With agents and counsellors facing growing scrutiny from partners and auditors, traditional sales techniques are under the spotlight. It’s increasingly important to show that every recommendation is student-centred, evidence-based and fully considered. 

In this focused two-hour workshop, you’ll revisit everything you know about sales and build on it for the emerging era in international education recruitment. Edified’s Sara Sandford will guide you in crafting a concise student-centred sales pitch, improving your listening skills, and building a message that truly resonates.  You’ll learn how to use storytelling to develop meaningful,  need-based conversations, and practise these skills through role play and peer feedback – strengthening your position as a dependable, trusted advisor.