- International educators (universities, vocational schools, boarding schools, language schools) wishing to increase their product portfolio
- International agents wishing to increase their product portfolio
- Education professionals who attend yearly to ensure that they keep up with their international contacts and keep their organisation or company brand recognition strong within the industry
- Service providers who will be exhibiting and who have products and / or services to sell to international students via education institutions or education agents
- Industry peak bodies including education associations, tourism boards and economic development organisations