15:00 – 15:55 | Future dynamics of student recruitment for K12

🎤 Speakers

Michael Shaver (moderator), Vice President for Market Growth, The Association of Boarding Schools
Jalaj Desai, Head of School, Saddle River Day School
Qian Eva Zhao, International Cooperation & Outreach Center Director of U.S. Office, GreatChina International Education

📝 Description

The recent lifting of its strict Covid-related travel restrictions has made China once again an attractive and very important source market for K12 student recruitment. In parallel, demand for overseas K12 education is growing in various countries and regions, such as Nigeria, India, Japan and Europe. 

In this session, we will explore and discuss how K-12 education providers are responding to the reopening of China and their expectations in terms of a bounce back of what was traditionally the top student source country for K12. In addition, we’ll look at the rise of emerging sending markets and how they compare to ‘conventional’ source countries. We will also look at the opportunities that exist to enhance diversification in student recruitment in K12, whether for boarding schools, high schools, foundation programmes or other junior education programmes.