Internationalisation strategies for Hong Kong and Macau education providers

Hong Kong, a vibrant international hub, stands at a pivotal moment in the global education landscape. To maintain and enhance its position as a leading study destination and a magnet for diverse global talent, Hong Kong’s education sector is keenly focused on strategies that enrich its academic environment, foster innovation, and bolster its international competitiveness.

This vision is strongly supported by Hong Kong’s world-class universities, the widespread use of English as the medium of instruction, its dynamic, safe, and cosmopolitan society, and its unparalleled position as a gateway to Mainland China and a key node in global finance and innovation.

Given these compelling advantages, Hong Kong institutions have a crucial role to play. It’s time to proactively enhance internationalisation efforts, exploring new, innovative international student recruitment strategies and forging dynamic global partnerships to attract a diverse and talented student body.

On this webinar, we will therefore:
– Discuss Hong Kong’s unique appeal, immense potential, and strategic ambitions as a premier study destination.
– Assess effective recruitment strategies for education providers aimed at attracting more international students to Hong Kong.
– Look at examples of innovative recruitment partnerships that have been successful for leading institutions in globally recognised study destinations like the US, UK, Canada, and Australia.
– Interview international education professionals, both Hong Kong-based and globally experienced, about their insights and know-how in successful international student recruitment.

Speakers:
Marcel Bandur, StudyPortals
Ekatarina Marsanova, Hult Business School
Woo-Young Shin, UNIE
Aashish Wagley, Boomerang International Limited
Yvonne Yang, Hong Kong U-Charm International Education Consulting Ltd.

Host:
Josephine Phinith, ICEF