First time participants and a new programme make ICEF Miami the largest to date

The 2015 ICEF North America Workshop – Miami grew by 9% over 2014. Welcoming
1 148 participants, this overall increase was largely due to the strong number of first-time participants at the event (agents 29%, educators 20%, service providers 20%).

Held at the Loews Miami Beach Hotel (Dec 07 – 09), event attendees included 349 US and Canadian education institutions, 111 international service providers and 460 top-quality student recruitment agents from 68 countries.

With a staggering 11 313 meetings conducted, including 435 booked through Marcom Onsite at the event, this was the busiest ICEF North America Workshop to date. Kim Koenigsberger from the University of California – Davis, said: ”ICEF Miami is a  excellent networking opportunity with agents and colleagues. I can accomplish in 2 days which usually would take weeks, sometimes months, to accomplish.”

ICEF Miami also provided agents with an optimal opportunity to meet a range of educators quickly and efficiently. Institutions at the event were well spread across three main education sectors, with higher education institutions representing the largest group (university/vocational 48%, language schools 19%, secondary/boarding/high schools 29%). “ICEF has been a great platform and has directly assisted me to excel in my business. It’s simply an extraordinary experience”, said agent Sanjeev Pandey from US Edu Consult in Nepal.

Just prior to the start of the workshop, registered institutions had the opportunity to participate in a Global Marketing Seminar. Hosted by Intead and Barton Carlyle, this seminar allowed ICEF participants to spend time learning tools and techniques for assessing the market environment, evaluating their own institutions, and setting implementation priorities.

Participants at the workshop were able to take part in 27 different seminars and personal development sessions. These included presentations by the US Department of Commerce, the Canadian Consulate, the National Association for College Admission Counselling (NACAC), various US and Canadian state and regional associations, as well as a special session hosted by Jamaica Promotions Corporation (JAMPRO) promoting Jamaica as a study destination.

ICEF Miami 2015 saw the launch of an exciting new ICEF service. ICEF Coach is a mentoring programme geared specifically towards newcomers to international recruitment. ICEF Coach supports institutions throughout the workshop, ensuring they make the most of their time at the event and get results moving forward. VP Sales and Marketing at ICEF, Mike Henniger stated “The ICEF Coach programme was very well received. Participants were paired with experienced mentors before and during the workshop to give them confidence at their first ICEF. The feedback is the educators who completed the Coach programme had very specific strategies during their meetings with agents and felt confident in how to follow up and make the most of their relationships with the agents they met.”

Agents who had completed an ICEF training course were also able to sit their qualifying exams at the workshop. During the event four agents received their certifications. In total, three agents qualified as ICEF Trained Agent Counsellors (ITACs). They were: Nicola Chipa and Paula Gunther, both of Key Education (Peru) and Toni Lashley from The Student Centre (Barbados). Rahul Paitka of Charms Education and Immigration Services (India) qualified as a Canada Course Graduate (CCG). Congratulations to these agents.

Destination-focussed events such as ICEF Miami give education institutions and associations the opportunity to showcase their campuses, cities and regions through FAM tours and receptions. FAM tours give agents first-hand knowledge that they in turn can pass on to potential students. In total, eleven FAM tours and receptions were offered this year and included an after party hosted by event platinum sponsor, DPMC, and trips to campuses throughout Florida.

The next North American ICEF event is ICEF Toronto to be held May 12 – 14, 2016, at the Westin Harbour Castle. This workshop gives US and Canadian educators the opportunity to meet quality agents from 50+ countries around the world.

Any enquiries may be directed to Korinne Algie or Stan Bobrov at communications@icef.com