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Advertising options: ONLINE AND EMAIL CAMPAIGNS 2020

THE #1 SOURCE OF MARKET INTELLIGENCE FOR INTERNATIONAL STUDENT RECRUITMENT

REACH A GLOBAL AUDIENCE OF INDUSTRY LEADERS

We publish industry-leading research and analysis to a subscriber base of 37000 educators, agents, and other stakeholders in international education. ICEF Monitor welcomes an average of 68000 visitors every month.

Our audience is highly targeted and influential, with nine in ten subscribers in executive or senior management positions, and with the capacity to reach millions of international students and young travellers every day.


BUILD YOUR BRAND

People engage with brands they recognise and trust, and an ICEF Monitor campaign is an excellent way to build or reinforce brand awareness with industry decision makers.

To date, nearly 300 organisations and institutions have used ICEF Monitor to help them stand out in a competitive marketplace.

Kim Baldwin Study Sunshine Coast Australia

Kim Baldwin, Study Sunshine Coast (Australia)

"Study Sunshine Coast purchased e-newsletter banner advertising and website display advertising with ICEF Monitor to build brand awareness and promote the Sunshine Coast in Queensland, Australia, to a global audience in the international education industry. Positive results were achieved with our digital campaign, with email open rates and click-through rates above the industry benchmark, generating increased traffic to our website."


DRIVE AUDIENCE RESPONSE

ICEF Monitor campaigns are highly effective at generating leads for new customers and partners. The most effective of these campaigns offer a concise message and a clear call-to-action which invites the reader to respond to learn more, purchase, download, or sign up.

Targeted landing pages are key to capturing this audience response and the best- performing campaigns on ICEF Monitor always link online ads to dedicated landing pages.

Brook Pannell Study in Wellington New Zealand

Brook Pannell, Study in Wellington (New Zealand)

"Advertising on ICEF Monitor was a great way to reach agents we might not be dealing with yet. The Monitor is an excellent source of insight and leveraging that credibility allowed us to get the word out about how great Wellington is as a study destination."


PROMOTE YOUR EVENT ATTENDANCE

Time your ICEF Monitor campaign to leverage your attendance at ICEF events and other industry conferences and events. Reach potential partners in advance and make the most of your event investment.

Bob Burger Malaca Instituto Spain

Bob Burger, Malaca Instituto (Spain)

"I have been a fan of ICEF Monitor for some time. The quality and content of the articles and their relevance to the sector is way above anything else in the marketplace at the moment. Well done!"


REACH A GLOBAL AUDIENCE OF INDUSTRY LEADERS

ICEF Monitor

  • Display advertising campaigns
  • Category and country sponsorships

Weekly Highlights

  • Advertising position in the weekly newsletter

Email Campaigns

  • Custom email campaigns
  • Advertising in special themed campaigns

DISPLAY ADVERTISING CAMPAIGNS

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These prominent ad positions rotate across all pages on ICEF Monitor.

Campaigns are booked for specific time periods, with a limited number active at one time, and with a minimum booking period of one month.

Zone A 300px X 600px

€975 1 Month

Zone B 300px X 600px

€675 1 Month

Anthony Lee Study Group United Kingdom

Anthony Lee, Study Group (United Kingdom)

"The ICEF Monitor allows us to reach out to a wider group of agents where we achieved impressive conversions for the first half of this year."


CATEGORY AND COUNTRY SPONSORSHIPS

These targeted campaigns link your advertising to a specific category or country* on ICEF Monitor – “higher education” or “language learning,” for example, or “Vietnam” or “Australia”.

Your advertisement will appear exclusively on all pages that are tagged with that category or country keyword. Each page will also feature an integrated sponsor mention and link above each article headline.

Zone A 300px X 600px

€2000 1 Month

* Please see the “Category” and “Regions” menu items on icefmonitor.com for a complete overview of available options.



CUSTOMISED EMAIL CAMPAIGNS

These customised campaigns created by the ICEF Monitor team can be sent to ICEF’s global network of more than 85000 industry contacts.. The mailing list can be customised by country (or otherwise) according to the sponsor’s requirements.

Each features banner advertising (exclusively from the campaign sponsor), a special introductory message with sponsor acknowledgement, and a themed selection of articles chosen in collaboration with the campaign sponsor.

(8%) Service Providers

   (35%) Agents

   (57%) Educators

Send to more than 85000 industry contacts

€6000

Wendy Ong Study Group Singapore

Wendy Ong, Study Group (Singapore)

"The custom mailers from ICEF Monitor are a great way for us to reach agents with customised content that is relevant to our agents. Our branding campaign resulted in a CTR which exceeded our average by 3–4 times."


THEMED EMAIL CAMPAIGNS

Top banner

€1245

These occasional campaigns are sent to ICEF’s global mailing list of more than 85000 industry contacts.

Each presents a selected series of articles focused on a particular market or theme.

Each carries up to four banner advertisements, with the placement and pricing for them shown in the sample campaign to the right.

(8%) Service Providers

  (35%) Agents

   (57% Educators

Middle banner

€695

Middle banner

€695

Concluding banner

€495


DOWNLOAD PDF

Click below to download ICEF Monitor Advertising Options as a PDF.

ICEF MONITOR
ADVERTISING OPTIONS

ICEF Monitor logo

Tell us your objectives and we will help you plan a campaign using the most suitable touchpoints to achieve your goals.

ICEF Monitor logo

Tell us your objectives and we will help you plan a campaign using the most suitable touchpoints to achieve your goals.