Audiences, platforms, and expectations are rapidly evolving in the international sector. With AI-driven technologies like ChatGPT, you can automate routine tasks, generate high-quality material at scale, and reclaim the time you need to focus on building relationships and refining your strategy.
Transform Your Education Marketing with ChatGPT is a three-week online program from Higher Education Marketing (HEM) that helps you integrate ChatGPT meaningfully into your daily workflows. Through live virtual sessions, hands-on exercises, and expert feedback, you will learn prompt techniques to capture your institution’s unique voice, automate repetitive content workflows without losing quality, and use data-informed methods to refine every marketing campaign.
Fee: $499
Starts: 24th September, 2025
Duration: 3 weeks | Time: 7 am to 9 am EST (times are subject to change)
Mode of Delivery: Online, via virtual sessions, practical examples, and expert guidance.
Transform Your Education Marketing with ChatGPT by HEM is an interactive program that teaches you how to use AI effectively and ethically to engage prospective students more deeply - and do it in a fraction of the time.
This program helps you streamline content production, enhance campaign performance, and scale personalised communication to strengthen your institution’s marketing and communication efforts.
The program is ideal for marketing professionals, educators, and administrators in the international education sector who wish to embrace AI technology to revolutionize engagement strategies and marketing outcomes.
AI-Driven Content Creation: Learn how to use ChatGPT to generate blogs, newsletters, and social media content that is aligned with your institution’s voice.
Data Analysis and Optimization with AI: Explore how AI can support research, streamline data collection, and uncover insights to improve targeting and campaign outcomes.
Integrating AI into Your Workforce: Understand how to embed AI tools into your marketing processes to improve productivity, maintain consistency, and enhance student engagement across channels.
The program is delivered online through three live, virtual sessions, each lasting 2 hours.
The program runs over three weeks with one session each week. Each session lasts two hours. Dates for the September 2025 cohort are:
Session 1: 24th September 2025
Session 2: 1st October 2025
Session 3: 8th October 2025
To ensure a consistent learning experience, we don’t allow late entry once the cohort begins. However, you can register early for the next intake, as spots are limited.
For more information about the course, please fill out this form on HEM’s website.
When you fill out the form, HEM will send you:
