Becoming a data-driven agent: Optimising recruitment and performance through the student journey

You might be generating more student leads than ever — but are you converting them efficiently? Today’s student journey is no longer linear; students bounce between platforms, deadlines stretch, and leads slip through the cracks. The result? More effort, less clarity, and missed opportunities you didn’t even know you had. 

This webinar discovers how leading agents can use data and digital tools to streamline their processes, personalise communication, and increase student conversions. You’ll learn how to map and understand the modern student journey, identify where leads drop off, and apply simple data-informed practices that deliver real results.

Whether you lead a team or manage students on your own, this session will help you uncover the hidden inefficiencies holding your agency back — and show how small, data-driven changes can transform your results.

This webinar introduces a comprehensive guide to building scalable, data-driven recruitment strategies that improve performance at every stage of the student journey.

Speaker:
Alejandra Otero, geNEOus