WhatsApp in the student journey: How universities drive engagement and conversion

International student recruitment is becoming more competitive and increasingly complex. Prospective students now expect instant, mobile-first communication, yet many universities are still relying on fragmented channels and disconnected systems that make it hard to deliver a consistent experience across the student journey.

While an omnichannel strategy includes multiple messaging platforms, WhatsApp is the most immediate and practical starting point for institutions recruiting international students. With open rates as high as 98%, it enables universities to engage students in real time and, when integrated correctly, forms the foundation of a scalable channel for engagement and conversion throughout the student journey.

 In this webinar, we’ll show how universities can use WhatsApp as the anchor channel within an omnichannel recruitment strategy, supporting awareness, nurturing, applications, and enrolments, while maintaining visibility and control through CRM and marketing automation systems.

You will learn:

• Strategies for using WhatsApp in international student recruitment
• The key markets where WhatsApp is a must-have student recruitment channel
• How to leverage WhatsApp across the student journey, from awareness and nurturing prospective students to applications and enrolments
• How to use WhatsApp features like broadcasts, one-to-one conversations, and automations to nurture and convert students
• How to integrate WhatsApp into your existing systems and map the entire student journey

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