15:30 – 16:25 | Student recruitment success through joint marketing initiatives in Latin America

Presentation followed by a panel discussion

🎤 Panellists

Laura Reffatti, Commercial Specialist, U.S. Embassy in Brasilia
Bruna de Natale, Market Development Manager, Education New Zealand | Manapou ki te Ao
Andrea Ashton, Marketing & Communications Officer, CAPS-I

Carlos Robles (Moderator), International Education Marketing Consultant, New Zealand Choice Schools Consortium

📝 Description

In this session, the focus will be on opportunities of ‘joint student recruitment marketing’ in Latin America, by schools from the same country or region coming together to collaborate with recruitment agencies. This shift from being competitors to partners allows institutions to leverage the benefits of collective efforts: by forming a consortium or similar collaborative initiatives, schools can share marketing costs, provide mutual support, and streamline their recruitment strategies. Moreover, this joint approach opens up possibilities for students to immerse themselves in diverse environments, schools, and locations within a single academic year or timeframe.

The session will include how the positive impact of combining campaigns, investments, and recruitment efforts will not only enhance marketing effectiveness but also lead to increased student enrollment. A compelling case study featuring a consortium of New Zealand schools serves as an illustrative example, demonstrating the success and potential of this collaborative approach in the student recruitment landscape.