The 2015 ANZA Workshop took place in New Zealand at the SKYCITY Auckland Convention Centre. Australian and New Zealand schools have long worked with agents. As a result, a key aspect of the ANZA event is to introduce new markets and agencies to the region. This year, 25% of the agents at ANZA were first time attendees, meaning that institutions with mature agent networks also had the opportunity to make new contacts.
In total, 86 education institutions from Australia and New Zealand, 12 work and travel organisations, 35 service providers and 147 ICEF-screened agents from 37 countries, gathered for three days of seminars, networking and focussed business opportunities.
During the workshop, agents participated in over 3 400 pre-scheduled meetings with a wide range of schools (university & vocational 48%, language programmes 17%, secondary & boarding 35%). Albanian agent, Adeila Makashi from ANDE-LM said “I love the ANZA Workshop! In 2011 I used it to open up the Australian and New Zealand markets for me and now, in 2015, my goal was to find new partners in these countries. I am pleased to report that I achieved my objectives!”
Educators were extremely impressed with the quality of the agents at the event. Among the agents were 32 QEAC agents (Australian qualification), 25 Education New Zealand Recognised Agents (ENZRA) and 17 ICEF Trained Agent Counsellors (ITACs). Ewen MacKenzie-Bowie from ICL Education Group in New Zealand commented: “The ANZA Workshop is Australasia’s most effective international marketing tool. It is efficient and effective for both new and established agents and providers. I was very pleased with the quality of the agents in Auckland”.
The dinner and dance reception, held on the second day of the workshop provided a cultural showcase including a Maori kapa haka (cultural) group, a ballerina from The Corelli International Academic School of the Arts (NZ), and a band that kept participants on the dance floor until the end of the party. At the dinner an appeal was made to support victims of the recent earthquakes in Nepal. By the end of the workshop an impressive NZ$1,000 had been contributed by workshop participants.
ANZA’s extensive social programme included a farewell reception hosted by EDENZ Colleges and 11 agent familiarisation (FAM) tours to schools and attractions in Auckland, Wanganui, Bay of Islands and Taranki. Agents Jeniffer (Ching Yi) Lin and Chaoshun Chang of Yangmin Overseas Study Services in Taiwan attended the Education Wanganui FAM tour. Jeniffer reported that she had an amazing time and that they were really looked after. When asked what her favourite part was, she said “everything!!” but also made special mention of meeting the Mayor of Wanganui.
The 2016 ANZA Workshop will be held April 13 – 15 in Melbourne, Australia at the Pullman Melbourne Albert Park. Further details will be available shortly at www.icef.com/anza
For more information please contact Korinne Algie or Stan Bobrov at firstname.lastname@example.org