ICEF Student Recruitment for Online Programmes 2025

14:00 - 14:45

Welcome to ISROP with live Q&A, polls and breakout sessions

Group meeting

Martijn van de Veen

Martijn has a strong background in the international student segment with 8 years as global director of the International Student Identity Card Association - a founding member association of the World Youth Student & Education Travel Confederation (WYSETC) - and consequently 4 years as founder and managing director of ‘International Student Services’ (ISIC Japan) in Tokyo. In his role as Chief Business Development Officer at ICEF, Martijn is responsible for growth through global and strategic partnerships with providers of services and products relevant to the international student recruitment industry such as Edtech, Student Banking, Insurance, Accommodation, Student & Youth Travel, Consulting etc. Martijn's international profile is characterised not only by his studies but also by the places where he has lived and worked: he has studied Japanese and French at the University of Applied Sciences in Maastricht, International Business Communications at the Radboud University Nijmegen and has lived and worked in Frankfurt, Paris and Tokyo. Now based in Amsterdam, he speaks 7 languages.

ModeratorChief Business Development Officer, ICEF

Brittany Goodman

Brittany has served in the international education space for the past eight years, with an expertise in guiding educators on international strategy and working with student recruitment agents. Throughout her career, Brittany has successfully led many professional development sessions locally, nationally and internationally. Her areas of expertise are international recruitment for higher and secondary education, as well as equity and diversity education and foreign language learning.

ModeratorDirector, USA, ICEF

Vanessa Goulding

Vanessa Goulding serves as the Business Development Manager for ICEF's USA and Canada team, working with new and existing customers in effectively using agents to maximize international student recruitment. Having worked in the secondary education space for the past 7 years, Vanessa brings a practiced expertise in international recruitment, case development, implementation for an admission cycle and strategic client support. She previously held a position at a private secondary boarding school in Canada, where she was the international admissions officer overseeing hundreds of international students and providing immigration advice to best serve those students. She is a student market development specialist that looks at global and economic trends and develops an international strategy to increase international enrollments.

ModeratorBusiness Development Manager, USA & Canada, ICEF

Josie Booth

Josie Booth, Business Development Director for EMEAA comes with eighteen years of Business Development experience, the past ten of which have been in Education. Prior to ICEF, Josie was leading the recruitment of a portfolio of American Universities, managing a global team of Business Developers and supporting with the overall strategic vision of these institutions. An experienced Director, she has worked at some of the biggest Education brands in the UK including The Guardian - Education, Global University Systems, and The Student Room. Josie brings a breadth of knowledge across a range of sectors including student recruitment, student accommodation, digital marketing, creative solutions and publishing. Josie gained a 2.1 bachelors degree at The University of Sheffield. A diligent and motivated team member, Josie brings her unrivalled energy and positivity to any task she may face!

ModeratorEMEAA, Business Development Director, ICEF

In this group meeting, host Martijn van de Veen, CBDO at ICEF welcomes all delegates, provides an overview of the event and highlights the synergies between online learning and international education. Through a series of polls and other interactive elements, delegates will get a better understanding of the ISROP audience, where they are from and the types of organisations they represent. Delegates are invited to choose one of 3 breakout rooms: Room 1 (Brittany): Defining the target groups for online programmes A conversation about the types of students that are most suitable for online programmes: who are they, what are their profiles, which are their characteristics, how to reach them and where. Room 2 (Vanessa): The added value of online learning for international students Exploring the synergies between online and international education: A conversation about how online courses, programmes, opportunities add value to study abroad experiences. Room 3 (Josie): Online programmes as a response to student caps and policy changes A conversation about online programmes as alternative solution for international courses and degrees, entirely or partially, in a time of restricting policies, student caps and visa challenges.. Each room will have an expert moderator and all participants are invited to contribute to the conversation, through the ‘raise hand’ option. ======================================== Please note that this welcome session takes place as a group meeting: we invite you all to join with your camera on (not compulsory). As we will be a large group, and in order to avoid background noises, we ask you to keep your microphone muted unless invited to speak by one of the moderators.

15:00 - 15:45

How study abroad agencies can drive enrolments for online programmes Registration link

Webinar

Josephine (Jo) Phinith

Josephine Phinith is a seasoned professional in international education, recognized for her dedication to driving positive change. With a solid foundation in the accommodation market, Josephine began her career at Student.com, where she quickly advanced to the role of Regional Manager for SEA. Her strategic insights and commitment to excellence contributed to notable growth in bookings and revenue during her tenure. Transitioning to Amber Student, Josephine played a key role in guiding the company's international expansion efforts. Drawing on her industry expertise, she contributed to shaping global strategies and cultivating valuable partnerships. With six years of experience in the accommodation market, Josephine brings a wealth of knowledge and a proven track record of success to her role as ANZ Business Development Manager at ICEF, where she aims to continue driving impactful initiatives within the international education landscape.

ModeratorBusiness Development Manager, ICEF

Robert Wagubi

PanelistGroup Executive Director / CEO, WR Education Placement Consultants

Paula Demsky

Paula Demsky has a background in partnership development, international recruitment, admissions, and enrollment. She is originally from Brazil and moved to the US in 2010 to further expand her career and fulfill her goal of working internationally. She was a key leader on the team that launched the international admissions division at a University in FL. She then transitioned to the Director of Bus Dev role at Kaplan Languages. Paula is an advocate for the importance of high-quality service and is passionate about education and finding the right solution for her partners and students. She loves to travel and learn about new cultures!

PanelistDirector, Partnerships, Fusion Education GroupFusion Education Group - Fusion Academies

Katie Flanagan

PanelistHead of Student Recruitment and Admissions, Kaplan Open Learning

Partnerships with international education agencies offer a powerful strategy for online education providers to expand their reach and increase enrollments, particularly in new markets and demographics. With their deep understanding of local student markets and proven track record in matching students with suitable education programs that best match their potential and future goals, these agencies are uniquely positioned to drive significant enrolment growth for online learning providers. In this webinar, we will explore the potential of agency partnerships for online education, discuss successful case studies, review commission models, and answer your questions about the role of agencies in promoting and selling online programs.

16:00 - 16:45

Virtual internships, digital tutoring, dual classroom: Discovering the broader scope of digital education Registration link

Webinar

Martijn van de Veen

ModeratorChief Business Development Officer, ICEF

Dan Zbijowski

With two school aged children, Dan Zbijowski joined as CMO of GoStudent earlier this year on a mission to make quality education accessible for all. Over the past 18 years, Dan has worked across a range of industries from Fintech to Travel and has honed his marketing skills at some of the most respected disruptors including DeliveryHero where he spent 7 years as VP International Marketing. With a passion for behavioural economics he enjoys the intersection between performance and brand that modern finds itself at and prides himself on his ability to build strong collaborative multidisciplinary teams. He is a massive book geek and highly recommends his current favourite marketing book Be More Pirate by Sam Allende

PanelistChief Marketing Officer, GoStudent

Michael Langhans

Michael Langhans is the Director of Studies at inlingua Munich, one of the largest inlingua centers worldwide. With over a decade of experience in language education, he has been a key driver in implementing digital learning solutions that enhance both teaching and learning experiences. Michael specializes in training inlingua language trainers across Germany on digital tools, AI integration, and innovative teaching methods. He holds a Magister Artium in Slavic Studies and German as a Foreign Language from LMU Munich and spent 1.5 years in Russia as part of voluntary service programs. Alongside his leadership role, Michael continues to teach select courses, staying connected to the practical aspects of language instruction and ensuring he remains in touch with the challenges faced by trainers, for whom he serves as the primary point of contact. Outside of work, he enjoys exploring VR-AR environments and stays active through cycling and hiking.

PanelistDirector of Studies, inlingua Munich, inlingua

Pauldy Otermans

Dr. Pauldy Otermans is a female tech leader in the UK. She is a neuroscientist and psychologist by academic background and a female leader of AI technology. She was awarded as the inspirational womxn in the Tech Industry by Hustle Awards, was named one of the ‘22 most influential women in the UK of 2022’ by Start-Up Magazine UK, and has also been awarded by the UK Prime Minister in the UK in 2021, and globally for her work. Pauldy helped build the first digital human teachers powered by AI in 2021 called OIAI. She has now founded Teddy AI to provide a conversational AI study buddy for all children aged 3-7 years. She is the winner of the Women in Tech Excellence award 2023. She is Topic Editor for Frontiers in AI: The Role of Conversational AI in Higher Education and Chair of AI in Education Forum, London

PanelistPrincipal and Chair, Otermans Institute

In this webinar we will explore the rapidly expanding horizons of digital education, delving into three key areas that are adding significant value to the way we teach and learn online: - Virtual Internships that allow remote and international students gain valuable work experience through remote internships, fostering global connections, skill development, and cultural exchange. - Personalised learning opportunities through digital tutoring, offering flexible, tailored support and fostering academic success. - Dual Classrooms as an innovative approach of combining in-person and virtual learning, enhancing inclusivity, flexibility, and engagement for both international and remote students. We'll also discuss the role of AI-driven teaching assistants and how they help provide Interactive and engaging learning experiences. In short, lots to cover in this insights full webinar which features experts in each of the key areas.

14:00 - 14:45

Welcome to ISROP with live Q&A, polls and breakout sessions

Martijn van de VeenModeratorChief Business Development Officer, ICEF

Brittany GoodmanModeratorDirector, USA, ICEF

Vanessa GouldingModeratorBusiness Development Manager, USA & Canada, ICEF

Josie BoothModeratorEMEAA, Business Development Director, ICEF

In this group meeting, host Martijn van de Veen, CBDO at ICEF welcomes all delegates, provides an overview of the event and highlights the synergies between online learning and international education.

Through a series of polls and other interactive elements, delegates will get a better understanding of the ISROP audience, where they are from and the types of organisations they represent.

Delegates are invited to choose one of 3 breakout rooms:

Room 1 (Brittany):
Defining the target groups for online programmes
A conversation about the types of students that are most suitable for online programmes: who are they, what are their profiles, which are their characteristics, how to reach them and where.

Room 2 (Vanessa):
The added value of online learning for international students
Exploring the synergies between online and international education: A conversation about how online courses, programmes, opportunities add value to study abroad experiences.

Room 3 (Josie):
Online programmes as a response to student caps and policy changes
A conversation about online programmes as alternative solution for international courses and degrees, entirely or partially, in a time of restricting policies, student caps and visa challenges..

Each room will have an expert moderator and all participants are invited to contribute to the conversation, through the ‘raise hand’ option.

========================================

Please note that this welcome session takes place as a group meeting: we invite you all to join with your camera on (not compulsory). As we will be a large group, and in order to avoid background noises, we ask you to keep your microphone muted unless invited to speak by one of the moderators.

15:00 - 15:45

How study abroad agencies can drive enrolments for online programmes

Josephine (Jo) PhinithModeratorBusiness Development Manager, ICEF

Robert WagubiPanelistGroup Executive Director / CEO, WR Education Placement Consultants

Paula DemskyPanelistDirector, Partnerships, Fusion Education GroupFusion Education Group - Fusion Academies

Katie FlanaganPanelistHead of Student Recruitment and Admissions, Kaplan Open Learning

Partnerships with international education agencies offer a powerful strategy for online education providers to expand their reach and increase enrollments, particularly in new markets and demographics.

With their deep understanding of local student markets and proven track record in matching students with suitable education programs that best match their potential and future goals, these agencies are uniquely positioned to drive significant enrolment growth for online learning providers.

In this webinar, we will explore the potential of agency partnerships for online education, discuss successful case studies, review commission models, and answer your questions about the role of agencies in promoting and selling online programs.

16:00 - 16:45

Virtual internships, digital tutoring, dual classroom: Discovering the broader scope of digital education

Martijn van de VeenModeratorChief Business Development Officer, ICEF

Dan ZbijowskiPanelistChief Marketing Officer, GoStudent

Michael LanghansPanelistDirector of Studies, inlingua Munich, inlingua

Pauldy OtermansPanelistPrincipal and Chair, Otermans Institute

In this webinar we will explore the rapidly expanding horizons of digital education, delving into three key areas that are adding significant value to the way we teach and learn online:
- Virtual Internships that allow remote and international students gain valuable work experience through remote internships, fostering global connections, skill development, and cultural exchange.
- Personalised learning opportunities through digital tutoring, offering flexible, tailored support and fostering academic success.
- Dual Classrooms as an innovative approach of combining in-person and virtual learning, enhancing inclusivity, flexibility, and engagement for both international and remote students.

We'll also discuss the role of AI-driven teaching assistants and how they help provide Interactive and engaging learning experiences. In short, lots to cover in this insights full webinar which features experts in each of the key areas.

ICEF Student Recruitment for Online Programmes • Webinar Programme