Cheryl Delk-Le Good – Executive Director, EnglishUSA
Amy Ryan – Senior International Trade Specialist, U.S. Department of Commerce
Dr. Daniel Lincoln – Associate Provost for Strategy & Planning, The State University of New York
Sara Sato – Assistant VP, Enrollment Management, Hawai‘i Pacific University
Moderator: Martijn van de Veen – VP, Business Development, ICEF
The promotion of any study destination requires all relevant stakeholders to be involved: destination marketing organisations, education institutions, local and regional governments, tourism bodies, industry associations, and travel providers. Cooperation between these stakeholders is crucial, yet can be complex.
In this session where we focus on the promotion of the USA as a study destination, we will discuss
– the roles and responsibilities of the different stakeholders
– funding: who foots the bill?
– the value of international students for the destination’s economy
– the crucial role that overseas student recruitment agencies play in the successful promotion of, in this case, the USA