Virtual reality and student recruitment
Emerging technologies and tools will have a significant impact on the future of international student recruitment. One such tool that is pushing the boundaries of traditional recruitment methods is virtual reality (VR). This immersive experience is already revolutionising the way recruiters connect and communicate with prospective students.
Virtual reality and student demand
Virtual reality allows prospective international students to take a close up look at universities and their facilities. Students are able to see campus grounds, accommodation options, classroom and lecture hall sizes, dining halls, and other services from their homes through VR headsets.
Virtual reality campus tours allow students from a variety of socioeconomic conditions the ability to see themselves in a college atmosphere anywhere in the world. From low-income households, high school students, and students in rural communities, to those who simply cannot pick a destination to study – VR is breaking down the barriers holding students back. In 2015, the Savannah College of Art and Design sent Google Cardboard headsets to 30 000 accepted students to let them visually explore the school’s campuses in Atlanta and Savannah, Georgia; Hong Kong; and Lacoste, France. The college experienced a 26% jump in admissions within 12 months of starting the programme.
QS – a global market leader for the research and understanding of international and domestic students – released a report recently focusing on Asia. After conducting a range of focus groups with prospective international students across Asia, QS found that 26% of respondents would like to do a VR campus tour.
The report went on to detail that recruitment events in the country prospective students live, alongside virtual reality, offer a more cost-effective opportunity to talk to staff and get a feel for the campus. A VR campus tour was the most popular option amongst students in Shanghai (29%) and the least popular in Kuala Lumpur (22%).
ICEF Media: seeing is believing
ICEF Media has continued its expansion and use of cutting-edge technologies to help schools and agents recruit more students. When looking beyond education and to the VR industry at large, ICEF Media’s interactive storytelling is unrivalled. Over the last year, ICEF has produced VR experiences for educational institutions and accommodation providers in the Netherlands, Germany, England, Russia, and the USA.
Contact ICEF Media today to find out how VR can help you increase your international student recruitment numbers.