Student recruitment today means managing a constant stream of enquiries, documents, and deadlines while trying to keep every applicant engaged. With so many moving parts, it is easy for leads to slip away, decisions to stall, and students to lose trust.
Developed in partnership with geNEOus, Student Journey and Enrolment Strategies for Agents – Becoming a Data-Driven Agent: Leveraging Digital Tools to Boost Performance and Optimise Recruitment, helps you address these challenges with practical, easy-to-apply strategies. You will learn all about the student journey and develop approaches for mapping and engaging your key markets. By the end of the course, you will be able to recognise where basic relationship management practices and simple automations can reduce manual administration and risk so that you can optimise your recruitment funnel from enquiry to enrolment.
Course: €149 | Exam: Included
Student Journey and Enrolment Strategies for Agents comprehensively explains the student journey and shows how thoughtful practices — supported by simple tools and systems when appropriate — can improve the quality of your recruitment pipeline.
Many agencies still rely on spreadsheets, memory, and ad hoc follow-up, which creates delays, missed opportunities, and lower conversion rates. This training will help you replace guesswork with a more structured enrolment strategy.
Ideal for international education agency owners, team leads, and counsellors who want to optimise their recruitment strategies, ultimately increasing conversion rates and driving efficiency.
Part 1 - Foundations of Strategic Recruitment: This section guides you through mapping and tracking every step of the student journey. You will also gain an in-depth understanding of your key markets and develop bespoke messaging that resonates with diverse student populations.
Part 2 - Conversion and Engagement: You will learn how to identify and address points of student disengagement in the recruitment funnel. Next, you will explore how you can use CRM systems to drive data-informed decisions and streamline business processes through automation.
Part 3 - Using Artificial Intelligence to Scale: The final part demonstrates how you can apply AI tools ethically and effectively to personalise outreach at scale and boost conversion rates.
Part 4 - Project Workbook: This practical workbook guides you through defining target segments and objectives, mapping stakeholders and responsibilities, creating persona-led journeys, and prototyping a lifecycle engagement campaign that you can implement immediately.
geNEOus is a leading Enrollment Management Consultancy and international expert in Education Marketing, Recruitment, and Admissions. For nearly a decade, they have provided strategic advisory services across 12+ countries, delivering multilingual projects in English, Spanish, Italian, and French. geNEOus partners with institutions across Europe and the Americas, including higher education, language schools, K-12 institutions, and education agents, to increase student enrollments by optimising marketing, recruitment, and admissions strategies and internal processes.
