18:00 – 19:00 | How are education agents recruiting now? The future of the agent model

Room: Charlottenburg

Intro: Andy Harrison, Recognition & Business Development Manager, Skills for English & Craig Riggs, ICEF Monitor – Editor in Chief, ICEF
Panellists: Justin Quinn, CEO, Centre of English Studies Ltd.
Paolo Barilari, Owner, Lingue nel Mondo
Alice Wilby, Pro Vice-Chancellor, University College Birmingham
Joy Musa, Director of International Recruitment, QAHE (ULST) LTD
Sonia Dhawan, Managing Director, Grey Matters Education & Immigration Services LLP.
Moderator: Henry Tolley, Vice President, Skills for English

We’ve had decades of growth in international student mobility. Then the profound disruption of a global pandemic, the realities of Brexit and the current economic crisis. What do we need for 2023 and beyond? The focus across our industry is on recovery and rebuilding enrolments.

In the midst of all that, it is clear that agents will play an even larger role in recruitment. But how is the role of the education agent changing? That is the central question for this featured panel as we put the focus on the agent’s perspective on the current landscape for student marketing, to explore:

– How are agents working with partner institutions and language schools today?
– What are now the most important channels and strategies for agents in their outreach to students?
– What is next for education agents and what are the biggest factors that will continue to shape the agency business over the rest of this decade?