Overcoming single-market dependency: Diversifying international student recruitment for risk mitigation and sustainable growth

Japan’s ambitions to attract talent are leading to significant increases in international students. However, recent shifts in global mobility – fueled by geopolitical conflict, economic volatility and diplomatic tensions – have exposed a significant “concentration risk.” Many Japanese institutions currently find their international student populations relying heavily on just one or two source markets, leaving them vulnerable to external changes beyond their control. More specifically, nearly 80% of Japan’s international student body stem from just 5 countries: China, Nepal, Vietnam, South Korea, and Myanmar.

To future-proof Japanese higher education, more emphasis is needed on diversification. On this webinar we will explore:

• How to tap into a variety of high-potential student markets across Asia, Europe, the Middle East, and beyond
• Why a multi-market portfolio is the best way to ensure institutional stability in a rapidly changing geopolitical climate.

• How quality agency networks can allow universities to enter new markets with minimal risk.
• Practical steps for Japanese administrators to adjust admissions and marketing for a more diverse student body.

 

Speakers:
Prof. Hiroshi Ota, Hitotsubashi University
Mr Hiroki Koyama, iae GLOBAL
Mr Shigetoshi Akamatsu, Waseda University
Mr Hitoshi Miwa, Ritsumeikan Asia Pacific University
Megumi Kawai, ICEF

Host:
Martijn van de Veen, ICEF