18:00 – 18:55 | Exploring effective strategies for student recruitment from Latin America | Brazil • Mexico • Venezuela • Argentina

🎤 Panellists

Alexandre Argenta (Brazil), President, Brazilian Educational & Language Travel Association (BELTA)
José Guillermo Cermeño (Venezuela), CEO, Orbis Prep
Jorge Gomez (Mexico), CEO, AET GO
Gabriela Ardito (Argentina), President, Argentine Study Abroad Association (ARSAA)

Karin Florez (Moderator), Agent Relationship Manager & Business Development Latin America, ICEF

📝 Description

This session will provide an update and insights on student recruitment from four important Latin American student source markets: Brazil, Mexico, Venezuela and Argentina. Seasoned recruitment professionals from each country will highlight the most effective recruitment strategies and discuss best practices when it comes to marketing and outreach, as well as advice on how to cultivate relationships with educational agents and other local key stakeholders.

In addition, we’ll look at the unique challenges faced by recruiters across the four markets. This will include a discussion of visa and immigration regulations, as well as cultural, economic, and political factors that may influence the recruitment process. Finally, the session concludes with an opportunity for the audience to ask questions.