The next generation of K-12 recruitment: Essential strategies for 2025 and beyond

In this comprehensive overview of the K-12 recruitment landscape, we explore the challenges that are affecting the sector, providing a range of practical strategies to ensure effective outcomes for schools and students. Divided into two clear sections the session will provide attendees with everything they need to know to enact viable recruitment strategies in 2025 and beyond. 

In the first section, Navigating Headwinds, we look at the prevailing headwinds, with detail on: 

• Visa regulations and immigration policies.
• Economic fluctuations and affordability concerns (including VAT).
• Increased competition among schools.

We also introduce a range of strategies to mitigate these issues. 

In the second section, Effective Recruitment Partnerships, we provide guidance on establishing and maintaining successful partnerships with education agents and other stakeholders, with two key learning objectives: 

• Discuss best practices for agent training, communication, and ethical collaboration.
• Explore and outline alternative partnership models and strategies.

Speakers
Anila Arshad-Mehmood, Welfare Way Ltd
Elizabeth Drake, Illume Student Advisory Service
Luke Seamone, CAIS – Canadian Association of Independent Schools

Host
Nick Stevenson, ICEF