14:35 – 15:20 | Digital marketing and Social Media

🎤 Speakers

– Philippe Taza, CEO, Higher Education Marketing
– Nicolas Chu, CEO & Founder, Sinorbis
– Guus Goorts, Author of “​​Successful Student Recruitment with Google Ads”
Host: Martijn van de Veen, VP Business Development, ICEF

📝 Description

Marketing has always been about reaching and engaging the right audience in the right place and at the right time. Today that means you need to meet them where they spend most of their time: online. Education providers and agencies leverage digital channels such as search engines, social media, email and other websites to connect with generation Z and generation Alpha: today’s and tomorrow’s [prospective] international students.

We will discuss:
– What digital marketing means for international education professionals
– Social media: the platforms used by Gen Z and Gen Alpha and how to engage with them
– Digital media channels: how they compare geographically
– How to develop a successful international digital marketing strategy
– The use of data: tracking results, campaigns, user behaviour, SEO