Our commitment to agent quality
At ICEF we are concerned about agent quality. We pride ourselves on having the strictest and most comprehensive agent quality controls. Developed over ICEF’s 25+ years of experience, our screening process considers the needs of different types of educators and an agent’s ability to meet these needs.
ICEF has the industry’s largest agent department, comprised of 17 Agent Relations Managers (ARMs) plus part-time staff, who focus on recruiting quality agents. Each agent application is carefully reviewed and positive references are personally checked. Our ARMs are experts in their specific markets and know which agents best serve key education sectors.
Once an agency is accepted, they are regularly reviewed and their conduct during and after ICEF events is monitored. We hold our agents to the highest standard at all times and maintain an unpublished blacklist of those who do not meet our professional standards.
Our quality control process holds information on more than 20 000 international education agents, built up over the last 20 years. To maintain this database, our ARMs maintain dialogue with agents’ associations, ministries of education, and embassies dealing with educational matters. The ARM team follow developments in their markets and identify new agents through web research and education events.
All information submitted must be from the last 12 months. To ensure agencies attending our events do business only as student recruitment agents, we enforce a strict “no selling” policy: agents may not sell any services or products to educators. This policy is monitored onsite.
Finding a balance
To maintain event quality, we limit the number of agencies attending according to the number of educators present. We also operate quotas for agencies from specific markets. These quotas provide a balance of countries at our events, ensuring that educators meet a diverse range of agent participants.
The application process
We will only confirm an agency’s participation after reviewing their application information, including a website check and receipt of four positive references from reputable educators.
For some events we require additional information. Agents applying for ICEF Higher Education, ICEF Australia New Zealand (ANZA), ICEF Miami, and ICEF Vancouver/ICEF Toronto events must demonstrate a clear focus on sending students to these markets.