of being the host of the leading ICEF Podcast series for international education professionals, Martijn frequently moderates ICEF webinars as well as panel discussions at ICEF events around the world, covering topics from policy changes and digital innovations to student flows and emerging destinations. In addition, in 2023 Martijn was recognised as one of the 50 leading voices in European international education by The Pie News. Martijn's extensive career in international education includes his time as the Global Director of the International Student Identity Card (ISIC) and as the Founder and MD of ‘Student Card Service Japan’. With a degree in Japanese, French, and International Business Communications, and having lived and worked in multiple international locations including Tokyo, Paris, Ho Chi Minh City, Vancouver, Bangkok and Amsterdam, Martijn brings a wealth of international education sector insights and a broad global perspective.
Chief Business Development Officer, ICEF
Panelist
Rezia Usman
Rezia Usman
Rezia Usman is a lifelong learner currently serving as Regional Director at Woosong University, South Korea, overseeing international student recruitment and partnerships. Her career as an education professional spans over 15 years across South Korea, Indonesia, and the USA. As Regional Director at Woosong University, she has significantly expanded student enrollment and institutional partnerships by leading recruitment and partnerships strategies and team across Southeast Asia, South Asia, and Oceania. With a strong foundation in curriculum, instruction, and business acumen, Rezia fosters cross-border collaborations and elevates institutions' global profiles.
Regional Director, Woosong University (SolBridge International School of Business)
Panelist
Andreas Laimboeck
Andreas Laimboeck
I started LTL Language School in Beijing in 2008. i originally wanted to call it Spaghetti Chinese but luckily a friend talked me out of that. Today we teach Japanese in Tokyo & Osaka, Korean in Seoul, Mandarin in Beijing, Shanghai, Taipei, Chengdu, Beihai, Singapore and Chengde and Vietnamese in HCMC and Hanoi.
Founder, LTL Language School
Panelist
Simon Baker
Simon Baker
I have an international mindset and from a personality standpoint, I am resilient, diligent, self-disciplined, analytical, focused, self-motivated and continuously improving. My passion for Psychology, Languages and Philosophy refine my personal growth, and I use the results to uplift my life and the lives of others. I have over 13 years of international experience, based mainly in Asia. I am lucky to have experience working with and for a wide range of companies spanning the private sector (both MNCs and SMEs), the public sector, startups, as well as driving my own business consulting company from the age of 25. Now I am giving back and contributing to society by working in the education sector.
Lecturer and Career Advisor, CamEd Business School

The dominance of the 'Big Four' is giving way to a new geography of student mobility. Challenged by rising costs and policy shifts, traditional markets are yielding ground as Asia transforms from a major source region to a global education hub.


On this panel, we’ll explore the strategic factors fueling Asia’s rising appeal. The presence of 8 East-Asian destinations in the QS latest Top 20 student city ranking, for example, highlights the region's blend of high-quality education and relative affordability. Fueled by ambitious government policies and search data showing a dramatic surge in demand for the "Asian Tigers," the shift East is now undeniable. 


On this panel, we’ll discuss:

  • How affordability, rankings, and proactive national policies are driving student choice over historical dominance.
  • Analyzing successful enrollment strategies by key players (Japan, South Korea, Taiwan) to diversify student cohorts.
  • The spike in interest from key sending markets like India and the implications for global mobility.
  • How institutions must adjust their strategies and value propositions to compete in this East-shifting market.
Sun • Nov 218:30 - 18:552. Tegel
Destination South Africa: Opportunities in the English-language travel market
Market Intelligence Presentation
Presenter
Ilse Liebenberg
Ilse Liebenberg
Ilse Liebenberg has chaired English South Africa (ESA), the national association of accredited English language schools, since 2019. She has guided the sector through major challenges, including a significant court case and key legal processes shaping regulation. Active in the industry since 2015, Ilse combines over a decade of leadership in operations and marketing with extensive international travel, building a strong global network and representing South Africa at leading conferences. She is also Business Director of IH Cape Town, driving strategy and growth.
Chairperson, English South Africa
Presenter
Johannes Kraus
Johannes Kraus
Johannes Kraus is the Business Development Manager at the University of Cape Town’s English Language Centre (UCT ELC). With more than 15 years of experience in international education, he has been instrumental in promoting South Africa as a leading study destination. In 2008, Johannes founded Kurus English, a boutique school in Cape Town that introduced the experiential “Language Excursions” concept, now part of UCT ELC’s core programs. He has built strong international agent networks across Latin America, Europe, Africa, and Asia, and previously served as Chair of Education South Africa (now English South Africa).
Business Development Manager, English Language Centre - University of Cape Town

Discover why South Africa is one of the most exciting and diverse destinations for English language learning. In this session, Ilse Liebenberg (Chair, English South Africa) and Johannes Kraus (University of Cape Town English Language Centre) will provide an insightful overview of the country’s EFL sector. Learn about current student numbers, market trends, and performance across key source regions, as well as how the national association, English South Africa (ESA), supports quality assurance and collaboration across schools.


This seminar is ideal for agents interested in expanding their portfolio to South Africa — offering practical information, data-driven insights, and a first-hand look at what makes studying English in South Africa a truly unique experience.

Sun • Nov 218:30 - 18:554. Köpenick I-II
Shaping futures: What thousands of counsellors and students say about employability
Student Journey Presentation
Presenter
Jonah Duffin
Jonah Duffin
Jonah Duffin is an expert in global education, currently serving as Managing Director at Explore. With a background in strategic marketing and communications, Jonah brings deep expertise in audience engagement, brand positioning, and data-driven storytelling to the international education sector. At Explore, Jonah leads initiatives that connect high-potential students with world-class institutions, driving commercial growth and strategic impact. He is at the forefront of shaping how institutions understand and respond to student priorities—particularly around employability, career outcomes, and destination choice. Jonah is a regular contributor to industry discourse on student mobility, recruitment strategy, and the evolving role of guidance in shaping student futures. His role in the recent ICEF–Explore global survey, which engaged over counsellors and students, reflects his commitment to surfacing actionable insights that inform institutional strategy and student support. With a career spanning marketing, communications, and commercial strategy, Jonah is passionate about helping institutions navigate complexity, build meaningful connections, and deliver long-term value to students in a competitive global landscape.
Managing Director, Explore
Presenter
Ian Cann
Ian Cann
Ian Cann is CRO at ICEF and has spent more than 15 years in international student recruitment, helping institutions build successful internationalization programs. He is a regular speaker at global conferences, sharing insights on recruitment strategies, international marketing, and regional market intelligence, with a focus on agent partnerships and ethical recruitment practices. He began his career in publishing at Time Inc. in London before transitioning into international education. He spent three years managing student fairs in Brazil before joining ICEF in 2009. A year later, he relocated to Barcelona, where he continues to play a key role in developing internationalization programs. Ian’s global experiences have shaped him into a multilingual, internationally minded professional committed to advancing best practices in student recruitment and institutional growth.
CRO, ICEF

In October 2025, ICEF and EXPLORE conducted one of the largest surveys ever undertaken in international education, engaging thousands of counsellors and students worldwide. This unprecedented study offers a unique snapshot of the perspectives shaping international student mobility today. This session will present the headline results and provide an overview of emerging priorities and expectations from both counsellors and students. Alongside insights into destination choice and decision-making, the survey explores how employability factors — such as career outcomes, labour market awareness, and skills for the future — are influencing the guidance students receive and the decisions they make. Attendees will gain early access to the survey findings and the opportunity to discuss their potential impact on employability guidance, international recruitment, and student success. Join us to be among the first to explore this new research and its relevance for the future of international student recruitment and support.

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