Vanessa Goulding, Business Development Manager, ICEF
Dr Carmen Neghina, Deputy Director Analytics and Consulting Team, Studyportals
ICEF Agent Voice is a bi-annual survey of ICEF-screened agents from over 100 countries. It is unique in its frequency, reach, and level of detail – comparing perspectives of agents around the world and gaining fresh insights into how they are adapting and responding to global issues and challenges. In this session, ICEF Agent Voice will be complemented with data from Studyportals looking at the behavioural data of prospective students, presenting the cumulative results from our combined 2022 surveys. This includes a year-on-year comparison of the attractiveness of international study destinations as perceived by agents recruiting for a wide range of international study programmes. Additional aspects covered include:
– Where agents plan to send students in 2023 and beyond
– What agents see as the most effective marketing strategies
– What institutions need to provide in terms of support for their agents
Studyportals will share the perspective of over 52 million prospective students annually using their platforms to mark shifts in student destination preferences, identify which subjects are growing the fastest, and the countries where the appetite for international education is growing. The survey findings will help educators to build their reputation and relationships with agents and will also assist them in developing strategies to market themselves and their destinations more effectively. The Studyportals perspective will also complement ICEF Agent Voice findings with additional insights on digitally minded students.