Philippe Taza, CEO, Higher Education Marketing
There are more opportunities for your school’s or agency’s content to show up on search engines today than ever before, such as “structured snippets,” “people also ask,” and the list goes on. The problem is that the SEO needed to win those spots has become incredibly complex and technical.
But if you’re not optimising your content with the right SEO, you’re losing critical opportunities to reach prospects when they’re searching for you and letting your competitors attract those users and build relationships with them.
This session provides a fast-paced executive briefing for schools and agencies on what you need to know about SEO in 2023 and how to ensure you “steal” every opportunity to show up on search engines for relevant searches entered by your potential students.