The blueprint to market your school and recruit students from China

Effective marketing is an essential tool for reaching new audiences and achieving student recruitment goals. For schools, which often operate with smaller budgets, fewer staff, and more limited resources than universities, developing a sustainable marketing approach to prospective students in China is a significant challenge.

In this webinar, ICEF’s Ross Holmes is joined by a panel of experts to outline a practical blueprint for aligning your marketing and recruitment strategy with the ways in which Chinese students and their parents actually discover, evaluate, and eventually choose the right school for them. We also explore which channels are effective in China and how best to leverage them throughout the student journey.

Speakers:
Desmond Kohn, Sinorbis
Anthony Erb, BHMS

Host:
Ross Holmes, ICEF

Sponsors