14:30 – 15:10 | Exploring effective strategies for student recruitment from Latin America

🎤 Panellists

Gabriela Ardito, President, Argentine Study Abroad Association
Camilla Gouveia, Product Manager, STB
Felipe Garcés, Managing Director, Extudia
Benjamín Castro, Founder, You Can Learn Global Education

Karin Florez (Moderator), Agent Relationship Manager, ICEF

📝 Description

This session will provide an update and insights on student recruitment from four important Latin American student source markets: Argentina, Brazil, Colombia, and Mexico. We’ll highlight the most effective recruitment strategies for each country and discuss best practices when it comes to marketing and outreach, as well as advice on how to cultivate relationships with educational agents and other key stakeholders in each country.

In addition, we’ll look at the unique challenges faced by recruiters in each country. This will include a discussion of visa and immigration regulations, as well as cultural, economic, and political factors that may influence the recruitment process. Finally, the audience will have the opportunity to ask questions and get advice from the panellists.