Understanding the agency recruitment model: Real-world examples from institutions in Japan and Korea

【日韓高等教育機関の事例から探る】留学エージェントとの協業モデルと留学生募集の新たな戦略 

일본과 한국 교육기관의 실제 사례: 유학 에이전시 모델 – 학생 증가 및 다양화를 위한 전략 경로

As Japanese and Korean institutions are exploring new strategies to significantly increase and diversify their international student populations, strategic partnerships with study abroad agencies are more important than ever. While agencies have been a key driver in international student recruitment for major study destinations, their full potential often remains misunderstood in the unique contexts of Japan and Korea. On this webinar we will move beyond theory to discuss the actual reality of working with agencies, offering unique insights and concrete case studies directly from your peers—education providers in Japan and Korea who successfully partner with agencies to grow and diversify their international student populations.

To provide clarification, insights, facts, and examples, our speakers will share their firsthand experience on:
1. Why and how their institutions started working with agencies, and the business model they use.
2. The dos and don’ts of agency relationships from the perspective of their Japanese and Korean institutions.
3. Their practical process for finding, vetting, and ensuring the highest quality and ethical standards.
4. The day-to-day reality of how they manage and train agencies to get the best results.
5. The concrete results, statistics, and ROI they have achieved from these partnerships.
6. How they successfully made the business case to their senior management to get buy-in.

 

Speakers:
Rezia Usman, Woosong University
BoKyung Kim, Hanyang University ERICA campus
Kiyoshi Takeda, Kyoto University of Advanced Science (KUAS)
Hitoshi Miwa, Ritsumeikan Asia Pacific University

Host:
Martijn van de Veen, ICEF