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Setting up for success: Best practice agent onboarding and ongoing training - Andrew Wharton
What do New Zealand universities look for in agent partnerships? - Roger Armstrong
Beyond the Green List: New skilled residence opportunities for international graduates in New Zealand - Arunima Dhingra
Kitea Impact Programme: How can student leadership programmes enhance the international student experience? - Andrew Tui
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[bio] => Arunima Dhingra was among the first Licensed Immigration Advisers in NZ and is the Founder and CEO of Aims Global (aimsglobal.co.nz), supporting migrants, international students, and employers across Aotearoa. She is also the Co-Founder of Global Talent (globaltalent.nz), focused on connecting international graduates with workforce opportunities.
With over 20 years’ experience across international education and immigration, Arunima’s expertise is frequently sought by businesses, MBIE, and political offices. She has served as a Board Director and Past Chairperson of NZAMI. She is also the founder of GratitudeNZ (gratitudenz.org), supporting the next generation and helping break the cycle of child poverty in Aotearoa.
[linkedin] => https://www.linkedin.com/in/arunima-dhingra/
[contactEmail] => arunima@aimsglobal.co.nz
[contactId] => 0032000000W8L0bAAF
[role] => Moderator
[company] => Aims Global Education & Immigration Services Ltd
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[title] => What do New Zealand universities look for in agent partnerships?
[summary] =>
As distinct from a panel session or keynote, the roundtables provide a space for a less-structured discussion but with guidance from an informed specialist. To provide that guidance, each table is led by a host whose role is to moderate and animate the discussion around the topic at hand.
- There will be two sittings of all tables, each lasting 25 minutes. The first begins at 15:30; the second at 16:00.
[type] => Round tables - Child Item
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[name] => Roger Armstrong
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[firstName] => Roger
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[fullName] => Armstrong, Roger
[jobTitle] => Senior International Manager
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[recordType] => Educator
[bio] => Roger has 20 years work experience in the international education sector. His work in international student recruitment and marketing has spanned Southeast Asia, South Asia, China and, to a smaller extent, the Middle East and Latin America. Roger has been involved in the development of a number of joint NZ universities market strategies and activities.
[linkedin] =>
[contactEmail] => roger.armstrong@vuw.ac.nz
[contactId] => 0032000000llAzuAAE
[role] => Moderator
[company] => Victoria University of Wellington
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[title] => Refreshment break
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[title] => Strategic recruiting in K-12: What works and what doesn't
[summary] =>
As the number of young students seeking an international education continues to grow, recruitment professionals working in the K-12 sector are moving away from what might be termed a one-size-fits-all process toward more strategic approaches that appeal to students and parents from a wider variety of cultural backgrounds.
This session will review a range of tried and tested strategies, providing an overview of methods that have been shown to work, as well as examples of approaches that definitely have not! With students expecting ever more personal interactions with recruitment and admissions professionals, this session is essential for anyone looking to expand their K-12 enrolments in an increasingly competitive environment.
[type] => Interview
[topic] => Thought Leadership
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[dateOfPresentation] => 2026-03-04
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[name] => Myriam Marchand
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[firstName] => Myriam
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[fullName] => Marchand, Myriam
[jobTitle] => Global Business Development Manager
[account_id] => 0012000000NCPInAAP
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[bio] => After graduating with a degree in English Language, Myriam worked in the UK in an educational role, before moving to Australia. In Sydney, she worked for various advertising agencies in production and marketing roles, specialising in print and radio production, as well as media buying. In 2007 Myriam joined ICEF Asia Pacific, working in a Business Development role. Myriam supports a wide range of institutions from many sectors, assisting them with their international student recruitment. She has extensive experience and focus in supporting secondary schools, throughout the Asia Pacific region.
[linkedin] =>
[contactEmail] => mmarchand@icef.com
[contactId] => 0032000000RHmbyAAD
[role] => Moderator
[company] => ICEF
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[name] => Kurt van Zyl
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[lastName] => van Zyl
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[jobTitle] => Director
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[recordType] => CEWT
[bio] => I am the Director of Your Education High School Exchanges, a New Zealand owned and operated organisation accredited by the Ministry of Education to deliver traditional high school exchange programmes with volunteer host families nationwide. We also offer a select, bespoke programme, tailoring placements to individual student goals within unique schools across New Zealand. All students begin their exchange with our unique Auckland Welcome Camp, giving students a warm and embracing start to their adventure before starting their exchange.
With more than 23 years’ experience in international education, I am a results driven leader with deep expertise in recruiting, support and offering rewarding experiences for overseas high school students.
[linkedin] => https://www.linkedin.com/in/kurt-van-zyl-25688915/
[contactEmail] => kurt.vanzyl@youreducation.co.nz
[contactId] => 0030J00002J1aT6QAJ
[role] => Panelist
[company] => Your Education High School Exchanges
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[title] => Strengthening standards: A new era of agent oversight and accountability?
[summary] =>
As the number of international students has continued to grow, with over 7 million in Higher Education alone projected by 2030, so has the number of student recruitment agencies. However, such growth has come at a cost. In a largely unregulated industry, a small number of bad actors have somewhat tarnished the sector. As a result, governments in major study destinations have sought to introduce frameworks and guidance in order to ensure higher standards in international student recruitment.
In this session, we explore the background to the current push towards a more regulated environment. We look at the pros and cons of national frameworks, as well as industry efforts, such as ICEF’s “Together for Transparency” initiative, which collectively aim to raise standards and deliver the excellent experiences that international students expect and deserve.
[type] => Interview
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[name] => Andrew Wharton
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[jobTitle] => VP, Global Partnerships
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[bio] => As VP, Global Partnerships at ICEF, Andrew leads engagement with institutions and sector partners worldwide to advance quality assurance and compliance in international student recruitment. His work brings together strategy, data, and collaboration to strengthen integrity, transparency, and deliver better outcomes for students.
Over more than 20 years in international education - with the Hotcourses Group, IDP Education, and StudyIn - he has led market expansion and product innovation initiatives that developed and deepened partnerships, strengthened brand presence, and improved access to trusted information for students around the world.
Originally from the UK and now based in Australia, Andrew is committed to raising professional standards, supporting continuous improvement, and helping the global education community remain trusted, accountable, and connected.
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[contactEmail] => awharton@icef.com
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[name] => Robert Parsonson
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[jobTitle] => Executive Officer
[account_id] => 0010J00001yANH9QAO
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[recordType] => Association
[bio] => Robert Parsonson has 30 years of expertise in education and export services, both domestically and internationally. Robert specialises in crafting international student marketing strategies and facilitating market entry for educational institutions. He has worked across ELICOS, VET, and Higher Education sectors.
In 2017, Robert initiated the first education agent symposium in Australia, evolving into the Symposium on Leading Education Recruitment, SYMPLED. The 8th edition was recently held in Sydney. This platform led to the formation of ISEAA - International Student Education Agent Association - in 2018, advocating for greater recognition of the important role played by education agencies. Robert is currently the Executive Officer of ISEAA.
[linkedin] =>
[contactEmail] => executive@iseaa.org.au
[contactId] => 0030J00002FrDFLQA3
[role] => Panelist
[company] => ISEAA - International Student Education Agent Association
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[id] => a8DbG000000KYS9UAO
[name] => Matthew White
[salutation] => Mr
[firstName] => Matthew
[lastName] => White
[fullName] => White, Matthew
[jobTitle] => Regional Head EMEAA
[account_id] => 0012000000NCPtlAAH
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[recordType] => Educator
[bio] => Matt White is the Region Head at UP Education, working across Africa, Europe, the Middle East, the Americas, and Australia. He has spent his career in international education, developing a practical, on-the-ground understanding of global student mobility and recruitment.
With experience spanning ELICOS, VET, and Higher Education, Matt has worked extensively in recruiting international students for both Australian and New Zealand colleges and universities. This has given him direct experience operating within and across both regulatory environments, and a strong understanding of how policy, compliance, and market realities intersect in each system.
[linkedin] => www.linkedin.com/in/matthew-white-602b407a/
[contactEmail] => matthew.white@up.education
[contactId] => 0030J000024kGkAQAU
[role] => Panelist
[company] => UP Education
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[title] => Providing the right student support: A strategic approach to recruiting from Latin America
[summary] =>
In Latin America, it is important to recognise not only the diversity between countries but also the diversity within countries. Identifying the needs of prospective students from different cities and states within a vast country like Brazil, for example, will help establish the trust necessary to enable long-term, sustainable recruitment.
In this agent panel, we will look at some of the leading international student source countries across Latin America. Alongside the latest outbound student trends, the session provides strategic tips for engaging with agents, students, and their families, helping to ensure Latin American students are provided with the best possible advice and support throughout the recruitment and admissions process.
[type] => Interview
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[name] => Stephanie Zimmermann
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[lastName] => Zimmermann
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[jobTitle] => Director of Agent Relations
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[bio] => A leader in international education and partnership development, Stephanie brings nearly 20 years of experience in fostering global education opportunities. As Agent Relations Director at ICEF, she specializes in assisting agents to develop strategic partnerships that strengthen international student recruitment networks and enhance global collaboration.
Stephanie is highly skilled in supporting student recruitment agents, helping them establish effective communication strategies and align their approaches with institutional recruitment goals. She has also played a key role in the development and implementation of the ICEF Agency Status (IAS) accreditation program, working closely with agencies to promote rigorous industry standards.
A recognized thought leader, Stephanie is a regular speaker at industry conferences and webinars, providing insights into global education trends, agent engagement strategies, and international student mobility. She also shares her expertise in cross-cultural collaboration and data-driven decision-making to support the evolving needs of the international education sector.
[linkedin] =>
[contactEmail] => szimmermann@icef.com
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[name] => Miguel Illidge
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[bio] => Miguel Illidge is an international education and business development executive with broad experience driving global student recruitment, licensing, and franchising models in the education sector. He has built and scaled partner networks across Oceania, Asia, Europe, Africa, and the Americas, including Latin America, enabling cross-border market entry and sustainable recruitment growth.
His work combines international student mobility operations with entrepreneurial expansion strategies, multi-jurisdiction partnerships, brand licensing, and franchise development. Miguel has led and advised growth-focused initiatives centered on compliant recruitment, high-performing partner ecosystems, and scalable international distribution channels.
[linkedin] => https://www.linkedin.com/in/miguelillidge/
[contactEmail] => director@stunet.com.au
[contactId] => 0030J00002LiModQAF
[role] => Panelist
[company] => Stunet Pty Ltd
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[name] => Anna Carolina Ricas de Freitas
[salutation] => Ms
[firstName] => Anna Carolina
[lastName] => Ricas de Freitas
[fullName] => Ricas de Freitas, Anna Carolina
[jobTitle] => Regional Manager (AUS & NZ)
[account_id] => 0010J000026yqQZQAY
[profileImageURL] => https://cdn.img.icef.com/files/photos/0036M00004UafPn.jpg
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[bio] => Anna Carolina Ricas is the Regional Manager for Australia and New Zealand at Tagarela Intercâmbios, a Brazilian education agency supporting international students throughout their study journey abroad.
With over 10 years of experience in international education, her expertise includes sales leadership, customer success, strategic growth, and operational efficiency. Passionate about education as a tool for transformation, she is committed to ethical recruitment practices and building long-term value for partner institutions.
[linkedin] =>
[contactEmail] => anna@tagarela.com.au
[contactId] => 0036M00004UafPnQAJ
[role] => Panelist
[company] => Tagarela Intercâmbios
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[title] => Recruiting from Asia: 2026 and beyond, a regional snapshot
[summary] =>
With international student preferences evolving to include a range of practical factors including cost of living, proximity, and return on investment, Australia and New Zealand continue to be popular study destination choices for students across Asia. However, as a highly diverse region, it is critical not to take ongoing growth for granted, nor to employ a one-size-fits-all approach.
This session, led by Rod Hearps, opens with an overview of both established and emerging source countries across Asia. It then moves on to provide strategic tips for attracting new enrolments, highlighting the challenges and opportunities, both present and emerging, in this vast and important region.
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[name] => Rod Hearps
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[jobTitle] => VP Oceania
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[bio] => For the past 34 years Rod has sought to innovate and create better ways of connecting international students with educational institutions and service providers, particularly via education agencies.
Rod has owned and managed an education agency with offices in Japan and Australia and served as Principal and Marketing Manager of an Australian ESL College.
Rod has been involved in the ownership and management of various international education companies, and currently manages the Oceania region for ICEF GmbH.
Rod is a frequent speaker and panelist at major international education conferences and events, particularly within the Asia Pacific region.
ICEF sits at the heart of the global international education industry, facilitating relationships, insight, and training, to help drive international enrollment growth for institutions, agencies, and service providers.
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[contactEmail] => rhearps@icef.com
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[name] => Liz Batra
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[jobTitle] => Founder & Director
[account_id] => 0016M00002dlbU9QAI
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[bio] => Liz Batra is an education consultant and Director of Liz Batra’s IEGC, with over two decades of experience guiding students and families through overseas education decisions. The company specialises in New Zealand as a study destination and supports students across India and, more recently, the UAE with study planning, admissions and visa documentation
Liz is expanding IEGC’s presence in the Middle East while continuing to collaborate closely with New Zealand education providers and industry partners. She is known for her commitment to ethical counselling and strong student outcomes. At ICEF, Liz shares insights on student decision making, market shifts, and how providers and agents can work together to improve outcomes.
[linkedin] =>
[contactEmail] => lizbatra@iegc.nz
[contactId] => 0036M000050WertQAC
[role] => Panelist
[company] => Liz Batra's IEGC Private Limited
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[title] => Australia - visa, policy & market updates
[summary] =>
With Australia having experienced a degree of uncertainty throughout 2024 and 2025, due to a rapidly changing policy environment, it is more important than ever for agents and educators to stay up to date with the latest trends. Despite recent challenges, the country remains a popular study destination of choice.
Join ICEF’s Rod Hearps for a panel discussion which will review enrolment trends, visa related issues and policy challenges of the past year. Additionally, the panel will consider and discuss potential changes, challenges and opportunities likely to be seen in the coming year. Finally, the session will provide updates on the agent-provider business model, with insights into how it is evolving and improving.
[type] => Panel discussion
[topic] => Market Intelligence
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[dateOfPresentation] => 2026-03-04
[startTime] => 17:00
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[bio] => For the past 34 years Rod has sought to innovate and create better ways of connecting international students with educational institutions and service providers, particularly via education agencies.
Rod has owned and managed an education agency with offices in Japan and Australia and served as Principal and Marketing Manager of an Australian ESL College.
Rod has been involved in the ownership and management of various international education companies, and currently manages the Oceania region for ICEF GmbH.
Rod is a frequent speaker and panelist at major international education conferences and events, particularly within the Asia Pacific region.
ICEF sits at the heart of the global international education industry, facilitating relationships, insight, and training, to help drive international enrollment growth for institutions, agencies, and service providers.
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[contactEmail] => rhearps@icef.com
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[name] => Robert Parsonson
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[bio] => Robert Parsonson has 30 years of expertise in education and export services, both domestically and internationally. Robert specialises in crafting international student marketing strategies and facilitating market entry for educational institutions. He has worked across ELICOS, VET, and Higher Education sectors.
In 2017, Robert initiated the first education agent symposium in Australia, evolving into the Symposium on Leading Education Recruitment, SYMPLED. The 8th edition was recently held in Sydney. This platform led to the formation of ISEAA - International Student Education Agent Association - in 2018, advocating for greater recognition of the important role played by education agencies. Robert is currently the Executive Officer of ISEAA.
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[contactEmail] => executive@iseaa.org.au
[contactId] => 0030J00002FrDFLQA3
[role] => Panelist
[company] => ISEAA - International Student Education Agent Association
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[name] => Ian Aird
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[bio] => Ian is the CEO of the national peak body for the English language teaching sector in Australia, English Australia.
He has more than 25 years’ experience in the international education industry, working across multiple roles with education providers covering academic leadership, sales and marketing, operations and IT, and executive leadership. Ian also ran a consulting firm for five years, serving government, peak bodies, education providers and investors with services across strategy development, mergers and acquisitions, financial performance improvement, policy and advocacy, and market research.
Ian served on the English Australia board for more than 6 years before taking on the role of CEO in 2024. He is a GAICD, holds an MBA, Masters in Professional Education, and a Graduate Diploma in Law.
[linkedin] => https://www.linkedin.com/in/ianaird/
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[company] => English Australia
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[title] => New Zealand - visa, policy & market updates
[summary] =>
Driven by the country’s reputation for offering a high quality education, and further boosted by strong governmental support for the sector, New Zealand experienced strong international student enrolment growth in 2025, with sustained growth projected through 2026.
Led by ICEF’s Rod Hearps, this presentation and panel discussion focuses on New Zealand’s successes and growth potential as a key study destination. Following an overview of the country’s enrolments in 2025, as well as details on visa applications and grants, the panel will discuss areas for future development. The session will conclude with predictions for the coming year.
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[bio] => For the past 34 years Rod has sought to innovate and create better ways of connecting international students with educational institutions and service providers, particularly via education agencies.
Rod has owned and managed an education agency with offices in Japan and Australia and served as Principal and Marketing Manager of an Australian ESL College.
Rod has been involved in the ownership and management of various international education companies, and currently manages the Oceania region for ICEF GmbH.
Rod is a frequent speaker and panelist at major international education conferences and events, particularly within the Asia Pacific region.
ICEF sits at the heart of the global international education industry, facilitating relationships, insight, and training, to help drive international enrollment growth for institutions, agencies, and service providers.
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[name] => Sharon-May McCrostie
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[bio] => Sharon-May is the Director of International and Sector Engagement at Education New Zealand Manapou ki te Ao. She leads a team dedicated to supporting New Zealand education providers to grow their capability and success in international education.
Prior to joining ENZ in 2023, Sharon-May was with New Zealand Trade and Enterprise in a range of roles supporting New Zealand exporters to realise their international growth ambitions, including Customer Director, Regional Director Australia Pacific and Trade Commissioner Hong Kong.
Sharon-May has also held senior sales, marketing and business development positions across the New Zealand export food industry, with a focus on Asian markets, including at ENZA in Singapore.
[linkedin] => https://www.linkedin.com/in/sharon-may-mccrostie-44206ba/
[contactEmail] => sharon-may.mccrostie@enz.govt.nz
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[role] => Panelist
[company] => Education New Zealand | Manapou ki te Ao
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[name] => Celia Coombes
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[firstName] => Celia
[lastName] => Coombes
[fullName] => Coombes, Celia
[jobTitle] => Director Visa
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[bio] => Celia Coombes is a Director Visa at Immigration New Zealand (INZ). Celia’s portfolio covers students, post study work and guardian visas. The Director Visa has oversight of, and involvement in policy developments, operational changes, and visa processing. Celia works closely with partner agencies to deliver the Government’s goals for International Education.
[linkedin] => www.linkedin.com/pub/celia-coombes/b1/878/732
[contactEmail] => celia.coombes@mbie.govt.nz
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[title] => Strategic networking: Building stronger partnerships • Agents & Providers
[summary] =>
Perfect for regular attendees to both refresh their knowledge and share their experiences with first timers, this special session provides practical tips and strategies for making the most out of any ICEF event, and ICEF ANZA in particular.
With community at the heart of the international education industry, this session presents a unique opportunity for ICEF regulars and newcomers alike to pool their knowledge in a supportive environment, fostering a more productive event experience.
Topic areas include:
Making the most of your time during the event
Developing effective post-event follow-up strategies and agent contracts
Building a mutually beneficial relationship with providers and agents
[type] => Discussion
[topic] => Professional Development
[roomName] => Room 2
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[dateOfPresentation] => 2026-03-04
[startTime] => 14:30
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[name] => Myriam Marchand
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[lastName] => Marchand
[fullName] => Marchand, Myriam
[jobTitle] => Global Business Development Manager
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[bio] => After graduating with a degree in English Language, Myriam worked in the UK in an educational role, before moving to Australia. In Sydney, she worked for various advertising agencies in production and marketing roles, specialising in print and radio production, as well as media buying. In 2007 Myriam joined ICEF Asia Pacific, working in a Business Development role. Myriam supports a wide range of institutions from many sectors, assisting them with their international student recruitment. She has extensive experience and focus in supporting secondary schools, throughout the Asia Pacific region.
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[title] => Discover the 03 advantage: Busting myths about New Zealand’s South Island, where education meets opportunity
[summary] =>
Join Team 03 - representatives from Christchurch and Dunedin - for an interactive and insightful session that challenges common misconceptions about New Zealand’s South Island. Often perceived as remote or quiet, the South Island is a dynamic hub of innovation, community, and opportunity for international students.
In this myth-busting session, Team 03 will bring to life the authentic South Island story through engaging activities, real student journeys, and sector insights that highlight the region’s unique education ecosystem. Agents will gain fresh, accurate perspectives on study options, graduate pathways, and lifestyle advantages that distinguish Christchurch and Dunedin as leading destinations for global learners.
Christchurch, New Zealand’s second-largest city, is a thriving centre for technology, research, and sustainable development, offering international students an environment where innovation meets opportunity.
Dunedin, South Island’s second largest city, with its rich academic heritage and vibrant cultural scene, provides an equally compelling experience grounded in creativity, connection, and community spirit.
Together, these cities make up a third of the population of the South Island and offer a world-class education in a safe, inclusive, and inspiring setting.
Participants will be invited to engage in myth-busting challenges and discussions that uncover what truly sets the South Island apart - from affordability and employability to wellbeing and lifestyle. You’ll leave with practical talking points, digital resources, and an enhanced ability to confidently promote the region to prospective students and families.
Experience the 03 difference, where academic excellence, innovation, and natural beauty intersect. Join us as we reimagine how agents can connect students to life-changing opportunities in New Zealand’s South Island.
[type] => Presentation
[topic] => Thought Leadership
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[dateOfPresentation] => 2026-03-04
[startTime] => 15:00
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[name] => Santashree Mitra
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[firstName] => Santashree
[lastName] => Mitra
[fullName] => Mitra, Santashree
[jobTitle] => Economic Development Advisor
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[bio] => With close to two decades of international education leadership experience across the UK, Europe, and now Aotearoa New Zealand, Santashree brings a global perspective to her work in Ōtepoti Dunedin. Passionate about building partnerships and creating synergies across cultures, she draws on her extensive international experience to strengthen Dunedin’s position as a destination for education, talent, and innovation. Santashree is proud to contribute her expertise to initiatives that enhance economic development and showcase Dunedin as one of the world’s great small cities.
[linkedin] => http://linkedin.com/in/santashreemitra2022
[contactEmail] => santashree.mitra@dcc.govt.nz
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[company] => Dunedin City Council
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[name] => Stefi Porter
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[lastName] => Porter
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[jobTitle] => Regional Manager International Education
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[bio] => Stefi Porter is a leader in international education based in Ōtautahi Christchurch, Aotearoa New Zealand. She serves as Partnership Manager for Christchurch Educated and Regional Manager for International Education at ChristchurchNZ, driving collaboration to position Christchurch and Canterbury as world-class study destinations. For over a decade, Stefi has strengthened Canterbury’s reputation through strategic partnerships, global market connections, and initiatives that enhance student experiences and support sustainable growth. Having arrived as an international student more than 20 years ago, she brings unique insight and a deep passion for fostering globally connected communities for students, partners, and institutions.
[linkedin] => https://www.linkedin.com/in/stefi-porter-37a1908b/
[contactEmail] => stefi.porter@christchurchnz.com
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[title] => Navigating accommodation: Trends and possibilities for students in Australia
[summary] =>
Gain valuable insights into the Australian student housing market in this session led by Alvaro, Global Sales Manager at Yugo. Drawing on his extensive experience with a major global operator, Alvaro will provide an overview of the Australian accommodation landscape.
The session will explore key market trends, the spectrum of housing options available to international students, and important considerations for their search, delivering practical insights to help educators and agents better understand this critical aspect of the student journey.
[type] => Presentation
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[bio] => Alvaro specializes in connecting global student housing markets with key source regions, including China, India, and Southeast Asia. In his current role, he manages an extensive network of booking platforms and agencies to drive student placements into buildings across Australia, the UK, Ireland, and the USA. Beyond driving bookings, Alvaro contributes market intelligence and insights on global trends to support Yugo’s worldwide portfolio.
[linkedin] => https://www.linkedin.com/in/alvaro-wu-851b4874/
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[title] => Showcasing success: Good practice insights for agents in the NZ school sector
[summary] =>
Giuliana Silveira, SIEBA’s Student Attraction Manager, will share practical insights and proven strategies to help international education agents strengthen and maximise their relationships with New Zealand schools.
This session will highlight best practices, communication approaches, and partnership tips that support successful, long-term collaboration across the NZ school sector.
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[name] => Giuliana Silveira
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[firstName] => Giuliana
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[fullName] => Silveira, Giuliana
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[bio] => Giuliana Silveira has over 25 years’ experience in international education, spanning strategic leadership, school operations, and international market development. She is Student Attraction Manager at SIEBA, where she promotes New Zealand as a study destination for international education in the school sector, supports NZ schools with recruitment strategies, and leads agent engagement and training through the SIEBA Registered Agency Programme. Previously, she was Principal and NZ Country Director for Kaplan International, with responsibility for strategic direction, budgeting, compliance, and day-to-day school operations. She has also served as CEO of the Latin America Business Council and as a consultant for ITENZ.
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Seminar Programme ICEF ANZA
View the full event seminar programme for ICEF ANZA 2026, where we welcome guest speakers and panellists discussing and debating the latest trends in international education. The seminars will take place on March 4 between 13:30 and 19:00.
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Wed • Mar 413:30 - 13:55Room 1
Strategic recruiting in K-12: What works and what doesn't
Thought LeadershipInterview
Moderator
Myriam Marchand
Myriam Marchand
After graduating with a degree in English Language, Myriam worked in the UK in an educational role, before moving to Australia. In Sydney, she worked for various advertising agencies in production and marketing roles, specialising in print and radio production, as well as media buying. In 2007 Myriam joined ICEF Asia Pacific, working in a Business Development role. Myriam supports a wide range of institutions from many sectors, assisting them with their international student recruitment. She has extensive experience and focus in supporting secondary schools, throughout the Asia Pacific region.
Global Business Development Manager, ICEF
Panelist
Kurt van Zyl
Kurt van Zyl
I am the Director of Your Education High School Exchanges, a New Zealand owned and operated organisation accredited by the Ministry of Education to deliver traditional high school exchange programmes with volunteer host families nationwide. We also offer a select, bespoke programme, tailoring placements to individual student goals within unique schools across New Zealand. All students begin their exchange with our unique Auckland Welcome Camp, giving students a warm and embracing start to their adventure before starting their exchange.
With more than 23 years’ experience in international education, I am a results driven leader with deep expertise in recruiting, support and offering rewarding experiences for overseas high school students.
Director, Your Education High School Exchanges
As the number of young students seeking an international education continues to grow, recruitment professionals working in the K-12 sector are moving away from what might be termed a one-size-fits-all process toward more strategic approaches that appeal to students and parents from a wider variety of cultural backgrounds.
This session will review a range of tried and tested strategies, providing an overview of methods that have been shown to work, as well as examples of approaches that definitely have not! With students expecting ever more personal interactions with recruitment and admissions professionals, this session is essential for anyone looking to expand their K-12 enrolments in an increasingly competitive environment.
Wed • Mar 414:00 - 14:25Room 1
Strengthening standards: A new era of agent oversight and accountability?
Thought LeadershipInterview
Moderator
Andrew Wharton
Andrew Wharton
As VP, Global Partnerships at ICEF, Andrew leads engagement with institutions and sector partners worldwide to advance quality assurance and compliance in international student recruitment. His work brings together strategy, data, and collaboration to strengthen integrity, transparency, and deliver better outcomes for students.
Over more than 20 years in international education - with the Hotcourses Group, IDP Education, and StudyIn - he has led market expansion and product innovation initiatives that developed and deepened partnerships, strengthened brand presence, and improved access to trusted information for students around the world.
Originally from the UK and now based in Australia, Andrew is committed to raising professional standards, supporting continuous improvement, and helping the global education community remain trusted, accountable, and connected.
VP, Global Partnerships, ICEF
Panelist
Robert Parsonson
Robert Parsonson
Robert Parsonson has 30 years of expertise in education and export services, both domestically and internationally. Robert specialises in crafting international student marketing strategies and facilitating market entry for educational institutions. He has worked across ELICOS, VET, and Higher Education sectors.
In 2017, Robert initiated the first education agent symposium in Australia, evolving into the Symposium on Leading Education Recruitment, SYMPLED. The 8th edition was recently held in Sydney. This platform led to the formation of ISEAA - International Student Education Agent Association - in 2018, advocating for greater recognition of the important role played by education agencies. Robert is currently the Executive Officer of ISEAA.
Executive Officer, ISEAA - International Student Education Agent Association
Panelist
Matthew White
Matthew White
Matt White is the Region Head at UP Education, working across Africa, Europe, the Middle East, the Americas, and Australia. He has spent his career in international education, developing a practical, on-the-ground understanding of global student mobility and recruitment.
With experience spanning ELICOS, VET, and Higher Education, Matt has worked extensively in recruiting international students for both Australian and New Zealand colleges and universities. This has given him direct experience operating within and across both regulatory environments, and a strong understanding of how policy, compliance, and market realities intersect in each system.
Regional Head EMEAA, UP Education
As the number of international students has continued to grow, with over 7 million in Higher Education alone projected by 2030, so has the number of student recruitment agencies. However, such growth has come at a cost. In a largely unregulated industry, a small number of bad actors have somewhat tarnished the sector. As a result, governments in major study destinations have sought to introduce frameworks and guidance in order to ensure higher standards in international student recruitment.
In this session, we explore the background to the current push towards a more regulated environment. We look at the pros and cons of national frameworks, as well as industry efforts, such as ICEF’s “Together for Transparency” initiative, which collectively aim to raise standards and deliver the excellent experiences that international students expect and deserve.
Wed • Mar 414:30 - 14:55Room 1
Providing the right student support: A strategic approach to recruiting from Latin America
Market IntelligenceInterview
Moderator
Stephanie Zimmermann
Stephanie Zimmermann
A leader in international education and partnership development, Stephanie brings nearly 20 years of experience in fostering global education opportunities. As Agent Relations Director at ICEF, she specializes in assisting agents to develop strategic partnerships that strengthen international student recruitment networks and enhance global collaboration.
Stephanie is highly skilled in supporting student recruitment agents, helping them establish effective communication strategies and align their approaches with institutional recruitment goals. She has also played a key role in the development and implementation of the ICEF Agency Status (IAS) accreditation program, working closely with agencies to promote rigorous industry standards.
A recognized thought leader, Stephanie is a regular speaker at industry conferences and webinars, providing insights into global education trends, agent engagement strategies, and international student mobility. She also shares her expertise in cross-cultural collaboration and data-driven decision-making to support the evolving needs of the international education sector.
Director of Agent Relations, ICEF
Panelist
Miguel Illidge
Miguel Illidge
Miguel Illidge is an international education and business development executive with broad experience driving global student recruitment, licensing, and franchising models in the education sector. He has built and scaled partner networks across Oceania, Asia, Europe, Africa, and the Americas, including Latin America, enabling cross-border market entry and sustainable recruitment growth.
His work combines international student mobility operations with entrepreneurial expansion strategies, multi-jurisdiction partnerships, brand licensing, and franchise development. Miguel has led and advised growth-focused initiatives centered on compliant recruitment, high-performing partner ecosystems, and scalable international distribution channels.
Director, Stunet Pty Ltd
Panelist
Anna Carolina Ricas de Freitas
Anna Carolina Ricas de Freitas
Anna Carolina Ricas is the Regional Manager for Australia and New Zealand at Tagarela Intercâmbios, a Brazilian education agency supporting international students throughout their study journey abroad.
With over 10 years of experience in international education, her expertise includes sales leadership, customer success, strategic growth, and operational efficiency. Passionate about education as a tool for transformation, she is committed to ethical recruitment practices and building long-term value for partner institutions.
In Latin America, it is important to recognise not only the diversity between countries but also the diversity within countries. Identifying the needs of prospective students from different cities and states within a vast country like Brazil, for example, will help establish the trust necessary to enable long-term, sustainable recruitment.
In this agent panel, we will look at some of the leading international student source countries across Latin America. Alongside the latest outbound student trends, the session provides strategic tips for engaging with agents, students, and their families, helping to ensure Latin American students are provided with the best possible advice and support throughout the recruitment and admissions process.
Wed • Mar 414:30 - 14:55Room 2
Strategic networking: Building stronger partnerships • Agents & Providers
Professional DevelopmentDiscussion
Presenter
Myriam Marchand
Myriam Marchand
After graduating with a degree in English Language, Myriam worked in the UK in an educational role, before moving to Australia. In Sydney, she worked for various advertising agencies in production and marketing roles, specialising in print and radio production, as well as media buying. In 2007 Myriam joined ICEF Asia Pacific, working in a Business Development role. Myriam supports a wide range of institutions from many sectors, assisting them with their international student recruitment. She has extensive experience and focus in supporting secondary schools, throughout the Asia Pacific region.
Global Business Development Manager, ICEF
Perfect for regular attendees to both refresh their knowledge and share their experiences with first timers, this special session provides practical tips and strategies for making the most out of any ICEF event, and ICEF ANZA in particular.
With community at the heart of the international education industry, this session presents a unique opportunity for ICEF regulars and newcomers alike to pool their knowledge in a supportive environment, fostering a more productive event experience.
Topic areas include:
Making the most of your time during the event
Developing effective post-event follow-up strategies and agent contracts
Building a mutually beneficial relationship with providers and agents
Wed • Mar 415:00 - 15:25Room 1
Recruiting from Asia: 2026 and beyond, a regional snapshot
Market IntelligenceInterview
Moderator
Rod Hearps
Rod Hearps
For the past 34 years Rod has sought to innovate and create better ways of connecting international students with educational institutions and service providers, particularly via education agencies.
Rod has owned and managed an education agency with offices in Japan and Australia and served as Principal and Marketing Manager of an Australian ESL College.
Rod has been involved in the ownership and management of various international education companies, and currently manages the Oceania region for ICEF GmbH.
Rod is a frequent speaker and panelist at major international education conferences and events, particularly within the Asia Pacific region.
ICEF sits at the heart of the global international education industry, facilitating relationships, insight, and training, to help drive international enrollment growth for institutions, agencies, and service providers.
VP Oceania, ICEF
Panelist
Liz Batra
Liz Batra
Liz Batra is an education consultant and Director of Liz Batra’s IEGC, with over two decades of experience guiding students and families through overseas education decisions. The company specialises in New Zealand as a study destination and supports students across India and, more recently, the UAE with study planning, admissions and visa documentation
Liz is expanding IEGC’s presence in the Middle East while continuing to collaborate closely with New Zealand education providers and industry partners. She is known for her commitment to ethical counselling and strong student outcomes. At ICEF, Liz shares insights on student decision making, market shifts, and how providers and agents can work together to improve outcomes.
With international student preferences evolving to include a range of practical factors including cost of living, proximity, and return on investment, Australia and New Zealand continue to be popular study destination choices for students across Asia. However, as a highly diverse region, it is critical not to take ongoing growth for granted, nor to employ a one-size-fits-all approach.
This session, led by Rod Hearps, opens with an overview of both established and emerging source countries across Asia. It then moves on to provide strategic tips for attracting new enrolments, highlighting the challenges and opportunities, both present and emerging, in this vast and important region.
Wed • Mar 415:00 - 15:25Room 2
Discover the 03 advantage: Busting myths about New Zealand’s South Island, where education meets opportunity
Thought LeadershipPresentation
Presenter
Santashree Mitra
Santashree Mitra
With close to two decades of international education leadership experience across the UK, Europe, and now Aotearoa New Zealand, Santashree brings a global perspective to her work in Ōtepoti Dunedin. Passionate about building partnerships and creating synergies across cultures, she draws on her extensive international experience to strengthen Dunedin’s position as a destination for education, talent, and innovation. Santashree is proud to contribute her expertise to initiatives that enhance economic development and showcase Dunedin as one of the world’s great small cities.
Economic Development Advisor, Dunedin City Council
Presenter
Stefi Porter
Stefi Porter
Stefi Porter is a leader in international education based in Ōtautahi Christchurch, Aotearoa New Zealand. She serves as Partnership Manager for Christchurch Educated and Regional Manager for International Education at ChristchurchNZ, driving collaboration to position Christchurch and Canterbury as world-class study destinations. For over a decade, Stefi has strengthened Canterbury’s reputation through strategic partnerships, global market connections, and initiatives that enhance student experiences and support sustainable growth. Having arrived as an international student more than 20 years ago, she brings unique insight and a deep passion for fostering globally connected communities for students, partners, and institutions.
Regional Manager International Education, ChristchurchNZ
Join Team 03 - representatives from Christchurch and Dunedin - for an interactive and insightful session that challenges common misconceptions about New Zealand’s South Island. Often perceived as remote or quiet, the South Island is a dynamic hub of innovation, community, and opportunity for international students.
In this myth-busting session, Team 03 will bring to life the authentic South Island story through engaging activities, real student journeys, and sector insights that highlight the region’s unique education ecosystem. Agents will gain fresh, accurate perspectives on study options, graduate pathways, and lifestyle advantages that distinguish Christchurch and Dunedin as leading destinations for global learners.
Christchurch, New Zealand’s second-largest city, is a thriving centre for technology, research, and sustainable development, offering international students an environment where innovation meets opportunity.
Dunedin, South Island’s second largest city, with its rich academic heritage and vibrant cultural scene, provides an equally compelling experience grounded in creativity, connection, and community spirit.
Together, these cities make up a third of the population of the South Island and offer a world-class education in a safe, inclusive, and inspiring setting.
Participants will be invited to engage in myth-busting challenges and discussions that uncover what truly sets the South Island apart - from affordability and employability to wellbeing and lifestyle. You’ll leave with practical talking points, digital resources, and an enhanced ability to confidently promote the region to prospective students and families.
Experience the 03 difference, where academic excellence, innovation, and natural beauty intersect. Join us as we reimagine how agents can connect students to life-changing opportunities in New Zealand’s South Island.
Wed • Mar 415:30 - 16:25Foyer
Roundtable series
Roundtables
Moderator
Andrew Wharton
Andrew Wharton
As VP, Global Partnerships at ICEF, Andrew leads engagement with institutions and sector partners worldwide to advance quality assurance and compliance in international student recruitment. His work brings together strategy, data, and collaboration to strengthen integrity, transparency, and deliver better outcomes for students.
Over more than 20 years in international education - with the Hotcourses Group, IDP Education, and StudyIn - he has led market expansion and product innovation initiatives that developed and deepened partnerships, strengthened brand presence, and improved access to trusted information for students around the world.
Originally from the UK and now based in Australia, Andrew is committed to raising professional standards, supporting continuous improvement, and helping the global education community remain trusted, accountable, and connected.
VP Global Partnerships, ICEF
Moderator
Roger Armstrong
Roger Armstrong
Roger has 20 years work experience in the international education sector. His work in international student recruitment and marketing has spanned Southeast Asia, South Asia, China and, to a smaller extent, the Middle East and Latin America. Roger has been involved in the development of a number of joint NZ universities market strategies and activities.
Senior International Manager, Victoria University of Wellington
Moderator
Arunima Dhingra
Arunima Dhingra
Arunima Dhingra was among the first Licensed Immigration Advisers in NZ and is the Founder and CEO of Aims Global (aimsglobal.co.nz), supporting migrants, international students, and employers across Aotearoa. She is also the Co-Founder of Global Talent (globaltalent.nz), focused on connecting international graduates with workforce opportunities.
With over 20 years’ experience across international education and immigration, Arunima’s expertise is frequently sought by businesses, MBIE, and political offices. She has served as a Board Director and Past Chairperson of NZAMI. She is also the founder of GratitudeNZ (gratitudenz.org), supporting the next generation and helping break the cycle of child poverty in Aotearoa.
Founder/ CEO & Senior Adviser, Aims Global Education & Immigration Services Ltd
Moderator
Andrew Tui
Andrew Tui
Andrew has over 16 years’ experience as a career development practitioner and leader in New Zealand. He previously worked at The University of Auckland, Unitec, Otago Polytechnic Auckland International Campus, and Media Design School. He is currently the Manager of the Student Leadership Programmes team at Victoria University of Wellington, providing oversight to the new Kitea Impact Programme. Born and bred in Auckland, Andrew is of Samoan and Chinese heritage. He is passionate about student development and building the capability of influencers and leaders. He possesses a Bachelor of Commerce (Management) and a Bachelor of Arts (Psychology) from The University of Auckland, and a Graduate Diploma of Career Development from AUT University.
Manager Student Leadership Programmes, Victoria University of Wellington
As distinct from a panel session or keynote, the roundtables provide a space for a less-structured discussion but with guidance from an informed specialist. To provide that guidance, each table is led by a host whose role is to moderate and animate the discussion around the topic at hand.
- There will be two sittings of all tables, each lasting 25 minutes. The first begins at 15:30; the second at 16:00.
Roundtables' topics:
Setting up for success: Best practice agent onboarding and ongoing training - Andrew Wharton
What do New Zealand universities look for in agent partnerships? - Roger Armstrong
Beyond the Green List: New skilled residence opportunities for international graduates in New Zealand - Arunima Dhingra
Kitea Impact Programme: How can student leadership programmes enhance the international student experience? - Andrew Tui
TBA
Wed • Mar 415:30 - 15:55Room 2
Navigating accommodation: Trends and possibilities for students in Australia
Thought LeadershipPresentation
Presenter
Alvaro Wu
Alvaro Wu
Alvaro specializes in connecting global student housing markets with key source regions, including China, India, and Southeast Asia. In his current role, he manages an extensive network of booking platforms and agencies to drive student placements into buildings across Australia, the UK, Ireland, and the USA. Beyond driving bookings, Alvaro contributes market intelligence and insights on global trends to support Yugo’s worldwide portfolio.
Global Sales Manager, YUGO
Gain valuable insights into the Australian student housing market in this session led by Alvaro, Global Sales Manager at Yugo. Drawing on his extensive experience with a major global operator, Alvaro will provide an overview of the Australian accommodation landscape.
The session will explore key market trends, the spectrum of housing options available to international students, and important considerations for their search, delivering practical insights to help educators and agents better understand this critical aspect of the student journey.
Wed • Mar 416:00 - 16:25Room 2
Showcasing success: Good practice insights for agents in the NZ school sector
Thought LeadershipPresentation
Presenter
Giuliana Silveira
Giuliana Silveira
Giuliana Silveira has over 25 years’ experience in international education, spanning strategic leadership, school operations, and international market development. She is Student Attraction Manager at SIEBA, where she promotes New Zealand as a study destination for international education in the school sector, supports NZ schools with recruitment strategies, and leads agent engagement and training through the SIEBA Registered Agency Programme. Previously, she was Principal and NZ Country Director for Kaplan International, with responsibility for strategic direction, budgeting, compliance, and day-to-day school operations. She has also served as CEO of the Latin America Business Council and as a consultant for ITENZ.
Student Attraction Manager, SIEBA (Schools International Education Business Association NZ)
Giuliana Silveira, SIEBA’s Student Attraction Manager, will share practical insights and proven strategies to help international education agents strengthen and maximise their relationships with New Zealand schools.
This session will highlight best practices, communication approaches, and partnership tips that support successful, long-term collaboration across the NZ school sector.
16:30 - 17:00
Refreshment break
Wed • Mar 417:00 - 17:55Room 1
Australia - visa, policy & market updates
Market IntelligencePanel discussion
Moderator
Rod Hearps
Rod Hearps
For the past 34 years Rod has sought to innovate and create better ways of connecting international students with educational institutions and service providers, particularly via education agencies.
Rod has owned and managed an education agency with offices in Japan and Australia and served as Principal and Marketing Manager of an Australian ESL College.
Rod has been involved in the ownership and management of various international education companies, and currently manages the Oceania region for ICEF GmbH.
Rod is a frequent speaker and panelist at major international education conferences and events, particularly within the Asia Pacific region.
ICEF sits at the heart of the global international education industry, facilitating relationships, insight, and training, to help drive international enrollment growth for institutions, agencies, and service providers.
VP Oceania, ICEF
Panelist
Robert Parsonson
Robert Parsonson
Robert Parsonson has 30 years of expertise in education and export services, both domestically and internationally. Robert specialises in crafting international student marketing strategies and facilitating market entry for educational institutions. He has worked across ELICOS, VET, and Higher Education sectors.
In 2017, Robert initiated the first education agent symposium in Australia, evolving into the Symposium on Leading Education Recruitment, SYMPLED. The 8th edition was recently held in Sydney. This platform led to the formation of ISEAA - International Student Education Agent Association - in 2018, advocating for greater recognition of the important role played by education agencies. Robert is currently the Executive Officer of ISEAA.
Executive Officer, ISEAA - International Student Education Agent Association
Panelist
Ian Aird
Ian Aird
Ian is the CEO of the national peak body for the English language teaching sector in Australia, English Australia.
He has more than 25 years’ experience in the international education industry, working across multiple roles with education providers covering academic leadership, sales and marketing, operations and IT, and executive leadership. Ian also ran a consulting firm for five years, serving government, peak bodies, education providers and investors with services across strategy development, mergers and acquisitions, financial performance improvement, policy and advocacy, and market research.
Ian served on the English Australia board for more than 6 years before taking on the role of CEO in 2024. He is a GAICD, holds an MBA, Masters in Professional Education, and a Graduate Diploma in Law.
CEO, English Australia
With Australia having experienced a degree of uncertainty throughout 2024 and 2025, due to a rapidly changing policy environment, it is more important than ever for agents and educators to stay up to date with the latest trends. Despite recent challenges, the country remains a popular study destination of choice.
Join ICEF’s Rod Hearps for a panel discussion which will review enrolment trends, visa related issues and policy challenges of the past year. Additionally, the panel will consider and discuss potential changes, challenges and opportunities likely to be seen in the coming year. Finally, the session will provide updates on the agent-provider business model, with insights into how it is evolving and improving.
Wed • Mar 418:00 - 18:55Room 1
New Zealand - visa, policy & market updates
Market IntelligencePanel discussion
Moderator
Rod Hearps
Rod Hearps
For the past 34 years Rod has sought to innovate and create better ways of connecting international students with educational institutions and service providers, particularly via education agencies.
Rod has owned and managed an education agency with offices in Japan and Australia and served as Principal and Marketing Manager of an Australian ESL College.
Rod has been involved in the ownership and management of various international education companies, and currently manages the Oceania region for ICEF GmbH.
Rod is a frequent speaker and panelist at major international education conferences and events, particularly within the Asia Pacific region.
ICEF sits at the heart of the global international education industry, facilitating relationships, insight, and training, to help drive international enrollment growth for institutions, agencies, and service providers.
VP Oceania, ICEF
Panelist
Sharon-May McCrostie
Sharon-May McCrostie
Sharon-May is the Director of International and Sector Engagement at Education New Zealand Manapou ki te Ao. She leads a team dedicated to supporting New Zealand education providers to grow their capability and success in international education.
Prior to joining ENZ in 2023, Sharon-May was with New Zealand Trade and Enterprise in a range of roles supporting New Zealand exporters to realise their international growth ambitions, including Customer Director, Regional Director Australia Pacific and Trade Commissioner Hong Kong.
Sharon-May has also held senior sales, marketing and business development positions across the New Zealand export food industry, with a focus on Asian markets, including at ENZA in Singapore.
Director, International and Sector Engagement, Education New Zealand | Manapou ki te Ao
Panelist
Celia Coombes
Celia Coombes
Celia Coombes is a Director Visa at Immigration New Zealand (INZ). Celia’s portfolio covers students, post study work and guardian visas. The Director Visa has oversight of, and involvement in policy developments, operational changes, and visa processing. Celia works closely with partner agencies to deliver the Government’s goals for International Education.
Director Visa, Immigration New Zealand
Driven by the country’s reputation for offering a high quality education, and further boosted by strong governmental support for the sector, New Zealand experienced strong international student enrolment growth in 2025, with sustained growth projected through 2026.
Led by ICEF’s Rod Hearps, this presentation and panel discussion focuses on New Zealand’s successes and growth potential as a key study destination. Following an overview of the country’s enrolments in 2025, as well as details on visa applications and grants, the panel will discuss areas for future development. The session will conclude with predictions for the coming year.
Strategic recruiting in K-12: What works and what doesn't
Room 1Thought Leadership
Myriam MarchandModeratorGlobal Business Development Manager, ICEF
Kurt van ZylPanelistDirector, Your Education High School Exchanges
As the number of young students seeking an international education continues to grow, recruitment professionals working in the K-12 sector are moving away from what might be termed a one-size-fits-all process toward more strategic approaches that appeal to students and parents from a wider variety of cultural backgrounds.
This session will review a range of tried and tested strategies, providing an overview of methods that have been shown to work, as well as examples of approaches that definitely have not! With students expecting ever more personal interactions with recruitment and admissions professionals, this session is essential for anyone looking to expand their K-12 enrolments in an increasingly competitive environment.
14:00 - 14:25Room 1
Strengthening standards: A new era of agent oversight and accountability?
Room 1Thought Leadership
Andrew WhartonModeratorVP, Global Partnerships, ICEF
Robert ParsonsonPanelistExecutive Officer, ISEAA - International Student Education Agent Association
Matthew WhitePanelistRegional Head EMEAA, UP Education
As the number of international students has continued to grow, with over 7 million in Higher Education alone projected by 2030, so has the number of student recruitment agencies. However, such growth has come at a cost. In a largely unregulated industry, a small number of bad actors have somewhat tarnished the sector. As a result, governments in major study destinations have sought to introduce frameworks and guidance in order to ensure higher standards in international student recruitment.
In this session, we explore the background to the current push towards a more regulated environment. We look at the pros and cons of national frameworks, as well as industry efforts, such as ICEF’s “Together for Transparency” initiative, which collectively aim to raise standards and deliver the excellent experiences that international students expect and deserve.
14:30 - 14:55Room 1
Providing the right student support: A strategic approach to recruiting from Latin America
Room 1Market Intelligence
Stephanie ZimmermannModeratorDirector of Agent Relations, ICEF
Miguel IllidgePanelistDirector, Stunet Pty Ltd
Anna Carolina Ricas de FreitasPanelistRegional Manager (AUS & NZ), Tagarela Intercâmbios
In Latin America, it is important to recognise not only the diversity between countries but also the diversity within countries. Identifying the needs of prospective students from different cities and states within a vast country like Brazil, for example, will help establish the trust necessary to enable long-term, sustainable recruitment.
In this agent panel, we will look at some of the leading international student source countries across Latin America. Alongside the latest outbound student trends, the session provides strategic tips for engaging with agents, students, and their families, helping to ensure Latin American students are provided with the best possible advice and support throughout the recruitment and admissions process.
14:30 - 14:55Room 2
Strategic networking: Building stronger partnerships • Agents & Providers
Room 2Professional Development
Myriam MarchandPresenterGlobal Business Development Manager, ICEF
Perfect for regular attendees to both refresh their knowledge and share their experiences with first timers, this special session provides practical tips and strategies for making the most out of any ICEF event, and ICEF ANZA in particular.
With community at the heart of the international education industry, this session presents a unique opportunity for ICEF regulars and newcomers alike to pool their knowledge in a supportive environment, fostering a more productive event experience.
Topic areas include:
Making the most of your time during the event
Developing effective post-event follow-up strategies and agent contracts
Building a mutually beneficial relationship with providers and agents
15:00 - 15:25Room 1
Recruiting from Asia: 2026 and beyond, a regional snapshot
With international student preferences evolving to include a range of practical factors including cost of living, proximity, and return on investment, Australia and New Zealand continue to be popular study destination choices for students across Asia. However, as a highly diverse region, it is critical not to take ongoing growth for granted, nor to employ a one-size-fits-all approach.
This session, led by Rod Hearps, opens with an overview of both established and emerging source countries across Asia. It then moves on to provide strategic tips for attracting new enrolments, highlighting the challenges and opportunities, both present and emerging, in this vast and important region.
15:00 - 15:25Room 2
Discover the 03 advantage: Busting myths about New Zealand’s South Island, where education meets opportunity
Room 2Thought Leadership
Santashree MitraPresenterEconomic Development Advisor, Dunedin City Council
Stefi PorterPresenterRegional Manager International Education, ChristchurchNZ
Join Team 03 - representatives from Christchurch and Dunedin - for an interactive and insightful session that challenges common misconceptions about New Zealand’s South Island. Often perceived as remote or quiet, the South Island is a dynamic hub of innovation, community, and opportunity for international students.
In this myth-busting session, Team 03 will bring to life the authentic South Island story through engaging activities, real student journeys, and sector insights that highlight the region’s unique education ecosystem. Agents will gain fresh, accurate perspectives on study options, graduate pathways, and lifestyle advantages that distinguish Christchurch and Dunedin as leading destinations for global learners.
Christchurch, New Zealand’s second-largest city, is a thriving centre for technology, research, and sustainable development, offering international students an environment where innovation meets opportunity.
Dunedin, South Island’s second largest city, with its rich academic heritage and vibrant cultural scene, provides an equally compelling experience grounded in creativity, connection, and community spirit.
Together, these cities make up a third of the population of the South Island and offer a world-class education in a safe, inclusive, and inspiring setting.
Participants will be invited to engage in myth-busting challenges and discussions that uncover what truly sets the South Island apart - from affordability and employability to wellbeing and lifestyle. You’ll leave with practical talking points, digital resources, and an enhanced ability to confidently promote the region to prospective students and families.
Experience the 03 difference, where academic excellence, innovation, and natural beauty intersect. Join us as we reimagine how agents can connect students to life-changing opportunities in New Zealand’s South Island.
15:30 - 16:25Foyer
Roundtable series
Foyer
Andrew WhartonModeratorVP Global Partnerships, ICEF
Roger ArmstrongModeratorSenior International Manager, Victoria University of Wellington
Arunima DhingraModeratorFounder/ CEO & Senior Adviser, Aims Global Education & Immigration Services Ltd
Andrew TuiModeratorManager Student Leadership Programmes, Victoria University of Wellington
As distinct from a panel session or keynote, the roundtables provide a space for a less-structured discussion but with guidance from an informed specialist. To provide that guidance, each table is led by a host whose role is to moderate and animate the discussion around the topic at hand.
- There will be two sittings of all tables, each lasting 25 minutes. The first begins at 15:30; the second at 16:00.
Roundtables' topics:
Setting up for success: Best practice agent onboarding and ongoing training - Andrew Wharton
What do New Zealand universities look for in agent partnerships? - Roger Armstrong
Beyond the Green List: New skilled residence opportunities for international graduates in New Zealand - Arunima Dhingra
Kitea Impact Programme: How can student leadership programmes enhance the international student experience? - Andrew Tui
TBA
15:30 - 15:55Room 2
Navigating accommodation: Trends and possibilities for students in Australia
Room 2Thought Leadership
Alvaro WuPresenterGlobal Sales Manager, YUGO
Gain valuable insights into the Australian student housing market in this session led by Alvaro, Global Sales Manager at Yugo. Drawing on his extensive experience with a major global operator, Alvaro will provide an overview of the Australian accommodation landscape.
The session will explore key market trends, the spectrum of housing options available to international students, and important considerations for their search, delivering practical insights to help educators and agents better understand this critical aspect of the student journey.
16:00 - 16:25Room 2
Showcasing success: Good practice insights for agents in the NZ school sector
Room 2Thought Leadership
Giuliana SilveiraPresenterStudent Attraction Manager, SIEBA (Schools International Education Business Association NZ)
Giuliana Silveira, SIEBA’s Student Attraction Manager, will share practical insights and proven strategies to help international education agents strengthen and maximise their relationships with New Zealand schools.
This session will highlight best practices, communication approaches, and partnership tips that support successful, long-term collaboration across the NZ school sector.
17:00 - 17:55Room 1
Australia - visa, policy & market updates
Room 1Market Intelligence
Rod HearpsModeratorVP Oceania, ICEF
Robert ParsonsonPanelistExecutive Officer, ISEAA - International Student Education Agent Association
Ian AirdPanelistCEO, English Australia
With Australia having experienced a degree of uncertainty throughout 2024 and 2025, due to a rapidly changing policy environment, it is more important than ever for agents and educators to stay up to date with the latest trends. Despite recent challenges, the country remains a popular study destination of choice.
Join ICEF’s Rod Hearps for a panel discussion which will review enrolment trends, visa related issues and policy challenges of the past year. Additionally, the panel will consider and discuss potential changes, challenges and opportunities likely to be seen in the coming year. Finally, the session will provide updates on the agent-provider business model, with insights into how it is evolving and improving.
18:00 - 18:55Room 1
New Zealand - visa, policy & market updates
Room 1Market Intelligence
Rod HearpsModeratorVP Oceania, ICEF
Sharon-May McCrostiePanelistDirector, International and Sector Engagement, Education New Zealand | Manapou ki te Ao
Celia CoombesPanelistDirector Visa, Immigration New Zealand
Driven by the country’s reputation for offering a high quality education, and further boosted by strong governmental support for the sector, New Zealand experienced strong international student enrolment growth in 2025, with sustained growth projected through 2026.
Led by ICEF’s Rod Hearps, this presentation and panel discussion focuses on New Zealand’s successes and growth potential as a key study destination. Following an overview of the country’s enrolments in 2025, as well as details on visa applications and grants, the panel will discuss areas for future development. The session will conclude with predictions for the coming year.
Wednesday, March 4Thursday, March 5Friday, March 6
12:00 - 19:00 ICEF registration desk open
13:30 - 16:30 Seminars
16:30 - 17:00 Refreshment break
17:00 - 19:00 Seminars
19:30 - 21:30 Victoria University of Wellington, Kelburn CampusWelcome receptionSponsored by
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