ICEF Moscow: Exciting opportunities outshine challenging political environment

Participants at the ICEF Moscow Workshop were generally very positive about student recruitment in the region despite the challenging political climate. Ronan Carolan of New College Manchester (UK) said: “ICEF Moscow was a really great event with many fantastic agents. Although it is a challenging market at present, it has been a very important event for understanding how best to work with Russian-speaking countries in the coming months”.

In 2015, the Moscow Workshop hosted over 500 participants from 30 countries and remains ICEF’s largest regional workshop. “This year was one of the best ICEF Moscow Workshops I have been to. Although the market has changed, people are very eager to find new opportunities and so I was very busy. I find there is also a cumulative effect – people I have spoken to at the workshop in the past, saw me again and are now ready to start working with us, while existing clients appreciate us being there to provide support. In fact this year was, opportunity-wise, very exciting” said Lori Lee from insurance provider

In total, 135 educational institutions and 14 exhibitors from 22 countries, and 250 student recruitment agents (191 agencies) from Russia, Eastern Europe, Central Asia and the Caucasus (Ukraine, Kazakhstan, Uzbekistan, Belarus, Armenia, Azerbaijan, and Moldova) gathered in Moscow for three days of targeted business meetings and networking opportunities.

This year we welcomed a number of new agencies to Moscow. In total, 16% of agents were participating in their first ever ICEF event. This ensured that regular participants also had the opportunity to establish new contacts.

Agents were very happy with the range of educators at the event. “I find ICEF Workshops to be very useful and well organised. I really appreciate the good range of educational institutions that join the event, as they help us meet the different needs of our clients” said Yana Kostikova of “Tolmach” agency in Russia.

During the workshop almost 6 000 meetings took place. In addition, a number of seminars were held on the first day of the event, including a panel discussion lead by Samuel Vetrak, CEO of StudentMarketing. This discussion focussed on the current happenings in Russia as they relate to studying abroad. The session featured the most recent country profile, as well as first-hand results of in-depth interviews with a number of Russian education agents.

After the workshop, attendees had the option of joining a city tour. This tour showcased Moscow’s impressive architecture and most renowned sites. Participants said their favourite parts were the GUM shopping centre and the visit to Red Square, where the guide gave an interesting account of the buildings and their significance.

Three agents qualified as ICEF Trained Agent Counsellors (ITACs). They were: Ivan Logunov of Logos Study Group (Russia), Anastasia Radko of International European Agency (Russia), and Aizhan Tolegen of BS Education (Kazakhstan).  This brings the total number of ITACs to 777 in 100 countries around the world. For more information on the ITAC certification and a full list of qualified ITACs, including their contact details, please visit

For further information please contact Korinne Algie or Stan Bobrov at

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