18:15 – 19:00 | Tailor your digital marketing strategy and track performance results to boost recruitment and student conversion

🎤 Speaker

Scott Cross – North America Regional Manager, Higher Education Marketing (HEM)

📝 Description

Do you set specific objectives for your digital marketing and measure how effectively those efforts deliver? Navigating the modern digital landscape to recruit prospective students is challenging at the best of times. To be successful, agencies and educational institutions need to have measurable goals in place and a consistent presence online driving them. By leveraging social channels, investing in paid advertising, content marketing creation, and SEO, you’ll be able to strategically target your efforts, generate leads, and recruit prospective students.

However, what is often overlooked is assessing performance beyond typical KPIs by looking at the key contributors to conversion. Conversion tracking is a critical component in measuring the performance and ROI of an organization’s marketing initiatives. Through conversion tracking, you can measure and track how prospective students interact with your digital marketing including ad campaigns, emails, website content, landing pages, social media, etc. and determine whether they are successfully converting users through the student enrollment journey. Join us to learn pro tips you can put in place to determine what’s working and what’s not in achieving your goals.

Led by Scott Cross, Regional Manager for North America at Higher Education Marketing and Instructor at McGill University, this session will provide participants with actionable tips to build a multichannel strategy that will help to generate leads and drive sustainable increases in enrollment.