17:30 – 18:00 | How unis can better recruit students across Asia’s digital ecosystems

Room: Tiergarten

Nicolas Chu, CEO & Founder, Sinorbis

University marketing teams around the world are shifting towards a more diverse, pan-Asia recruitment strategy. However, this is no simple task. Successful digital marketing in Asia must account for multiple, divergent digital ecosystems, cultural differences, and a fractured regulatory framework. Prof Nicolas Chu outlines the challenge and current industry approaches to digital marketing localisation in Asia.

Key learnings:

– Get an overview of the cultural, digital and regulatory diversity impacting international student marketing in Asia.
– Learn how universities are approaching pan-Asia recruitment according to case studies and interviews with marketing teams.
– Develop insight into how to build a robust digital presence in new markets.